marketing conference Marketing Conferences

Boston Healthcare Marketing Event: The Impact of Retail on Healthcare Delivery

I’m excited to share this information with you about the New England Society for Healthcare Communication’s Marketing After Hours, April 8, 2015. If you work in the Boston area, this is an event worth attending. The speaker, Karen Corrigan, is a friend and colleague. She will do an amazing job.

Wednesday, April 8
From 5:30-8:30 pm
Inn at Longwood
342 Longwood Ave

Are Healthcare Consumers Patients or Customers?

The Impact of Retail on Healthcare Delivery
Join us for NESHCo’s first Marketing After Hours session. We’ll gather for an evening of  networking, refreshments and a short “TED Talk” with Karen Corrigan of Corrigan Partners.The consumer experience is evolving and retailers are becoming more and more savvy about anticipating and meeting customer demands. As they innovate around on-line experiences, delivery, affinity programs and in countless other ways they are creating customers who expect high levels of service and personalization.

We’re living in not only a world where you can find any product, and probably get in delivered tomorrow, but where brands learn from your behavior and anticipate your needs. These customers are also our patients.This talk will focus on how the current consumer experience is impacting patient’s expectations of healthcare – and what we need to do as a result.Hold your spot for just $10. Hors d’oeuvres and a drink ticket included. Space is limited to register today. 

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