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A Reading List for Healthcare Marketers & Communicators

bookshelfWhile participating in a conference call earlier this week, I caught myself staring at the books on my office bookshelf. It occurred to me that I’ve accumulated a number of excellent texts that have impacted my perspective on healthcare marketing. I thought it would be good to share a list of those books in this forum. The list is not meant to be comprehensive. These are a few that I truly enjoyed and found to be of value. I’ve reviewed some of these in earlier posts:

  • In the Kingdom of the Sick, Laurie Edwards
  • Radical Remission: Surviving Cancer Against All Odds, Kelly A. Turner
  • Redefining Health Care, Michael Porter & Elizabeth Teisburg
  • The Emperor of all Maladies, Siddhartha Mukherjee
  • Five Days at Memorial, Sheri Fink
  • Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Medical Practices, Kevin Pho, M.D. and Susan Gay
  • The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, Eric Topol, M.D.
  • ePatient 2015: 15 Surprising Trends Changing Health Care, Fard Johnmar and Rohit Bhargava
  • My Mother, Your Mother: Embracing Slow Medicine, Dennis M. McCullough, M.D.
  • The Cost of Hope, Amanda Bennett
  • Mortality, Christopher Hitchens
  • The Thought Leaders Project : Hospital Marketing, Brian James Bierbaum
  • The American Health Care Paradox: Why Spending More is Getting Us Less, Elizabeth H. Bradley
  • Morton’s Fork: A Doctor’s Dilemma, Dale Coy M.D.
  • Joe Public Doesn’t Care About Your Hospital, Chris Bevolo
  • The Secret Language of Doctors, Brian Goldman
  • Healing Spaces: The Science of Place and Well-Being, Esther Sternberg
  • The Baptist Health Care Journey to Excellence, Al Stubblefield

Maybe it is time to start a healthcare marketing book club? Who’s interested?

3 comments on “A Reading List for Healthcare Marketers & Communicators

  1. Thanks for compiling this list, Dan! Certainly some good one’s there and others I look forward to checking out!

  2. Thank you for this list Dan. I hope you and your family are well. Alex

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