Infographics Social Media Web 2.0

Don’t Always Believe the Experts

One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic (below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly, they don’t have a clue. The best time to post is totally dependent on who you are communicating with. If you’re speaking with physicians, they are often on social media between 5:30am and 6:30am and then again late in the evening. Many moms access their social media accounts before everyone gets up in the morning (before the craziness starts) and after the kids go to bed at night.

I would also point out that on a platform like Twitter you can share the same information at a couple of different times throughout the day. No harm. No risk of wearing out your followers. Twitter followers are like geese migrating. All day long they are flying overhead. The odds of your Tweet hitting them at the right time are not great. So modest redundancy is helpful. The same can be said of Facebook. Most of the people who have “liked” your Facebook page never come back to it. If you’re lucky, they will occasionally see your posts in their news feed. Therefore, redundant sharing of information on your Facebook Wall (helpful reminders) will not run off your followers, as long as your Facebook strategy involves more than simply pushing content. If you’re just a content pusher, then you may have problems.

Enjoy the seriously flawed infographic below. Remember, when you think social media, think niche marketing. These tools let you become highly relevant to niche communities of shared interest.


4 comments on “Don’t Always Believe the Experts

  1. Always good to see the data. One a global tweeter I find it is useful to use a tweet scheduler and tweet out your messages at different times to hit multiple time zones.

    • Thanks Marie. Like you, I use a scheduler and schedule tweets for different time zones and dayparts. This isn’t a 9am-5pm medium. Always good to hear from you!

  2. Couldn’t agree more regarding scheduling and using tools to assist in that process. I also find, and it can take much more time than many want to spend, modifying my original tweets to speak to the needs of specific geographic-based audiences beneficial. For example, when tweeting about a client of mine from Ireland, I will use the word “behavioral” for US-focused tweets and “behavioural” for European focused tweets. To Dan’s point, effective social media is a two-way communicative medium and using words/ideas appropriate to the desired audience makes a big difference when one thinks they are just dealing with an automated machine (i.e. Jeff Bullas) pumping tweets out the backdoor.

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