CRM Customer Relationship Management

CRM Workshop for Health Systems – September 29 – 30

Screen Shot 2015-09-09 at 11.16.30 AMCustomer relationship marketing (CRM) and marketing automation are hot topics in the healthcare world. For many hospitals and health systems, these tools are still an aspiration rather than a reality. My friends at Corrigan Partners and are holding a CRM workshop for healthcare marketers on September 29th & 30th. This healthcare MarTech workshop will be a deep dive and open dialogue on the challenges of selecting, implementing and optimizing a CRM solution for your health system. The CRM Workshop will be held in Chicago at The Catalyst Ranch. Space is limited to 30 non-vendor participants so register asap. If you’d like to learn more, send them a note at and they promise to follow up with details.

Here’s some information from the workshop brochure:

Learn How to Select, Implement and
Optimize a CRM Solution
Whether you are thinking about purchasing a
CRM system for the first time, want to select
a new vendor, are muddled in the throes of
implementation or aren’t getting the results you
hoped for, this workshop is for you. Over 1½
days, you’ll participate in educational sessions,
facilitated discussions and open dialogue on:

  • How do I craft a vision and strategy for
    CRM in my health system?
  • How do I pick the right CRM solution
    and vendor?
  • What changes will I have to make in the
    marketing department?
  • How can I ensure we’re getting the most
    out of our CRM system?
  • How do I get my CRM strategy back on
  • What can I learn from other industries
    that have used CRM for many years?
  • And much more . . .

If you’re interested or would just like more information, here’s a link to the workshop website:

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