My friend, now former friend, Kelly Mello Woodsum, executive director of the New England Society for Healthcare Communications, tagged me earlier today to take the ALS Awareness Challenge: either donate $100 to ALS or create awareness by creating a video of a bucket of ice water being dumped over your head. Kelly wouldn’t let me go the donation route. This is about participating in a viral social media program to drive awareness for ALS, so $100 is the cheap way out.
See my amazing video below. Note that I used an elaborate 3 camera set up. Of course I did all my own shooting and editing. No crew. No hair and makeup. No grips. Not even an audio guy. Having completed the challenge myself, I now have taggged the following individuals to take the challenge because of the admiration I have for each of them: Chad Campbell, Julia Bowen Sorensen, Susan Radican McDonald, Nick Zaharias, Jim Rattray and Donald Jones. You must now face the challenge! #icebucketchallenge #ALSawareness