While participating in a conference call earlier this week, I caught myself staring at the books on my office bookshelf. It occurred to me that I’ve accumulated a number of excellent texts that have impacted my perspective on healthcare marketing. I thought it would be good to share a list of those books in this forum. The list is not meant to be comprehensive. These are a few that I truly enjoyed and found to be of value. I’ve reviewed some of these in earlier posts:
- In the Kingdom of the Sick, Laurie Edwards
- Radical Remission: Surviving Cancer Against All Odds, Kelly A. Turner
- Redefining Health Care, Michael Porter & Elizabeth Teisburg
- The Emperor of all Maladies, Siddhartha Mukherjee
- Five Days at Memorial, Sheri Fink
- Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Medical Practices, Kevin Pho, M.D. and Susan Gay
- The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, Eric Topol, M.D.
- ePatient 2015: 15 Surprising Trends Changing Health Care, Fard Johnmar and Rohit Bhargava
- My Mother, Your Mother: Embracing Slow Medicine, Dennis M. McCullough, M.D.
- The Cost of Hope, Amanda Bennett
- Mortality, Christopher Hitchens
- The Thought Leaders Project : Hospital Marketing, Brian James Bierbaum
- The American Health Care Paradox: Why Spending More is Getting Us Less, Elizabeth H. Bradley
- Morton’s Fork: A Doctor’s Dilemma, Dale Coy M.D.
- Joe Public Doesn’t Care About Your Hospital, Chris Bevolo
- The Secret Language of Doctors, Brian Goldman
- Healing Spaces: The Science of Place and Well-Being, Esther Sternberg
- The Baptist Health Care Journey to Excellence, Al Stubblefield
Maybe it is time to start a healthcare marketing book club? Who’s interested?