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Digital Physician Relations: Moving Beyond a Model of Interruption

A couple of weeks ago I had the honor of presenting at the annual conference of the American Association of Physician Liaisons (AAPL) in Seattle. I shared with them my well-reasoned rant about the digital future of physician relations. Below is a 20-minute excerpt from that presentation. There are about 15 minutes of me presenting and then about 5 minutes of me responding to questions from the audience. Given the fact that I was the last presenter before the cocktail reception, I was pleased to see that the audience hung around to the very end, and even took the time to ask a number of thoughtful questions. This was a good group. Enjoy.

1 comment on “Digital Physician Relations: Moving Beyond a Model of Interruption

  1. Pingback: Heading to the AAPL 2015 Conference | The Healthcare Marketer

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