Infographics Physician Marketing

Infographic: Finding Dr. Right

Screen Shot 2013-11-06 at 10.47.35 AMAccording to a recent survey by the American Osteopathic Association, word of mouth continues to lead the way as the resource most often used to select a physician. The AOA infographic gives detail on how adults choose physicians for themselves and for family members. Remember, a lot of moms are selecting physicians for husbands, children and aging parents.

One of the things I would like to point out is that some of the attributes people look for in a physicians, and learn about through word of mouth, could be conveyed through better communications. Specifically, videos introducing physicians could go a long way toward conveying compassion, empathy, bedside manner, etc. With the proper online video content, consumers would not have to rely so heavily on word of mouth; they could get to know your physicians before ever setting foot in the practice.

Enjoy the infographic.


5 comments on “Infographic: Finding Dr. Right

  1. Pingback: Infographic: Finding Dr. Right | News In Marketing

  2. Not surprised by the findings of the survey. However, as you mentioned, videos and other means of communication may be used to reaffirm physician choice or assist in additional research once someone has heard from a friend or relative about a physician. In this day and age, with all the communication vehicles available, trying to isolate what actually triggered the decision on choice of doctor is difficult to ascertain.

  3. Very interesting infographic indeed, great to see much of what we think we know, word of mouth is what works and yes, women are making most of these decisions and suggestions as moms, so mommy blogs could be great for insight and videos I agree, the physician needs better communication before we even begin a relationship with them and videos are an easy, warm way to get to know a doctor, much like the wonderful videos I have seen from you Dan! They have fit so well with the many topics you have spoken too at so many conferences, including Spirit of Women’s, to see videos showing the realness of these doctors . . . I think a video and a referral would be all I needed! VS a referral and some research and qualifying. . . Thanks for sharing the infographic!

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