Customer relationship marketing (CRM) and marketing automation are hot topics in the healthcare world. For many hospitals and health systems, these tools are still an aspiration rather than a reality. My friends at Corrigan Partners and Greystone.net are holding a CRM workshop for healthcare marketers on September 29th & 30th. This healthcare MarTech workshop will be a deep dive and open dialogue on the challenges of selecting, implementing and optimizing a CRM solution for your health system. The CRM Workshop will be held in Chicago at The Catalyst Ranch. Space is limited to 30 non-vendor participants so register asap. If you’d like to learn more, send them a note at firstname.lastname@example.org and they promise to follow up with details.
Here’s some information from the workshop brochure:
Learn How to Select, Implement and
Optimize a CRM Solution
Whether you are thinking about purchasing a
CRM system for the first time, want to select
a new vendor, are muddled in the throes of
implementation or aren’t getting the results you
hoped for, this workshop is for you. Over 1½
days, you’ll participate in educational sessions,
facilitated discussions and open dialogue on:
- How do I craft a vision and strategy for
CRM in my health system?
- How do I pick the right CRM solution
- What changes will I have to make in the
- How can I ensure we’re getting the most
out of our CRM system?
- How do I get my CRM strategy back on
- What can I learn from other industries
that have used CRM for many years?
- And much more . . .
If you’re interested or would just like more information, here’s a link to the workshop website: http://www.greystone.net/education/crm-conference