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Twitter Transcript & Stats: 2013 Healthcare Marketing Strategies Summit

Screen Shot 2013-05-07 at 7.00.35 PMI just wrapped up a couple of great days at the Healthcare Marketing Strategies Summit in Phoenix. This was the best Summit yet. I thoroughly enjoyed the sessions I attended, and the quality of the conference attendees was superb. The networking and conversations in the hallways were are beneficial as the educational sessions. For me, one of the highlights was Scott Bedbury’s keynote on the final morning. For those who may not know Scott, he was a marketer and brand builder at Nike and Starbucks before going out on his own. He is the author of A New Brand World. One of my pet peeves is keynote speakers at events like this who don’t make their talk relevant to healthcare. It was obvious that Scott put some effort into establishing relevance. He did a nice job.

On the final day of the conference, I presented with two of my clients: Brooke Hynes of Tufts Medical Center (Boston) and Cristy Marshall of Lexington Medical Center (West Columbia, SC). Our two-hour workshop was the last session on the last day of the Summit. I had some concerns that our attendance would suffer because of the timing. Some people who were traveling back to the east coast chose to leave before our session started to avoid having to catch a red eye. But fortunately, we had a good turnout (far exceeding my expectations) and a truly interactive session with plenty of questions and participation from the audience. I’m grateful to the Forum for Healthcare Strategist for inviting us to join their faculty. My thanks to Judy Neiman and her team (a well-oiled machine).

This evening I pulled a TweetReach Report for the conference hashtag #hcms13. The Twitter activity was at an all-time high for this conference. There were nearly 1,600 Tweets using the #hcms13 hashtag. The estimated reach of those Tweets is 283,768 with an exposure of 2,223,194 impressions. Not bad at all. Below I have provided screen shots of some of the Twitter metrics, a list of top influencers, and the Twitter Transcript from the event. The Tweets are in reverse order – starting with the most recent. Enjoy the report.

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Top 45 Twitter Contributors and Influencers

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May 8, 2013 at 1:12am UTC

dandunlop

dandunlop: RT @hcstrategists: Thanks to everyone who attended #hcms13! Safe travels home. See you next year!

ChronicPainGPS

ChronicPainGPS: We’re talking about physician burnout and how social media can recharge your Docs! Come join us on #HCLDR now! #hcms13

May 8, 2013 at 12:00am UTC

RabinMartin

RabinMartin: In #healthcare transitioning from volume to value requires determining what ‘value’ means to your stakeholders, not just to you #hcms13

maxkringen

maxkringen: RT @JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

_aaronc

_aaronc: RT @benatgeo: SEM is the lowest hanging fruit. You need to be there when health consumers need you. #hcms13

christinanbc

christinanbc: RT @HCStrategists: RT @travis_scott: Favorite quote from #hcms13 “Be fully present in the moments that matter most to those who matter most…

KseniyaMartin

KseniyaMartin: RT @bprim: Great #hcms13. Awesome marketers, awesome partners. Ready to rock these lessons back home! #lifelonglearning #powermarketing @HC…

bprim

bprim: Great #hcms13. Awesome marketers, awesome partners. Ready to rock these lessons back home! #lifelonglearning #powermarketing @HCStrategists

kevinstejskal

kevinstejskal: Concord Hospital Launches New Responsive Design. ow.ly/1VWoNB #hcmktg #hcms13 @geonetric

jimrattray

jimrattray: Chris is a rock star w/ or w/o ukulele! RT @EdBennett Watching @chrisboyer grow from soc media expert to digital health mktg leader #hcms13

DanielleLongley

DanielleLongley: Had a great time at #hcms13, lots of good info. Going to miss this Phoenix weather!

christinanbc

christinanbc: All ears for #hcms13! Great conference! Safe travels all! instagram.com/p/ZBsHw9DhHb/

iwHealthcare

iwHealthcare: What’s been your biggest takeaway from #hcms13?

RabinMartin

RabinMartin: @scottbedbury: For businesses to succeed in #health, we need to stop treating people like patients, but instead like humans #hcms13

Timothy_OReilly

Timothy_OReilly: RT @bprim: RT @travis_scott: Favorite quote from #hcms13 “Be fully present in the moments that matter most to those who matter most.” — @sc…

HCStrategists

HCStrategists: RT @edbennett: Watching @chrisboyer grow from a social media expert to a digital health marketing leader. #hcms13

HCStrategists

HCStrategists: RT @gostrata: Back from #HCMS13. Many interesting discussions on ways to increase efficiency & better support internal clients…

HCStrategists

HCStrategists: RT @travis_scott: Favorite quote from #hcms13 “Be fully present in the moments that matter most to those who matter most.” — @scottbedbury

HCStrategists

HCStrategists: RT @benatgeo: There’s ROI in everything, even pants. Go to work tomorrow without pants and then find out what that’ll cost ya. #hcms13

HCStrategists

HCStrategists: RT @judyneiman: Have fun. Release the potential of your employees. @scottbedbury #hcms13

HCStrategists

HCStrategists: RT @gczark: Scott Bedbury hates the word branding. Says it is everyone’s job and not marketing. #hcms13

maggiemaywright

maggiemaywright: RT @benatgeo: There’s ROI in everything, even pants. Go to work tomorrow without pants and then find out what that’ll cost ya. #hcms13

bprim

bprim: Great program! RT @HCStrategists: Thanks to everyone who attended #hcms13! Safe travels home. See you next year!

HCStrategists

HCStrategists: Thanks to everyone who attended #hcms13! Safe travels home. See you next year!

PDogJH

PDogJH: Had a great time presenting with Anne Theis today at #HCMS13. Thanks for attending our session.

carehubs

carehubs: RT @dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for…

bprim

bprim: RT @travis_scott: Favorite quote from #hcms13 “Be fully present in the moments that matter most to those who matter most.” — @scottbedbury

travis_scott

travis_scott: Favorite quote from #hcms13 “Be fully present in the moments that matter most to those who matter most.” — @scottbedbury

pmitrano

pmitrano: RT @JDMathis: The real Chief Medical Officer… The woman in a household making healthcare decisions #hcms13

goStrata

goStrata: Back from #HCMS13. Many interesting discussions on ways to increase efficiency & better support internal clients http://t.co/x6n7OZ4Dko

christinanbc

christinanbc: Brand the videos you do so if they leave your site and live on their own your brand is not lost #hcms13

pmitrano

pmitrano: RT @EdBennett: Watching @chrisboyer grow from a social media expert to a digital health marketing leader. #hcms13

christinanbc

christinanbc: Physicians who are uncomfortable in front of the camera, it’s ok. The topic is more important than the physician. #hcms13

dandunlop

dandunlop: Brooke Hynes presenting at hcms13. My co-presenter. @TuftsMedicalCtr Great story abt tuftsmedicalcenter.tv ow.ly/i/23OUv

reedsmith

reedsmith: RT @benatgeo: SEM is the lowest hanging fruit. You need to be there when health consumers need you. #hcms13

dandunlop

dandunlop: Ready to start our presentation at #hcms13 ow.ly/i/23O1l

christinanbc

christinanbc: Working lunch #hcms13 video, content, engagement — Yes please instagram.com/p/ZBak3rDhOa/

RobinEDH

RobinEDH: RT @danfell: Chief doc at Presence Health draws analogy for accountable care to a Kodak or Netflix moment in healthcare #HCMS13

DanielleLongley

DanielleLongley: @iAMhealthcare Thanks for the follow Maria, hoping you’re enjoying the last day of #hcms13

tri3mg

tri3mg: Good luck! Sorry I’ll miss it. MT @dandunlop: 1 hr til my pres at #hcms13. Topic: Adding video into your hospital’s engagement strategy.

christinanbc

christinanbc: RT @JDMathis: Liquid content = content that is specific to the device your audience is using #hcms13

christinanbc

christinanbc: RT @JDMathis: The real Chief Medical Officer… The woman in a household making healthcare decisions #hcms13

christinanbc

christinanbc: RT @HSchoegler: Even more statistics about physician and consumer mobile use via B Cusack @google [pic] ow.ly/i/23bcG #hcms13

christinanbc

christinanbc: RT @JDMathis: 87% of healthcare providers are using mobile devices in their practices… one third using devices for video #hcms13

geonetric

geonetric: RT @benatgeo: We spend lots of effort measuring and then think they’re done when they’re really half-way. The point of measuring is to get…

