I am continually impressed by the way dentists market themselves. I’ve written about it in the past. They are almost as good as veterinarians. (I’m being serious.) My stepdaughter had a dental appointment the other day. At the pediatric dental practice, they distribute coaster-sized card encouraging patients to share their positive experience by way of a Google Review. See the graphic below. Here’s the point: If you’re going to have to battle (and live with) negative online reviews, you had better push positive reviews to the web. Let the positive reviews diminish the value and relevance of those few negative reviews. Dentists have learned how to play the game! And the game is online reputation management while leveraging the power of brand ambassadors. (This practice also has its own blog, “Tooth Chatter.”

Dentist Review Coaster

The link on their website takes you to their Google+ page, where you are invited to submit your review. Below is a snapshot of some of the reviews that have been generated:

Screen Shot 2015-03-19 at 10.33.18 AM

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