For the last 6 weeks, my team has been working with the folks at Brattleboro Memorial Hospital (VT) to develop a campaign that introduces their newly renovated, expanded and revamped Emergency Department. Along with all the new bells and whistles, the ED has adopted new processes that streamline the patient experience. This is big news in a small town in southern Vermont – a town I lived in (and loved) while I was going to graduate school at U-Mass Amherst.
So, I thought I would share some of the elements of the campaign with you here. The marketing program includes digital elements, PPC advertising, print ads, radio, internal signage and direct mail. I’m only sharing a portion of it with you here. Enjoy!
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