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Photographing Our Young Patients

Last week I spent a couple of days in New England supervising a photoshoot for one of my firm’s healthcare clients. We’re in the process of developing a new marketing program to promote pediatric services and these photographs are an essential ingredient in that campaign. The photos depict pediatricians interacting with patients.

This was an amazing shoot for the simple reason that nothing went wrong (knock on wood). Anytime we work with kids, there’s a huge chance that there will be melt downs and challenges with staying on schedule. In this case, the kids were incredible – better than we could have dreamed. The promise of pizza seemed to help, but truthfully, these were just good kids.

Our shoot completely disrupted things on the pediatrics floor, despite our best efforts. The nursing staff and leadership were so tolerant and helpful. They made it easy.

Below are some of our behind-the-scenes photos from the shoot. I’m always fascinated by the production process – actually creating the marketing. Enjoy the images!

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