HSchoegler

HSchoegler: “Redesigning care and reframing expectations are necessary in order to achieve goals.” – Dr. R. Ferrans #hcms13

christinanbc

christinanbc: RT @EdBennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

danfell

danfell: Chief doc at Presence Health draws analogy for accountable care to a Kodak or Netflix moment in healthcare #HCMS13

christinanbc

christinanbc: Anyone have dinner restaurant recommendations around the #hcms13 conference?

christinanbc

christinanbc: Commit to start listening and never stop #hcms13

TheGlennGroup

TheGlennGroup: We can get behind this. RT @daniellelongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

christinanbc

christinanbc: @dandunlop Looking froward to it! 1 hour until pres at #hcms13. Can’t wait. Topic: Adding video into your hospital’s engagement strategy.

dandunlop

dandunlop: 1 hour until my pres at the Healthcare Marketing Summit #hcms13. Can’t wait. Topic: Adding video into your hospital’s engagement strategy.

HSchoegler

HSchoegler: “Data Identified Opps+Highly Targeted Data+Remeasure/Repeat–> Improved Health Outcomes.” J Orr Humedica #hcms13

CoffeyComm

CoffeyComm: Don’t miss homemade tortillas before you leave. Right in the heart of Old Town Scottsdale. Mmm… oldtowntortillafactory.com #hcms13

HSchoegler

HSchoegler: “The future benefits Marketing. Add in CRM data, #sm, consumer data, online behavior…focused on OUTCOMES.” J Orr #hcms13

HSchoegler

HSchoegler: “Using predictive modeling you can focus in on who you need to dedicate resources on. Bigger bang for your buck.” J. Orr #hcms13

ericksonalana

ericksonalana: Blue Ocean Strategies- I want to stop competing against our competition and instead start creating against them! #hcms13 #CHCs

CoffeyComm

CoffeyComm: Still in town for lunch? Looking for a great pizza joint? Check out the famous Grimaldi’s. bit.ly/130A9d9 #HCMS13

AMSPhoenix

AMSPhoenix: MT @gczark: Everything needs to be designed with the patient involved. Storytelling must be integrated into care. #hcms13

christinanbc

christinanbc: How do you engage consumers when they consider healthcare a low interest category? They don’t think about you or your competitors #hcms13

nickdawson

nickdawson: @HSchoegler looking forward to tweets from that one! #hcms13

HSchoegler

HSchoegler: Next up: Patient Experience Redesigned to Deliver Value w/ Dr. R. Ferrans, Dr. J. Orr, and B, Harrington. #hcms13

benatgeo

benatgeo: We spend lots of effort measuring and then think they’re done when they’re really half-way. The point of measuring is to get better #hcms13

CareTechCorp

CareTechCorp: RT @benatgeo: The best way to build SEO is creating great content. Amen. #hcms13

bprim

bprim: RT @JDMathis: Digital dogmas: integration, engagement, relevance, creativity, realism and measurement #hcms13 (@chrisboyer & @IntervalC…

JDMathis

JDMathis: Digital dogmas: integration, engagement, relevance, creativity, realism and measurement #hcms13 (@chrisboyer & @IntervalChris)

russellfaust

russellfaust: RT @DanielleLongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

deanberg

deanberg: RT @DanielleLongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

HSchoegler

HSchoegler: RT @DanielleLongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

WriterGirlAssoc

WriterGirlAssoc: RT @kevinstejskal: RT @gczark: “Best way to build great SEO is with great content,” @IntervalChris #hcms13

iAMhealthcare

iAMhealthcare: RT @DanielleLongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

DanielleLongley

DanielleLongley: “The new Golden Rule: treat others better than they expect to be treated” -Duane Knapp #hcms13

kevinstejskal

kevinstejskal: RT @gczark: “Best way to build great SEO is with great content,” @IntervalChris #hcms13

benatgeo

benatgeo: SEM is the lowest hanging fruit. You need to be there when health consumers need you. #hcms13

bprim

bprim: RT @gczark: “Best way to build great SEO is with great content,” @IntervalChris #hcms13

erickson_tom

erickson_tom: RT @benatgeo: The best way to build SEO is creating great content. Amen. #hcms13

gczark

gczark: “Best way to build great SEO is with great content,” @IntervalChris #hcms13

benatgeo

benatgeo: The best way to build SEO is creating great content. Amen. #hcms13

russellfaust

russellfaust: RT @EdBennett: Watching @chrisboyer grow from a social media expert to a digital health marketing leader. #hcms13

russellfaust

russellfaust: Duane Knapp: great brand is perception of exceptional VALUE, not lowest price! #hcms13

deanberg

deanberg: Brand principle #1: provide unique experience Duane Knapp #hcms13

deanberg

deanberg: What is the first word that you want your patients to say about you? Duane Knapp #hcms13

EdBennett

EdBennett: Watching @chrisboyer grow from a social media expert to a digital health marketing leader. #hcms13

WriterGirlAssoc

WriterGirlAssoc: Already loving @chrisboyer & @IntervalChris‘s workshop on digital strategy.Great way to end #hcms13 http://t.co/nzoLgMxiO8

iAMhealthcare

iAMhealthcare: #hcms13 study shows 59% believe that quality of care is similar from providers they have access – pts don’t assess quality same way we do

deanberg

deanberg: Promise of typical airline “We don’t care!” Duane Knapp #hcms13

TheGlennGroup

TheGlennGroup: Its the last day of #hcms13, looking forward to hearing all about it from @DanielleLongley.

eangel427

eangel427: Culture is what people do when no one is looking. – Gerard Seijts #hcms13

christinanbc

christinanbc: “Culture is what people do when no one is looking” – Gerard Seijts #hcms13

deanberg

deanberg: A logo is not a strategy | Duane Knapp #hcms13

benatgeo

benatgeo: Everything online is absolutely measurable! @chisboyer #hcms13

russellfaust

russellfaust: RT @bprim: Heard! RT @johnny_espinal: I want to be like Scott Bedbury when I grow up! @scottbedbury #hcms13 #motivation

benatgeo

benatgeo: Hitting the @IntervalChris and @chrisboyer digital strategy session to wrap up a great #hcms13 experience

iAMhealthcare

iAMhealthcare: #hcms13 you know you’re in a presentation about healthcare when statistical confidence has its own slide… We love our numbers, don’t we?

russellfaust

russellfaust: RT @gczark: Scott Bedbury hates the word branding. Says it is everyone’s job and not marketing. #hcms13

HSchoegler

HSchoegler: Gotta love a prezi presi! MT @iAMhealthcare: #hcms13 next session: Positioning for Population Health Management (he’s using @prezi !)

