Advertising Campaigns

Professional Talent vs. Real People as Models

At Jennings, we’ve always had a preference for using real people (doctors, nurses, patients) in the advertising we produce, rather than professional talent. Yesterday we were in Boston shooting photography that will be used in marketing for Floating Hospital for Children at Tufts Medical Center. Our models were real people: physicians from Floating Hospital and kids. No professional talent. And I could not be happier with the results. The images look genuine. Below are some photos I took with my iPhone during the shoot. Enjoy! (You can click on images to enlarge.)






3 comments on “Professional Talent vs. Real People as Models

  1. Nice pictures Dan – I agree that it is far more effective to use real people doing real things

  2. Very nice, Dan! Real people give an authenticity and honesty that is hard to capture with models.

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