For the next three days I’ll be attending one of my favorite events of the year – the Spring Conference of the New England Society for Healthcare Communications. For the last two years I’ve been fortunate to serve on the NESHCo Board of Directors and on their membership committee. It has been a wonderful experience. For those of you who have served on boards, you know that it is not always a great experience.
Today I’m attending a board meeting/retreat for a good part of the day, and then there’s an opening reception this evening. This year’s spring conference is taking place in Mystic, Connecticut. In New England, there is no shortage of scenic spots to hold these events. Last year we were at Newport, RI and at the Boston Waterfront the year before that. My favorite part of the conference is simply reconnecting with colleagues who I only see a couple of times a year. The members of this organization are gracious and welcoming.
Thursday is the main day of the conference, with many educational sessions. I’ll be leading an exciting ePatient panel over lunch! This is something I have wanted to do for years. My thanks to NESHCo for making it happen. We need the voice of the patient to be more prominent within our industry. End of story!
On Thursday evening, NESHCo holds its annual Lamplighter Awards Dinner, sponsored by my good friends at Market Street Research. Two years ago my firm was fortunate to have an affiliation campaign for two of our clients win The Lamp (Best of New England Award): Signature Healthcare and Tufts Medical Center. We’ve been privileged to have our clients win a number of Lamplighter Awards each year. This year we entered work for Tufts Medical Center, Floating Hospital for Children, Dartmouth-Hitchcock Medical Center, Lawrence General Hospital, Lowell General Hospital and Signature Healthcare. We’ll see what happens on Thursday night.
The conference concludes on Friday with additional educational sessions. The day starts at 7am with a very cool Tai Chi and Qigong session designed to help you feel relaxed, energized and balanced. David Chandler, Tai Chi Master from Eagle’s Quest Tai Chi Center will lead the group through the basics. I am excited about this session. The final keynote of the conference will start at 11am and feature my friend Dan Miers of SPM Marketing. Dan will do a terrific job talking about branding in the age of accountable care.
I hope to see you at the conference! Look for my Tweets, Facebook and Instagram posts.