RH_Charlotte

RH_Charlotte: RT @gczark: Scott Bedbury hates the word branding. Says it is everyone’s job and not marketing. #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 looking forward to the next session: Positioning for Population Health Management (he’s using @prezi !)

evaekel

evaekel: RT @dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for…

IntervalCrew

IntervalCrew: Thanks to all who attended branding at the bar last night. We hope you had a great time! #hcms13

HSchoegler

HSchoegler: Next up: Positioning for Population Health Management with Joel English of @bvkHQ. #hcms13

christinanbc

christinanbc: RT @bprim: Heard! RT @johnny_espinal: I want to be like Scott Bedbury when I grow up! @scottbedbury #hcms13 #motivation

christinanbc

christinanbc: Looking forward to next session. Drive Referrals: Strategy + Relationships + Marketing = Success #hcms13

Greystone

Greystone: RT @benatgeo: @Greystone‘s Chris Catallo stepping in for some emergency tech support #hcms13 🙂 http://t.co/66DTBDZH8K

KariShimmel

KariShimmel: Shameless plug: be sure to check out drive referrals session 🙂 #hcms13

KathyDivis

KathyDivis: RT @benatgeo: @Greystone‘s Chris Catallo stepping in for some emergency tech support #hcms13 🙂 http://t.co/66DTBDZH8K

KathyDivis

KathyDivis: RT @EdBennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

RH_Charlotte

RH_Charlotte: Your CEO is your Chief Brand Officer. – Scott Bedbury, Brandstream, #hcms13

KathyDivis

KathyDivis: RT @danfell: “Anyone or anything that touches your brand is either an asset or liability” – great quote by @scottbedbury at #HCMS13

KathyDivis

KathyDivis: RT @JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

johnny_espinal

johnny_espinal: Scott Bedbury said “We need to stop treating people like patients and treat them like human-beings” we’ll said. @scottbedbury #hcms13

chrisboyer

chrisboyer: If you can’t get enough of me & @IntervalChris, check out our Digital Strategy workshop at 9:30. #hcms13

bprim

bprim: RT @gczark: “Stop treating people like patients and start treating them like human beings,” Scott Bedbury #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Hi @scottbedbury – terrific presentation. Enjoyed your book. Loved hearing the way you speak abt your wife and family. Thank…

KathyDivis

KathyDivis: RT @gczark: “Stop treating people like patients and start treating them like human beings,” Scott Bedbury #hcms13

gczark

gczark: “Stop treating people like patients and start treating them like human beings,” Scott Bedbury #hcms13

dandunlop

dandunlop: RT @JudyNeiman: Have fun. Release the potential of your employees. @scottbedbury #hcms13

bprim

bprim: Heard! RT @johnny_espinal: I want to be like Scott Bedbury when I grow up! @scottbedbury #hcms13 #motivation

dandunlop

dandunlop: RT @gczark: Scott Bedbury hates the word branding. Says it is everyone’s job and not marketing. #hcms13

gczark

gczark: Scott Bedbury hates the word branding. Says it is everyone’s job and not marketing. #hcms13

johnny_espinal

johnny_espinal: I want to be like Scott Bedbury when I grow up! @scottbedbury #hcms13 #motivation

dandunlop

dandunlop: Hi @scottbedbury – terrific presentation. Enjoyed your book. Loved hearing the way you speak abt your wife and family. Thank you. #hcms13

najohnston

najohnston: Scott Bedbury rules for building #brands ends with “Have fun!” #hcms13

JudyNeiman

JudyNeiman: Have fun. Release the potential of your employees. @scottbedbury #hcms13

eangel427

eangel427: Are you leveraging what’s on people’s minds when you communicate? #hcms13

MissDanaSmith

MissDanaSmith: RT @chrisboyer: @benatgeo @lauracreekmore Patients use Google for directions to EDs, etc. When Google Places listing is incorrect, there’s …

MissDanaSmith

MissDanaSmith: RT @chrisboyer: That’s right, @dandunlop…to get the complete collection (1st performance and last performance) you should be in my #hcms13

CoffeyComm

CoffeyComm: Stop by the Coffey shipping booth near registration before 11:30 and we’ll ship your materials for free! #hcms13 http://t.co/k88NdLPWX3

dandunlop

dandunlop: RT @ericksonalana: Scott Bedbury- How many hours do we miss every year? Overlooking our culture, family, friends, life… #bepresent #hcms13

jenningshealth

jenningshealth: RT @dandunlop: One of the things I’ve really enjoyed abt Scott Bedbury”s talk is the way he talks abt his wife. She shares insight & he…

JDMathis

JDMathis: RT @JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

iAMhealthcare

iAMhealthcare: RT @JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

jenningshealth

jenningshealth: RT @jimrattray: Make sure to check out @dandunlop‘s talk on video to close out #hcms13

JDMathis

JDMathis: Pay attention to the little things… Be present #hcms13

marygseattle

marygseattle: RT@uhpedls: “Be fully present in the moments that matter most to those who matter most!” Scott Bedburry: BRANDSTREAM#hcms13

dandunlop

dandunlop: It has never been easier to make an emotional connection – thanks to digital technology. Scott Bedbury at #hcms13

marygseattle

marygseattle: RT@dandunlop: Scott Bedbury at #hcms13 : unleash the full human potential of your organization.

ericksonalana

ericksonalana: Scott Bedbury- How many hours do we miss every year? Overlooking our culture, family, friends, life… #bepresent #hcms13

deanberg

deanberg: RT @dandunlop: Scott Bedbury at #hcms13 : unleash the full human potential of your organization.

dandunlop

dandunlop: One of the things I’ve really enjoyed abt Scott Bedbury”s talk is the way he talks abt his wife. She shares insight & he listens. #hcms13

uhpEDLS

uhpEDLS: “Be fully present in the moments that matter most to those who matter most!” Scott Bedburry: BRANDSTREAM #hcms13

jimrattray

jimrattray: Make sure to check out @dandunlop‘s talk on video to close out #hcms13

gczark

gczark: “There’s a human potential at every level of your organization.” A truly inspiring keynote by Scott Bedbury at #hcms13

chrisboyer

chrisboyer: RT @JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

JudyNeiman

JudyNeiman: Be fully present in the moments that matter most to those who matter most. @scottbedbury #hcms13

dandunlop

dandunlop: Scott Bedbury at #hcms13 : unleash the full human potential of your organization.

bprim

bprim: RT @gczark: One of Scott Bedbury’s requests at Starbuck stores: no country music. #hcms13

gczark

gczark: One of Scott Bedbury’s requests at Starbuck stores: no country music. #hcms13

iAMhealthcare

iAMhealthcare: RT @JudyNeiman: Branding: find the art in everything you do. @scottbedbury #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 Lesson: pay attention to the little things and don’t be afraid to course correct

JudyNeiman

JudyNeiman: Branding: find the art in everything you do. @scottbedbury #hcms13

chrisboyer

chrisboyer: RT @dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for…

MissDanaSmith

MissDanaSmith: RT @kevinstejskal: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip …

MissDanaSmith

MissDanaSmith: RT @kevinstejskal: Yes! RT @JDMathis: Satisfaction and loyalty are not the same thing. Need to focus on loyalty #hcms13

MissDanaSmith

MissDanaSmith: RT @kevinstejskal: Indeed. Answer: responsive design! RT @dandunlop: Interesting. “Mobile websites were a band aid short term solution” @be…

gczark

gczark: When Scott Bedbury was at Nike, they didn’t test their advertising. Do any brands do that today? #hcms13

MissDanaSmith

MissDanaSmith: RT @kevinstejskal: RT @RH_Charlotte: Responsive web design is not AN option, it is THE ONLY option. May as well get on board. @benatgeo #hc

MissDanaSmith

MissDanaSmith: RT @dandunlop: Interesting. “@kevinstejskal: Mobile websites were a band aid short term solution @benatgeo. #hcms13

MissDanaSmith

MissDanaSmith: RT @dandunlop: Scott Bedbury: Social media are God’s truth serum. #hcms13

MissDanaSmith

MissDanaSmith: RT @JudyNeiman: At the core of every brand is people. Everyone is either an asset or a liability. #hcms13

MissDanaSmith

MissDanaSmith: RT @dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for…

MissDanaSmith

MissDanaSmith: RT @JudyNeiman: Every touch point, every message, every customer, every employee has more influence than ever before. #hcms13

gczark

gczark: RT @DanielleLongley: There’s never been a more important time to have your act together #wellsaid #true #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 @scottbedbury you can’t please everyone – keep your core happy and stop fretting about the other 10% LOVE IT http://t.co/0yidwBET0p

bprim

bprim: RT @JDMathis: The Spandex Rule: Just because you can, doesn’t mean you should. (@scottbedbury) #hcms13

bprim

bprim: RT @DanielleLongley: There’s never been a more important time to have your act together #wellsaid #true #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 consistency is key… Too many messages to too many audiences makes you look schizophrenic. Make it clear, compelling and consistent

dandunlop

dandunlop: RT @DanielleLongley: There’s never been a more important time to have your act together #wellsaid #true #hcms13

JDMathis

JDMathis: The Spandex Rule: Just because you can, doesn’t mean you should. (@scottbedbury) #hcms13

WriterGirlAssoc

WriterGirlAssoc: RT @JudyNeiman: Every touch point, every message, every customer, every employee has more influence than ever before. #hcms13

DanielleLongley

DanielleLongley: There’s never been a more important time to have your act together #wellsaid #true #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 favorite insight: respect the spandex rule (just because you can doesn’t mean you should). Can’t be everything to everyone!!

