Upcoming Webinar: A Vision of Healthcare Marketing as Online Community Building

I’m excited to be leading a webinar on January 28th (1pm Eastern Time) where I will introduce my vision of healthcare marketing as community building. The webinar is free and available to anyone interested in attending.

I plan to share insights into how online communities are ideal tools for engaging today’s connected healthcare consumer and for addressing the challenges of population health management.

Healthcare marketing has historically been short on value. To capture attention, communication needs to have real value, whether that involves entertainment, information or community. (By community, I refer specifically to the desire to interact with others who share interests and/or experiences.) Within this webinar, my hope is that attendees will learn how successfully managed online communities and a “community building” mindset can lead to the development of more impactful healthcare marketing that offers value to your key audiences.

The Vision: Instead of deluging consumers with advertising, let’s involve them in conversations that are relevant to their life and their health. Let’s create online environments where they can share information with others facing similar health challenges. This can be done through in-person interaction and through the use of digital platforms including Facebook, blogs and online patient support communities. Even hospital websites can improve by adopting a community building mindset. (Look at your hospital website and ask how you can do to facilitate community building.) The effort spent building “communities of shared interest” has the potential to pay big dividends for healthcare organizations and provide opportunities for consumer engagement and education.

• I invite you to register now for this hour-long webinar for insights into:
  Engaging consumers in their own heath and well being.
• Principles of online community building that can be applied to any platform.
• Developing online communities to empower brand advocates and generate positive word-of-mouth advertising.
• Impacting the positive health and lifestyle behaviors of community members
• Looking beyond traditional advertising to create value.

My friend and partner in online community development, Dan Hinmon, will be moderating the webinar.

Date and Time: Wed, Jan 28, 2015 1:00 PM – 2:00 PM EST

Registration URL: https://attendee.gotowebinar.com/register/3334573939436455426