According to a recent survey by the American Osteopathic Association, word of mouth continues to lead the way as the resource most often used to select a physician. The AOA infographic gives detail on how adults choose physicians for themselves and for family members. Remember, a lot of moms are selecting physicians for husbands, children and aging parents.
One of the things I would like to point out is that some of the attributes people look for in a physicians, and learn about through word of mouth, could be conveyed through better communications. Specifically, videos introducing physicians could go a long way toward conveying compassion, empathy, bedside manner, etc. With the proper online video content, consumers would not have to rely so heavily on word of mouth; they could get to know your physicians before ever setting foot in the practice.
Enjoy the infographic.