JudyNeiman

JudyNeiman: A great moment: Respect what they’re feeling in the moment you connect with them. #hcms13

gczark

gczark: RT @JudyNeiman: Every touch point, every message, every customer, every employee has more influence than ever before. #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for…

dandunlop

dandunlop: RT @JudyNeiman: Every touch point, every message, every customer, every employee has more influence than ever before. #hcms13

JudyNeiman

JudyNeiman: Every touch point, every message, every customer, every employee has more influence than ever before. #hcms13

dandunlop

dandunlop: Scott Bedbury: every customer, employee, and citizen now has more influence than ever before. You can thank social media for that. #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 Scott Bedbury’s example – specialty cafes don’t know what a ristretto is – Starbucks does. Not sure it proves preparedness. Hmm

johnny_espinal

johnny_espinal: “internal communication in most companies is woefully underdeveloped and may be the most crucial brand building tool” #hcms13 @scottbedbury

DanielleLongley

DanielleLongley: 90’s flashbacks with some fun Starbucks spots, great session with Scott Bedbury #hcms13

benatgeo

benatgeo: RT @danfell: “Anyone or anything that touches your brand is either an asset or liability” – great quote by @scottbedbury at #HCMS13

benatgeo

benatgeo: RT @JudyNeiman: At the core of every brand is people. Everyone is either an asset or a liability. #hcms13

benatgeo

benatgeo: Starbucks-brand challenge through extension. “Anyone seen barristas fighting?” one person “at an airport? no grocery store” #hcms13

danfell

danfell: “Anyone or anything that touches your brand is either an asset or liability” – great quote by @scottbedbury at #HCMS13

DanielleLongley

DanielleLongley: RT @JudyNeiman: At the core of every brand is people. Everyone is either an asset or a liability. #hcms13

christinanbc

christinanbc: Anyone and anything that touches your brand is either as asset or a liability, think about it #hcms13

dandunlop

dandunlop: RT @JudyNeiman: At the core of every brand is people. Everyone is either an asset or a liability. #hcms13

JDMathis

JDMathis: Anything and anyone that touches your brand is either an asset or a liability, @scottbedbury #hcms13

bprim

bprim: People are the core of the brand. Asset or liability RT @dandunlop: Scott Bedbury: internal communication is woefully underdeveloped #hcms13

JudyNeiman

JudyNeiman: At the core of every brand is people. Everyone is either an asset or a liability. #hcms13

benatgeo

benatgeo: RT @dandunlop: Scott Bedbury: Social media are God’s truth serum. #hcms13

Healthmessaging

Healthmessaging: Where are all the “tweeteres” at #hcms13?? Surely there are more than just 7-8!!

benatgeo

benatgeo: Starbucks started growing fast-hired sr people from fast food b/c they knew how to scale/manage at that level-It almost killed them. #hcms13

dandunlop

dandunlop: Scott Bedbury: Social media are God’s truth serum. #hcms13

rtdestinations

rtdestinations: RT @iAMhealthcare: #hcms13 closing keynote by @scottbedbury… Next yrs conference is going to be in Vegas!

JDMathis

JDMathis: RT @iAMhealthcare: #hcms13 employees need to be trained, engaged and excited to deliver the brand – they are the front lines of the brand

christinanbc

christinanbc: Internal communication in most companies is woefully underdeveloped & maybe the most critical brand building tool you have #hcms13

JDMathis

JDMathis: Internal comms in most orgs is woefully underdeveloped and may be the most critical branding tool, @scottbedbury #hcms13

iAMhealthcare

iAMhealthcare: RT @gczark: If you break trust w/ your employees & peers, the best people will quit. The worst stay until the lights are off: Scott Bed…

dandunlop

dandunlop: Scott Bedbury: internal communication is woefully underdeveloped. #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 employees need to be trained, engaged and excited to deliver the brand – they are the front lines of the brand

JudyNeiman

JudyNeiman: Internal communication in most companies is woefully underdeveloped #hcms13

gczark

gczark: If you break trust w/ your employees & peers, the best people will quit. The worst stay until the lights are off: Scott Bedbury #hcms13

gczark

gczark: Starbucks “Third Place” video: We are purveyors of coffee, tea & hope.. and a little sanity. #hcms13

MissDanaSmith

MissDanaSmith: RT @dandunlop: Scott Bedbury @ #hcms13 For Starbucks customers, natural light in stores was important, as it is in healthcare environments…

dandunlop

dandunlop: Scott Bedbury @ #hcms13 For Starbucks customers, natural light in stores was important, as it is in healthcare environments! Experience.

Adverstine

Adverstine: What a privilege to hear @scottbedbury speak about brand differentiation. Industry rockstar. Wow. #amazingpedigree #nike #starbucks #hcms13

danfell

danfell: Listening to @scottbedbury on how he and his team created the iconic Starbuck’s “Third Place” positioning #HCMS13 http://t.co/W3pLcA0OJj

gczark

gczark: RT @najohnston: Scott Bedbury brainstorming inspiration for #Starbucks third place #hcms13 http://t.co/UnM2xZQTcu

iAMhealthcare

iAMhealthcare: #hcms13 Starbucks brand made or broken on the backs of 17 / 18 yr old kids that couldn’t keep their rooms clean. Engaged employees are key!!

gczark

gczark: When Scott Bedbury got to Starbucks they were opening one store/wk & one yr later it was one/day. #hcms13

najohnston

najohnston: Scott Bedbury brainstorming inspiration for #Starbucks third place #hcms13 http://t.co/UnM2xZQTcu

benatgeo

benatgeo: “At Starbucks, we were opening 3 stores/day and our brand was going to be made by 17 year olds who can’t keep their room clean” #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 Scott Bedbury shares the story of how Starbucks became the Third Place – based on human needs! It was a spider diagram

bprim

bprim: Starbucks as the 3rd place…fantastic. #hcms13

JDMathis

JDMathis: RT @gczark: Scott Bedbury’s strategy when he first came to Starbucks: market one store, one cup at a time. No money for advertising. #hcms13

bprim

bprim: Terrific. RT @gczark: Scott Bedbury: great keynote about his branding work at Starbucks & Nike #hcms13 http://t.co/5qU59u7U60

MissDanaSmith

MissDanaSmith: RT @iAMhealthcare: #hcms13 base human needs: safe, welcomed, recognized, valued, loved, empowered, part of something bigger, rewarded &…

gczark

gczark: Scott Bedbury’s strategy when he first came to Starbucks: market one store, one cup at a time. No money for advertising. #hcms13

benatgeo

benatgeo: What are the timeless human needs around coffee? Coffee is the timeless human need around getting out of bed 🙂 #hcms13

pmitrano

pmitrano: @openeyeglobal great. In nj following tweets from #hcms13 + #ATA2013 conferences #healthcare

stales

stales: RT @dandunlop: Scott Bedbury: how can you create meaningful brand experiences in the digital age? That’s the question. #hcms13

najohnston

najohnston: RT @gczark: Scott Bedbury: great keynote about his branding work at Starbucks & Nike #hcms13 http://t.co/EoFNmWUaqV

gczark

gczark: Scott Bedbury: great keynote about his branding work at Starbucks & Nike #hcms13 http://t.co/EoFNmWUaqV

jenningshealth

jenningshealth: RT @dandunlop: Scott Bedbury: our job is to meet timeless human needs. #hcms13

dandunlop

dandunlop: RT @iAMhealthcare: #hcms13 base human needs: safe, welcomed, recognized, valued, loved, empowered, part of something bigger, rewarded &…

iAMhealthcare

iAMhealthcare: #hcms13 base human needs: safe, welcomed, recognized, valued, loved, empowered, part of something bigger, rewarded & love for someone else

dandunlop

dandunlop: Scott Bedbury: our job is to meet timeless human needs. #hcms13

bprim

bprim: RT @benatgeo: Understand psychology to do marketing. People don’t tell you want they actually want. #hcms13

gczark

gczark: RT @dandunlop: Scott Bedbury: how can you create meaningful brand experiences in the digital age? That’s the question. #hcms13

juliesturner

juliesturner: RT @benatgeo: Understand psychology to do marketing. People don’t tell you want they actually want. #hcms13

dandunlop

dandunlop: RT @benatgeo: Understand psychology to do marketing. People don’t tell you want they actually want. #hcms13

najohnston

najohnston: RT @benatgeo: Understand psychology to do marketing. People don’t tell you want they actually want. #hcms13

benatgeo

benatgeo: RT @dandunlop: Scott Bedbury: how can you create meaningful brand experiences in the digital age? That’s the question. #hcms13

iAMhealthcare

iAMhealthcare: #hcms13 brand lesson from nike: listen to your consumer – act from insight… Obvious, no?

