A couple of weeks ago I presented with Brooke Hynes of Tufts Medical Center at the AAMC GIA Professional Development Conference in Salt Lake City. It was a terrific experience. We had an audience of about 70 marketers and communicators from academic medical centers and medical schools.
I recorded the presentation on my flip camera and have edited a short 5-minute segment where I introduce the presentation and discuss the role of “value” in health communication (something sorely missing in great deal of the communication I see). Specifically, Brooke and I introduced online video as a way to infuse value into our communications. Enjoy the clip!