Advertising Campaigns Cancer

Infomercial to Promote Cancer Service?


Over the last few weeks I’ve seen an infomercial for Cancer Treatment Centers of America running Saturday mornings on Discovery Channel. It relies heavily on patient stories – a good strategy. I like the idea of being able to do the kind of long-form storytelling that this platform allows.

What do you think of using infomercials to market oncology services or any other service line? Bariatric surgery? I’m interested to hear your perspectives.

1 comment on “Infomercial to Promote Cancer Service?

  1. I think they do a great job with it — I can send you a book I have from their outcomes- they are truly great at what they do- I have been to two facilities for business meetings and was extremely impressed- would refer to and have sent a few friends of Spirit to various locations and had great outcomes indeed.

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