benatgeo

benatgeo: Understand psychology to do marketing. People don’t tell you want they actually want. #hcms13

dandunlop

dandunlop: Scott Bedbury: how can you create meaningful brand experiences in the digital age? That’s the question. #hcms13

benatgeo

benatgeo: “We had a company (Nike) that didn’t want to do marketing and an agency that didn’t want to do advertising” #hcms13

lippincottbrand

lippincottbrand: #LippincottBrand is excited for Scott Bedbury, former @Starbucks #brand leader to speak during the #hcms13

najohnston

najohnston: RT @dandunlop: Scott Bedbury: “in 1995 most of the business books out there were junk,” #hcms13

FranklinTweets

FranklinTweets: @HCStrategists Guruism, Age-spiration, and DIY Health: Don’t miss @stephenmoegling speaking on #Trends today #hcms13

dandunlop

dandunlop: Scott Bedbury: “in 1995 most of the business books out there were junk,” #hcms13

theferf

theferf: RT @LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

CoffeyComm

CoffeyComm: Looking for a last minute gift? Stroll through the hundreds of shops in downtown Scottsdale. bit.ly/ZWztG1 #HCMS13

kassipr

kassipr: RT @pyakubik: Getting ready to hear @scottbedbury on branding #hcms13

kassipr

kassipr: RT @iAMhealthcare: #hcms13 closing keynote by @scottbedbury… Next yrs conference is going to be in Vegas!

SeanTraceyTweet

SeanTraceyTweet: @jimrattray Thanks for snapping this photo during yesterday’s presentation at #hcms13 http://t.co/OenjhUdXpv

iAMhealthcare

iAMhealthcare: #hcms13 closing keynote by @scottbedbury… Next yrs conference is going to be in Vegas!

najohnston

najohnston: Looking forward to #brand presentation from Scott Bedbury #hcms13

kassipr

kassipr: Final day of #hcms13. Scott Bedbury is about to take the statge @pyakubik

HCStrategists

HCStrategists: Scott Bedbury starting now at #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Scott Bedbury presenting at #hcms13 . Enjoyed his book: A New Brand World. Read it years ago. ow.ly/i/23DSg

pyakubik

pyakubik: Getting ready to hear @scottbedbury on branding #hcms13

dandunlop

dandunlop: RT @DanielleLongley: Final day of #hcms13, looking forward to todays sessions

dandunlop

dandunlop: Scott Bedbury presenting at #hcms13 . Enjoyed his book: A New Brand World. Read it years ago. ow.ly/i/23DSg

dandunlop

dandunlop: Keynote presentation coming up: Scott Bedbury – It’s not just what you do, but how you do it. Former brand builder at #Starbucks #hcms13

christinanbc

christinanbc: Branding: It’s Not Just What You Do- Keynote starting in 10 minutes – looking forward to a great day! #hcms13

bprim

bprim: Same. RT @DanielleLongley: Final day of #hcms13, looking forward to todays sessions

DanielleLongley

DanielleLongley: Final day of #hcms13, looking forward to todays sessions

KathyDivis

KathyDivis: Good morning. Heading home from Scottsdale. Great to see you all. #hcms13

RelayHealth

RelayHealth: RT @rh_charlotte: Wow. This video evoked tears and applause in the Cleveland Clinic patient experience session at #hcms13

BannerHealth

BannerHealth: RT @Adverstine: Great presentation @stacymowery! Wonderful talk on the successful Heart Risk Assessment for @BannerHealth! #HCMS13 http://t…

travis_scott

travis_scott: “@jimrattray: Docs are critical to marketing ACOs to patients, but they don’t understand what’s in it for them or patients #hcms13” Truth…

GammaLiz

GammaLiz: RT @LauraCreekmore: Videos convey emotion, can help develop trust. Make a lot of sense for health care marketing. #hcms13

kidney_md

kidney_md: RT @EdBennett: #hcms13 Google. 77% of physicians do searches between patient appointments

ChronicPainGPS

ChronicPainGPS: Would have loved to hear that! RT @HSchoegler: Im not in his session but I can hear @chrisboyer singing. 😉 #hcms13

hkroman

hkroman: RT @DoctorNatasha: We should be providing them good places to look. MT @jdmathis: Google: 16% of mobile users search while waiting in doc’s…

gczark

gczark: Scottsdale at dusk. I’ll definitely miss this view, @WestinKierland #hcms13 #spglife http://t.co/ads1wNbjbJ

bprim

bprim: @KseniyaMartin So true…some fantastic content here! #hcms13

KseniyaMartin

KseniyaMartin: @dandunlop thanks for the follow, Dan! Enjoying following your #hcms13 tweets.

KseniyaMartin

KseniyaMartin: RT @chrisboyer: Definition of “marketing accountability”: data that is shared and understood by the enterprise, based on KPIs and costs. #h

KseniyaMartin

KseniyaMartin: @bprim it amazes me when marketers ignore other industries. We can all learn so much from each other. #hcms13

KseniyaMartin

KseniyaMartin: RT @bprim: Look to retail, other industries for marketing leadership too. #hcms13

KseniyaMartin

KseniyaMartin: RT @dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hc

SandlotSolution

SandlotSolution: RT @chrisboyer: ACO, reform, population health management, mergers are all things impacting us in our industry @IntervalChris #hcms13

reedsmith

reedsmith: I’m hearing there is a ukulele sighting at #hcms13 cc: @chrisboyer @EdBennett

docgotham

docgotham: RT @LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

christinanbc

christinanbc: RT @Adverstine: Great presentation @stacymowery! Wonderful talk on the successful Heart Risk Assessment for @BannerHealth! #HCMS13 http://t…

danfell

danfell: @LauraCreekmore thanks for the follow and great to know about your company – good content is important – hope you’re enjoying #HCMS13

shungerford

shungerford: Thanks for the RT, @KariShimmel! Hope you’re having a great time at #hcms13.

carywood

carywood: @LauraCreekmore Thank you. Yikes. A lot of expenses right now mean I can’t get the DVD. Darn. I’d LOVE to work on health project. #hcms13

jimrattray

jimrattray: Overheard walking by dessert bar: “I think I just got diabetes looking at that!” #hcms13 http://t.co/PDcPLLO55W

DonSmallman

DonSmallman: RT @scottl64: “@benatgeo: There’s ROI in everything, even pants. Go to work tomorrow without pants and then find out what that’ll cost ya.…

WriterGirlAssoc

WriterGirlAssoc: Jeff Cowart: We need to develop an INTERNAL communication campaign around ACOs. #hcms13

MamaAuger1

MamaAuger1: RT @LauraCreekmore: Videos convey emotion, can help develop trust. Make a lot of sense for health care marketing. #hcms13

CoffeyComm

CoffeyComm: Free shipping for attendees starts now! Stop by the Coffey table (next to registration) for your box. #HCMS13 http://t.co/Y0C2ebPW2n

dandunlop

dandunlop: RT @eangel427: #socialmedia ROI: Mastering the Metrics with @chrisboyer was the best session so far! #hcms13

eangel427

eangel427: #socialmedia ROI: Mastering the Metrics with @chrisboyer was the best session so far! #hcms13

