Earlier this week I was contacted by Paul Speyser of CareHubs. Paul is a long time reader of this blog (he was kind enough to admit that, opening himself up to all kinds of scrutiny) and was struck by the views I expressed in my post about Hive Marketing (Creating Communities of Shared Interest). CareHubs is a business with a vision very similar to my own; they build HIPAA-compliant, online community platforms for healthcare providers. It is affirming to meet another organization embarking on a journey similar to my own.
One of the things I love about this business today, ever since the advent of social media, is the ease with which we can connect with other like-minded individuals. And I am grateful for people like Paul who take the initiative to reach out and make a connection. It is a small world and it keeps getting smaller all the time.
My guess is you’re going to be hearing a lot more about CareHubs in the next year or two. Much like my firm, they see the future of healthcare marketing as community building. Time will tell.