Physician Marketing Physician Videos

Behind the Scenes; Three Days at Saint Mary’s Hospital

IMG_0200Last week one of my firm’s production crews spent three days shooting video at Saint Mary’s Hospital in Waterbury, Connecticut. Rob Frasketi, our associate creative director, supervised the shoot and I conducted the physician interviews on camera. It was a remarkable three days. Rarely have we met a more welcoming of group of healthcare professionals and hospital employees – from the security officers who signed us in each morning at the crack of dawn to the nurses, techs and physicians we each day.

We spent roughly 32 hours on the job over those three days (the first day was actually a half day, starting at 1pm and running until 7pm or so). We shot enough footage to produce 45 videos, including 18 physician interviews and b-roll footage throughout the hospital (cath lab, mammography, bariatric floor, day surgery, outpatient surgery center, robotic surgery suites, cardiology floor). I had the pleasure of interviewing breast surgeons, gastrenterologists, cardiologists, cardiac surgeons, interventional cardiologists, primary care physicians, bariatric surgeons, general surgeons adept at using the da Vinci Surgical Robot, and more. Below are some still photos that I took with my iPhone during the shoot. In a month or two I’ll share some of the finished videos.

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