CowsInTrees

CowsInTrees: Social Media ROI is much more digestible via song. With a ukelele. @chrisboyer #hcms13 http://t.co/CfucsSnuP3

May 7, 2013 at 12:00am UTC

jimrattray

jimrattray: ACOs: Is it a product, a service or a business strategy? If the latter, it will move us toward true clinical integration. #hcms13

CowsInTrees

CowsInTrees: RT @AMSPhoenix: RT @gczark: “Numbers tell a story, but stories tell the story much better.” Great presentation @chrisboyer #hcms13

AMSPhoenix

AMSPhoenix: RT @gczark: “Numbers tell a story, but stories tell the story much better.” Great presentation @chrisboyer #hcms13

TheDoctorsBag

TheDoctorsBag: @chrisboyer Wonderful presentation on Social Media ROI Metrics. #hcms13

SeanTraceyTweet

SeanTraceyTweet: RT @LauraCreekmore: Cecelia Thomas fr GA Regents: Physician photos increase profile views by 2-3x. Videos increase even more. #hcms13

Pamela_Drouin

Pamela_Drouin: RT @gczark: “Numbers tell a story, but stories tell the story much better.” Great presentation @chrisboyer #hcms13

SeanTraceyTweet

SeanTraceyTweet: RT @LauraCreekmore: Videos convey emotion, can help develop trust. Make a lot of sense for health care marketing. #hcms13

bprim

bprim: This again. MT @CowsInTrees: “@LauraCreekmore: Videos convey emotion, develop trust. Make a lot of sense for health care marketing #hcms13

metcalfjohn

metcalfjohn: Not just in healthcare. RT @JDMathis: As marketers if we’re not fiscally responsible, our replacement will be, @chrisboyer #hcms13

CowsInTrees

CowsInTrees: #VideoIsKing “@LauraCreekmore: Videos convey emotion, can help develop trust. Make a lot of sense for health care marketing. #hcms13

LauraCreekmore

LauraCreekmore: RT @gczark: “Numbers tell a story, but stories tell the story much better.” Great presentation @chrisboyer #hcms13

CowsInTrees

CowsInTrees: To get buy-in for social ROI, get feedback on measurement approach via crossfunctional teams beforehand. #InternalSellin @chrisboyer #hcms13

LauraCreekmore

LauraCreekmore: Videos convey emotion, can help develop trust. Make a lot of sense for health care marketing. #hcms13

gczark

gczark: “Numbers tell a story, but stories tell the story much better.” Great presentation @chrisboyer #hcms13

LauraCreekmore

LauraCreekmore: Cecelia Thomas fr GA Regents: Physician photos increase profile views by 2-3x. Videos increase even more. #hcms13

WriterGirlAssoc

WriterGirlAssoc: Think of hospital as a credible broker of information about ACOs. You can shape the change and build this together. #hcms13

jimrattray

jimrattray: Stay focused on the fundamentals of ACOs: Better care and better appreciation of doctors and health system #hcms13

bprim

bprim: Great quality doesn’t mean high cost! via Ochsner Health #hcms13

deanberg

deanberg: create a measurement council @chrisboyer #hcms13

jimrattray

jimrattray: People are not inherently skeptical of health care reform — they are skeptical of us messing with their doctors! #hcms13

jimrattray

jimrattray: ACO opportunity: Convening communities of interest on the web/social. Think of ACO patients as community. #hcms13

JDMathis

JDMathis: RT @jimrattray: Patients on ACOs: Happy that docs are now talking to each other about their care, but concerned that it hadn’t happened bef…

JDMathis

JDMathis: RT @benatgeo: Three ways to measure ROI – Drive growth goals, lower costs/improve results, increase satisfaction and loyalty #hcms13

jimrattray

jimrattray: Patients on ACOs: Happy that docs are now talking to each other about their care, but concerned that it hadn’t happened before! #hcms13

CowsInTrees

CowsInTrees: RT @benatgeo: Three ways to measure ROI – Drive growth goals, lower costs/improve results, increase satisfaction and loyalty #hcms13

CowsInTrees

CowsInTrees: To truly measure impact of social media, use CRM. @chrisboyer #hcms13

scottl64

scottl64: “@benatgeo: There’s ROI in everything, even pants. Go to work tomorrow without pants and then find out what that’ll cost ya. #hcms13” wise

benatgeo

benatgeo: Three ways to measure ROI – Drive growth goals, lower costs/improve results, increase satisfaction and loyalty #hcms13

HSchoegler

HSchoegler: I’m not in his session but I can hear @chrisboyer singing. 😉 #hcms13

KariShimmel

KariShimmel: Remembering that “everything speaks” from a brand perspective. Great word of advice to keeping the brand top of mind. #hcms13

deanberg

deanberg: use social media to reduce marketing costs @chrisboyer #hcms13

dbrowell

dbrowell: RT @benatgeo: Social media shouldn’t force us to be transparent. We should. @chrisboyer #hcms13

russellfaust

russellfaust: RT @benatgeo: “What if we train them and they leave? What if we don’t train them and they stay??!?” @chrisboyer #hcms13

Siteimprove

Siteimprove: The winner of the flat screen TV is… Page Pace of @CarilionClinic! Stop by our booth before 5:30 today to claim your prize! #hcms13

ThinkOBA

ThinkOBA: RT @Adverstine: Great presentation @stacymowery! Wonderful talk on the successful Heart Risk Assessment for @BannerHealth! #HCMS13 http://t…

jimrattray

jimrattray: ACO has led to much stronger physician communication messaging #hcms13

SeanTraceyTweet

SeanTraceyTweet: Sorry we missed you yesterday @scottl64 at #hcms13. Heard you were great! Thx for the follow.

ericksonalana

ericksonalana: @chrisboyer reminds us the fantastic ROI that pants provide us daily #keepingjob #hcms13 #entertaining http://t.co/pxAESVspPd

JDMathis

JDMathis: RT @LauraCreekmore: @lynneastep talking about @UHhospitals content overhaul. 1500 pp, but done with goals and a plan #hcms13

CowsInTrees

CowsInTrees: ROI= (Financial gain/savings)/Cost. Also true for social media. @chrisboyer #hcms13

KariShimmel

KariShimmel: System is not connecting with consumers but the word “family” is for Meridian Health #hcms13

LauraCreekmore

LauraCreekmore: .@lynneastep talking about University Hospitals’ content overhaul. 1500 pp, but done with goals and a plan. #contentstrategy #hcms13

jimrattray

jimrattray: Docs are diagnostic linear thinkers. Marketers are right brain creative thinkers. We can help translate ACOs for docs. #hcms13

gczark

gczark: RT @benatgeo: “What if we train them and they leave? What if we don’t train them and they stay??!?” @chrisboyer #hcms13

benatgeo

benatgeo: There’s ROI in everything, even pants. Go to work tomorrow without pants and then find out what that’ll cost ya. #hcms13

Adverstine

Adverstine: Great presentation @stacymowery! Wonderful talk on the successful Heart Risk Assessment for @BannerHealth! #HCMS13 http://t.co/GKMXfZ5XSq

LauraCreekmore

LauraCreekmore: RT @benatgeo: “What if we train them and they leave? What if we don’t train them and they stay??!?” @chrisboyer #hcms13

benatgeo

benatgeo: “What if we train them and they leave? What if we don’t train them and they stay??!?” @chrisboyer #hcms13

JDMathis

JDMathis: RT @benatgeo: Not sure if you want to do #hcsm? Don’t worry, your consumers, employees, and patients are already there. #hcms13

LauraCreekmore

LauraCreekmore: .@tombrand giving a shout out to professionally done video. It matters. #hcms13

benatgeo

benatgeo: RT @JDMathis: As marketers if we’re not fiscally responsible, our replacement will be, @chrisboyer #hcms13

benatgeo

benatgeo: Not sure if you want to do #hcsm? Don’t worry, your consumers, employees, and patients are already there. #hcms13

jimrattray

jimrattray: Health system can become broker of credible information to help docs sort out ACOs #hcms13

