Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought the list was going to become a blog post, but as it grew, I realized I wanted a more graphic presentation. That’s when I decided an infographic was in my future. The infographic depicted below is not an indictment of healthcare marketing. Rather, it points out that a lot of change is in our future. The world has changed and we need to change with it. You’ve heard of healthcare reform; well, it’s time for healthcare marketing reform and it starts with each of us and our organizations. So, that’s the focus of my firm’s healthcare marketing infographic. Clicking on the graphic will take you to the original version of the image and allow you to download a PDF or access embed code.