Last Sunday I spent a lot of time in the Charlotte airport, thanks to my friends at US Airways. While I was wandering around Terminal E, I couldn’t help but notice the very prominent campaign for OrthoCarolina. The North Carolina-based independent, academic orthopedics practice (very large) has taken its “You. Improved.” campaign to the Charlotte Douglas Airport in a big way. I wish I’d taken more photos while I was there.
OrthoCarolina is not only using airport advertising to promote their business; they are using airport advertising to promote their extensive presence on social media. This Ortho practice has a strong presence on YouTube, Instagram, LinkedIn, Facebook, Twitter, Vimeo, Pinterest, and Google+. It is impressive! Below is a huge sign from Charlotte Douglas Airport inviting people to connect with them via these social media channels. I saw at least two of these as I wandered around. Look at the scale of the sign compared to the wheel chair at the bottom of the photo.
Finally, here’s a video from their “You. Improved.” campaign.