JDMathis

JDMathis: As marketers if we’re not fiscally responsible, our replacement will be, @chrisboyer #hcms13

CowsInTrees

CowsInTrees: Access, differentiation, relationship building…and budget considerations. Guiding principles of social media via @chrisboyer #hcms13

WriterGirlAssoc

WriterGirlAssoc: ACO is NOT a new service line. It’s a brand new company. #hcms13

jimrattray

jimrattray: ACOs: Sell internally first with cascade learning that gets increasingly more detailed #hcms13

gczark

gczark: RT @deanberg: Social Media has changed everything @chrisboyer #hcms13

deanberg

deanberg: Social Media has changed everything @chrisboyer #hcms13

LauraCreekmore

LauraCreekmore: Ha, love this from @tombrand: “What is web content?” Don’t go there….But since you are, great question. #hcms13

eangel427

eangel427: Social networks are how we connect. Communities of interest are why we connect. #hcms13

jimrattray

jimrattray: ACOs: More like a political campaign than a marketing campaign #hcms13

KCTeamWorks

KCTeamWorks: RT @CowsInTrees: Patients don’t care about your products or services unless they trust you. Via @chrisboyer #hcms13

MollyMollyRose

MollyMollyRose: RT @CowsInTrees: Patients don’t care about your products or services unless they trust you. Via @chrisboyer #hcms13

jimrattray

jimrattray: ACOs are not another service line. It is a new product. #hcms13

bprim

bprim: RT @CowsInTrees: Patients don’t care about your products or services unless they trust you. Via @chrisboyer #hcms13

JDMathis

JDMathis: Trust is the cornerstone of why we are using social media, @chrisboyer #hcms13

jimrattray

jimrattray: Patients are confused by ACO letters — they think they are losing their docs #hcms13

CowsInTrees

CowsInTrees: Patients don’t care about your products or services unless they trust you. Via @chrisboyer #hcms13

deanberg

deanberg: Trust is the cornerstone as to why we’re using social media @chrisboyer #hcms13

jimrattray

jimrattray: Docs are asking: ACO, what is in it for me and my practice? #hcms13

jimrattray

jimrattray: RT @benatgeo: Social media shouldn’t force us to be transparent. We should. @chrisboyer #hcms13

LauraCreekmore

LauraCreekmore: Ask your physicians: where’s your revenue coming from? Help them understand your marketing recommendations. #hcms13

CoffeyComm

CoffeyComm: Want to lower costs? Come hear @JoelCessna, VP of Sales, Medicom Health Interactive @medicomhealth. #HCMS13

benatgeo

benatgeo: Social media shouldn’t force us to be transparent. We should. @chrisboyer #hcms13

CowsInTrees

CowsInTrees: Social media shouldn’t force us to be transparent. We should. Via @chrisboyer #hcms13

JDMathis

JDMathis: Social media shouldn’t force us to be transparent. We should already be transparent, @chrisboyer #hcms13

WriterGirlAssoc

WriterGirlAssoc: Social Media – a ubiquitous part of our lives. Listening to @chrisboyer @ #hcms13

jimrattray

jimrattray: RT @benatgeo: “I feel sorry for most media” @chrisboyer #hcms13

jimrattray

jimrattray: RT @gczark: “Social media is part of our lives. It’s what we do now.” @chrisboyer #hcms13

ericksonalana

ericksonalana: “It’s not just important to have the tools of social media, but to use them correctly” @chrisboyer #hcms13

gczark

gczark: “Social media is part of our lives. It’s what we do now.” @chrisboyer #hcms13

benatgeo

benatgeo: “I feel sorry for most media” @chrisboyer #hcms13

jimrattray

jimrattray: Docs are critical to marketing ACOs to patients, but they don’t understand what’s in it for them or their patients #hcms13

johnny_espinal

johnny_espinal: “MD does not stand for Marketing Director” they are the clinical experts we are the marketing experts! #hcms13 #UrbanHealthPlan #conference

LauraCreekmore

LauraCreekmore: Thinking there should be more of us in the session on working with physicians, physician engagement. Good stuff so far. #hcms13

CoffeyComm

CoffeyComm: Now speaking: @stacymowery, Director, Brand Services, @BannerHealth. #hcms13

christinanbc

christinanbc: Last session of the day, overall great day! #hcms13 instagram.com/p/Y_Nrj4DhAX/

WriterGirlAssoc

WriterGirlAssoc: RT @briankeithmay: Listening to @chrisboyer present on Social Media ROI at Healthcare Marketing Summit #hcms13 #hcsm

bprim

bprim: SRO for this session. Very cool. #hcms13

jimrattray

jimrattray: Nice to chat with @intervalchris about improving the experience for patients in a multicultural care environment #hcms13

briankeithmay

briankeithmay: Listening to @chrisboyer present on Social Media ROI at Healthcare Marketing Summit #hcms13 #hcsm

CoffeyComm

CoffeyComm: Introducing Pamela Maas, of Gundersen Lutheran Health System on improving community health and growing revenue. #hcms13

HSchoegler

HSchoegler: Next up: Improve Community Health and Grow Rev w/ Pamela Maas of Gunderson Lutheran, @stacymowery and @JoelCessna. #hcms13

jenningshealth

jenningshealth: Tomorrow Dan will be presenting at the Healthcare Marketing Strategies Summit. Read about his presentation at bit.ly/11NHgTg #HCMS13

ProphetBrand

ProphetBrand: RT @iAMhealthcare: Patient experience starts with an understanding of patient needs and emotions #hcms13 @ProphetBrand

ProphetBrand

ProphetBrand: RT @iAMhealthcare: #hcms13 @ProphetBrand Michael Petromilli speaking on how to build a system brand & a compelling pt experience http:/…

iAMhealthcare

iAMhealthcare: #hcms13 @ProphetBrand Michael Petromilli speaking on how to build a system brand & a compelling pt experience http://t.co/B8FhYMRAwc

lshandik

lshandik: RT @EdBennett: #hcms13 Google. 77% of physicians do searches between patient appointments

benatgeo

benatgeo: Excited to hear @chrisboyer talking social media ROI. There’s a ukelele… #hcsm #hcms13

DanielleLongley

DanielleLongley: @jimrattray thanks for the RT. Enjoying your insights to #hcms13

HSchoegler

HSchoegler: @intervalchris would love to connect w/you at #hcms13 about another @IHAConnect & @IHMPRS appearance. @chrisboyer too! 🙂

DanielleLongley

DanielleLongley: RT @dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hc

benatgeo

benatgeo: Thanks to all who joined us. If you want the companion white paper, stop by the @geonetric booth or go to geonetric.com/resources/whit… #hcms13

BriReagan

BriReagan: RT @BlueStar_Design: Come by booth no. 47 for a demo of @FlierStyler and find out how you can simplify your brand communications. #HCMS13

BlueStar_Design

BlueStar_Design: Come by booth no. 47 for a demo of @FlierStyler and find out how you can simplify your brand communications. #HCMS13

chrisboyer

chrisboyer: Come to Track 5 at 3:45 to see the final public performance of “Social Media ROI Charleston” – plus you’ll learn good tips #hcms13

PJS06

PJS06: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

VirtualRN

VirtualRN: RT @benatgeo When posed w/ health question 77% of people start w/ search, not a hospital, hospital site, trip 2 the doc #hcms13 #virtualcare

russellfaust

russellfaust: @dandunlop Dan, I’m beginning to think that you’re not actually here, that you’re just prolifically tweeting about #hcms13 :))

SeanTraceyTweet

SeanTraceyTweet: Hey @juliesousa @jimrattray thanks for connecting and RTs today. #HCMS13

HTKLaurie

HTKLaurie: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

CoffeyComm

CoffeyComm: Stretch your legs and get a little exercise after the day’s conference activities. bit.ly/13N8g74 #hcms13

kevinstejskal

kevinstejskal: RT @RH_Charlotte: Responsive web design is not AN option, it is THE ONLY option. May as well get on board. @benatgeo #hcms13

russellfaust

russellfaust: RT @RH_Charlotte: Responsive web design is not AN option, it is THE ONLY option. May as well get on board. @benatgeo #hcms13

kira_morehouse

kira_morehouse: RT @dandunlop: Several @neshco members are presenting @ #hcms13: @JimRattray @justinbrodeur @SeanTraceyTweet and me. Representing New Engla…

bprim

bprim: This. RT @CowsInTrees: Ardent Health leverages NPS feedback to create testimonial videos. #VideoIsKing @Kevin_Gwin #hcms13

