Yesterday, Dan Hinmon and I held the latest in our series of webinars about the importance of online patient communities within healthcare. Our general perspective is that healthcare communicators and marketers need to become community builders. The notion of “community building” should permeate everything we do.
Here’s the video of Dan’s presentation. I was honored to once again serve as the host and moderator. The subject of Dan’s presentation was: People to People: Improve health, build loyalty, and personalize your marketing with online patient communities.
By watching the video, you’ll learn how online patient communities connect people with people AND with your hospital to improve outcomes, reduce costs, increase patient satisfaction, and build loyalty.
In this webinar Dan Hinmon, president of Hive Strategies, shares:
- Examples of successful online patient communities
- Techniques you can use to promote people-to-people interactions
- 3 ways online communities can improve patient engagement
- 5 things you must know before you start an online community