Screen Shot 2013-08-13 at 4.44.05 PMYesterday I shared a video where I addressed the future of physician relations. By sheer coincidence, my latest article, co-authored with Lyle Green of MD Anderson Cancer Center, came out yesterday in the August Issue of eHealthcare Strategy & Trends, outlining our vision for the future of physician relations – a decidedly digital future. If you have an interest in marketing to community physicians, I believe you will find this article to be intriguing.

Within the article we introduce some fairly novel concepts, including the idea of the digital physician relations specialist along with the digital content specialist. Our goal in writing the article was to look at how digital media will impact physician relations departments and perhaps change the way they interact with referring physicians. Much of what we share in the article was developed during a day-long visioning retreat that we held earlier this year in Houston.

If you’re interested in getting a copy of the publication, eHealthcare Strategy & Trends is published by Strategic Healthcare Communications.  In the spirit of full disclosure, I serve on eHealthcare Strategy & Trends’ Editorial Advisory Board. Unfortunately, that is an uncompensated position!

3 comments on “Digital Physician Relations

  1. Dan, this topic is very relevant this month. If only our system had digital marketing specialists! I fear that we are eons away from that here. Taking several very large steps back from that, I would love it if every affiliated physician and physician practice knew who the marketing and physician relations staff were…if only there were some format for meeting with/interacting with those folks from time to time so we who market the practices had some idea what (if any) programs/resources were already in place for us to take advantage of. I’d also love some format for increased practice interaction (so that those with the marketing responsibility for the practices could network and look for opportunities to work together). Sigh. Back to Siberia.

  2. Pingback: My 2013 Year In Review: Good Eats, Good Friends & Professional Collaboration | The Healthcare Marketer

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