If you’re attending the conference, I’ll be presenting on two different topics, with two different co-presenters.
On Thursday, May 21, I present at 3pm with Laura Pierce of Tufts Medical Center and Floating Hospital for Children. Our topic is: The Referring Physician Marketing Tool Kit. We’ll share details from the referring physician marketing program we develop for Tufts Medical Center and Floating Hospital for Children.
On Friday, May 22 at 9:30am, I present with Brooke Hynes of Tufts Medical Center. Together we’ll share a contemporary vision of integrated marketing and share many of the metrics we track as part of the process. Our vision of integrated marketing includes blogs, social media digital advertising, SEM, video and online patient communities. We work to integrate traditional tools (don’t throw the baby out with the bath water) with new media. What we love about many of the new tools is that they are so targeted and measurable.
This is going to be a great conference. As I’ve mentioned in a previous post, the line up of national presenters is impressive.
If you attend the conference, please come up and say hello. If you’re not there, feel free to follow my Tweets beginning this evening. The conference hashtag is #NESHCo2015. I’ll also crank out a few blog posts along the way.