Professional Development

SHSMD’s Essentials of Healthcare Marketing Certificate Series

For many years now I have benefited professionally from my relationship with the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association. I’ve attend the conferences, spoken at many of them, hosted roundtable, moderated sessions and currently volunteer by serving on the Digital Engagement Taskforce. SHSMD has played an important role in my professional development over the years.

Screen Shot 2015-03-17 at 9.30.24 AMRecently I’ve been receiving email messages from SHSMD with information about its Certificate Series: Essentials of Healthcare Marketing. You can sign up for individual courses, or you can register for all three courses ($675 for a member). Below is SHSMD’s information on the series which I lifted directly from one of their email messages:

Society for Healthcare Strategy and Market Development of the American Hospital Association

Register today for the upcoming Essentials of Healthcare Marketing Certificate Series, starting April 20. Take each course individually or save $75 by registering for parts 1-3! http://bit.ly/1wUeuW5

Part 1

HEALTHCARE MARKETING PLANS THAT WORK | April 20–May 1

Fees: $250 (member) | $325 (nonmember) | $450 (joining member)

Part 2

MASTERING MARKETING COMMUNICATIONS | May 11–22

Fees: $250 (member) | $325 (nonmember) | $450 (joining member)

Part 3

HEALTHCARE MARKET RESEARCH | June 8–19

Fees: $250 (member) | $325 (nonmember) | $450 (joining member)

Parts 1–3:

EARN YOUR CERTIFICATE

Fees: $675 (member) | $825 (nonmember) | $875 (joining member)

Visit http://bit.ly/1wUeuW5 for more information and to register.

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