Hospital Blogs Mommy Blogs Random Rambling

The Poop on Blog Analytics

Last night I was reviewing the analytics for one of the hospital blogs my firm manages, Signature Healthcare’s Mom blog, when I noticed that several of the search terms that drove people to the blog were about “poop.” Yes, poop. Here are some of the search terms:

  • “My poop clogged the toilet”
  • “Toilet clogged with poop no plunger”
  • “How to plunge a toilet with poop in it”
  • “Clogged poop”
  • “How to fix a clogged toilet”
  • “My poop clogged the toilet”
  • “Toilet clogged with poop and toilet paper”

Evidently, a lot of people want to know about how to unclog a toilet. Back in June of 2012, one of our bloggers wrote a post about how to use simple household ingredients to unclog a toilet without a plunger (dish soap and boiling water). The post has been a big hit. (see graph below) It has received more than 1,500 views and has seen a resurgence in recent months. That is why I like to look at analytics regularly. In this case, it reminds me that there’s an appetite for seemingly mundane information. People need to know this kind of stuff. And they turn to online resources for quick answers to their questions – even when they are faced with a crisis like a backed up toilet.

Screen Shot 2013-09-11 at 9.03.19 PM

This is what I love about blogs and online communities. They meet our needs as human beings – our needs for community, for information, and for sharing. It really is a simple notion.


2 comments on “The Poop on Blog Analytics

  1. Pingback: Community Building, Blogger-Style | The Healthcare Marketer

  2. This is a topic that’s near to my heart… Many thanks!
    Exactly where are your contact details though?

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