Advertising Campaigns Heart Health

Video: I Am A Heart Attack (2014)

Screen Shot 2014-02-04 at 8.14.26 AMWhen it comes to promoting heart health, my clients at Lexington Medical Center go all out. Last year they produced a TV commercial for heart month that got a lot of attention. It was dark, and a little scary. It was also powerful. It brought to viewers the heart attack personified: “I’m the 20 pounds you needed to lose last year… I’m your heart attack, and I’m here waiting.”

This year, the team at Lexington Medical Center (LMC) has continued that story in a new TV spot that is focused on educating women about the warning signs of a heart attack. Mark Shelley, the VP of Marketing at LMC, directs the spots and is the driving force behind the creative. The new spot is embedded below, but I recommend watching last year’s spot first.

The new TV spot is part of Lexington Medical Center’s comprehensive Take 5 for Heart Health program. What I like about this promotion is that LMC has involved the community and area business in the effort to promote heart health. They have taken this promotion to the streets and are backing up all the talk (and TV commercials) with action! Here’s a screen shot from the Take 5 for Heart Health Website:

Screen Shot 2014-02-04 at 8.18.04 AM

The take 5 promotion breaks up events and education into five key areas:

  1. Eat Right Events are about changing the way we eat. “Changing the way you eat is an important step to reduce your risk of heart disease. Eating a healthy diet can contribute to heart health by providing you with energy and much more.”
  2. Chill Out Events (Inhale and Exhale) are about helping people to managing life’s stressors, an important step to reducing the risk for heart disease.
  3. Get Moving Events encourage individuals to strive for 30 minutes of daily cardiovascular activity. “Regular cardiovascular exercise can decrease your risk of cardiac-related problems and issues related to other chronic diseases. Furthermore, regular cardiovascular exercise for those with a previous cardiac history decreases the likelihood of a second event or intervention.”
  4. Call 9-1-1 Events (Every Second Counts) “When it comes to heart attack and stroke, calling 9-1-1 instead of driving yourself or a loved one to a nearby emergency department can be the difference between life and death. Quick treatment can help limit damage to the brain or heart and increase the chance of a full recovery.”
  5. Learn CPR Events. “When you push on the chest, you pump blood to the brain and heart. Your actions can only help.”

The events for this marketing program are cool. There are olive oil tastings, grocery store tours, smoothie lunch & learns, cooking demonstrations, a tour of the Columbia Art Museum, an evening of painting, numerous yoga classes and more. This is the way to reach people. Health education does not have to be boring or painful. The team at Lexington Medical Center understands this.

1 comment on “Video: I Am A Heart Attack (2014)

  1. Very powerful videos. Kind of a serious take on the “Mayhem” commercials for Allstate Insurance.

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