My colleague and friend, Fard Johnmar, just launched his new book titled “ePatient 2015: 15 Surprising Trends Changing Healthcare.” According to the website, “ePatient 2015 explains how digital technologies, history, legislation, and culture are combining to rapidly transform how consumers manage their care and interact with each other.” The text is available as an ebook or in hard copy. I’ve ordered my signed, hardcover version and I am anxiously awaiting its arrival. It will be a late Christmas gift to myself.
For those of you who may not be familiar with Fard (@fardj), he is founder and president of Enspektos, LLC, a digital health marketing innovation consultancy. I first met Fard through Path of the Blue Eye, an initiative that used digital tools such as social networking and blogging, to encourage meaningful interaction and information exchange among members of the healthcare marketing community. Fard’s latest venture is Enspektos (@enspektosllc), an initiative that help others use digital technologies to persuade patients, providers, caregivers and others to take action around health and wellness. It’s lead product, enmoebius, helps subscribers/health industry executives understand and predict how health technologies, and online and social media content impact behavior of patients, caregivers and others. (In full disclosure, I am a subscriber to enmoebius.)
Recently, another colleague and friend, Andre Blackman (@MindofAndre) of Pulse + Signal, interviewed Fard through a Google Chat to learn more about the new book. The interview runs 37 minutes and I have embedded it below for your easing viewing.
Also, check out Andre Blackman’s blog post announcing Fard’s new book.