CowsInTrees

CowsInTrees: Ardent Health leverages NPS feedback to create testimonial videos. #VideoIsKing @Kevin_Gwin #hcms13

HSchoegler

HSchoegler: Online link? RT @najohnston: @iuhealth moving #brand video. #hcms13

dandunlop

dandunlop: RT @RH_Charlotte: Responsive web design is not AN option, it is THE ONLY option. May as well get on board. @benatgeo #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hc

HSchoegler

HSchoegler: @reusserdesign 🙂 MT @RH_Charlotte Responsive web design is not AN option, it’s THE ONLY option. May as well get on board. @benatgeo #hcms13

travis_scott

travis_scott: Attempting @bjfogg #tinyhabits and listening to @LegacyWayne discuss behavior change in primary care. Wow. Using the #psych minor. #hcms13

RH_Charlotte

RH_Charlotte: Responsive web design is not AN option, it is THE ONLY option. May as well get on board. @benatgeo #hcms13

Adverstine

Adverstine: @tgoetz Thanks for your talk this morning. Great insights! You were very engaging and charismatic. Good show. #HCMS13

johnny_espinal

johnny_espinal: Hillcrest Medical Center “NPS is the key to customer satisfaction #hcms13

dandunlop

dandunlop: Wow, @russellfaust and @deanberg are here. This keeps getting better and better. Looking forward to seeing you guys. #hcms13

KariShimmel

KariShimmel: RT @gczark: Do we have the courage to hear what our patients are saying & make necessary changes for improvement? Kevin Gwin #hcms13

bprim

bprim: RT @gczark: Do we have the courage to hear what our patients are saying & make necessary changes for improvement? Kevin Gwin #hcms13

gczark

gczark: Do we have the courage to hear what our patients are saying & make necessary changes for improvement? Kevin Gwin #hcms13

russellfaust

russellfaust: RT @chrisboyer: Dropped in @benatgeo‘s mobile presentation at the right point: he’s now talking about “mobile first design”, Very important…

dandunlop

dandunlop: RT @najohnston: Delivery of a great brand comes not from a manual, but from the daily actions of the many employees behind it. #hcms13

CowsInTrees

CowsInTrees: RT @dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hc

deanberg

deanberg: RT @najohnston: #brand and “look and feel.” @IUHealth: Patients say the way you look impacts they way they feel. Yes! #hcms13

pyakubik

pyakubik: RT @dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hc

LauraCreekmore

LauraCreekmore: What to know before you buy new software/techincal solution: creekcontent.com/2013/05/before… #contentstraetgy #hcms13

dandunlop

dandunlop: Excellent question by Kevin Gwin: “Do we have the courage to believe what our customers are telling us?” Great question. #hcms13

najohnston

najohnston: #brand and “look and feel.” @IUHealth: Patients say the way you look impacts they way they feel. Yes! #hcms13

kira_morehouse

kira_morehouse: RT @jimrattray: You gotta “OWN” something — that’s a brand, @SeanTraceyTweet #hcms13

travis_scott

travis_scott: Encouraged to see @LegacyWayne and @ethosmarketing take public health initiative concepts to the primary care clinical space #hcms13

PedroLuisGS

PedroLuisGS: RT @dandunlop: Packed house, standing room only for the Wellness Session. Tells me that people know that this is the future. #hcms13

jimrattray

jimrattray: Amen! RT @najohnston: Delivery of a great brand comes not from a manual, but from the daily actions of the many employees behind it. #hcms13

jimrattray

jimrattray: RT @najohnston: Delivery of a great brand comes not from a manual, but from the daily actions of the many employees behind it. #hcms13

ProphetBrand

ProphetBrand: RT @iamhealthcare: @ProphetBrand helped @IUhealth improve patient sat scores by >10% #hcms13

geonetric

geonetric: RT @chrisboyer: Dropped in @benatgeo‘s mobile presentation at the right point: he’s now talking about “mobile first design”, Very important…

jimrattray

jimrattray: RT @chrisboyer: Dropped in @benatgeo‘s mobile presentation at the right point: he’s now talking about “mobile first design”, Very important…

najohnston

najohnston: Delivery of a great brand comes not from a manual, but from the daily actions of the many employees behind it. #hcms13

dandunlop

dandunlop: RT @chrisboyer: Dropped in @benatgeo‘s mobile presentation at the right point: he’s now talking about “mobile first design”, Very important…

najohnston

najohnston: RT @eangel427: The employees who are least likely to understand your organization’s brand promise are likely closest to the customer. #hcms

jimrattray

jimrattray: Cultural understanding is critical to improve the patient experience … twitter.com/WriterGirlAsso… #hcms13

chrisboyer

chrisboyer: Dropped in @benatgeo‘s mobile presentation at the right point: he’s now talking about “mobile first design”, Very important #hcms13

travis_scott

travis_scott: Social marketing is about understanding barriers to behavior change — @LegacyWayne and @ethosmarketing at #hcms13

JDMathis

JDMathis: RT @gczark: Using data, target coaching & voice of patient works to drive customer loyalty- Kevin Gwin #hcms13

dandunlop

dandunlop: RT @WriterGirlAssoc: Ron Stiver says people closest to caregiving are least likely to understand cultural patient experience initiatives. #…

eangel427

eangel427: The employees who are least likely to understand your organization’s brand promise are likely closest to the customer. #hcms13

gczark

gczark: Using data, target coaching & voice of patient works to drive customer loyalty- Kevin Gwin #hcms13

WriterGirlAssoc

WriterGirlAssoc: Ron Stiver says people closest to caregiving are least likely to understand cultural patient experience initiatives. #hcms13

dandunlop

dandunlop: Hey @deanberg, where are you? Haven’t seen you or Russell. @boogordoctor #hcms13

deanberg

deanberg: leverage patient advisory councils and online advisory group Ron Stiver IU Health #hcms13 #patientexperience

CowsInTrees

CowsInTrees: Data, target coaching and voice of patient transform employee engagement and behavior at Ardent Health. Via @kevin_gwin #hcms13

HSchoegler

HSchoegler: Enjoying learning about the concept of Social Marketing to create behavior change from @LegacyWayne and @EthosMarketing. #hcms13

jimrattray

jimrattray: RT @dandunlop: Several @neshco members are presenting @ #hcms13: @JimRattray @justinbrodeur @SeanTraceyTweet and me. Representing New Engla…

SeanTraceyTweet

SeanTraceyTweet: RT @jimrattray: You gotta “OWN” something — that’s a brand, @SeanTraceyTweet #hcms13

kira_morehouse

kira_morehouse: RT @jimrattray: Service line managers felt that the more the brand was unified, the more productive they could be @SeanTraceyTweet #hcms13

SeanTraceyTweet

SeanTraceyTweet: RT @jimrattray: Service line managers felt that the more the brand was unified, the more productive they could be @SeanTraceyTweet #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Several @neshco members are presenting @ #hcms13: @JimRattray @justinbrodeur @SeanTraceyTweet and me. Representing New Engla…

CoffeyComm

CoffeyComm: Now: Michael Petromilli, Partner, Prophet Brand Strategy, speaking on creating a compelling patient experience! #hcms13

deanberg

deanberg: need to analyze each point on patient journey Michael Petromilli IU Health #hcms13 #patientexperience

kevinstejskal

kevinstejskal: RT @RH_Charlotte There is SEO advantage to responsive web design Mobile sites are elevated in searches from mobile devices @benatgeo #hcms13

SeanTraceyTweet

SeanTraceyTweet: RT @dandunlop: Several @neshco members are presenting @ #hcms13: @JimRattray @justinbrodeur @SeanTraceyTweet and me. Representing New Engla…

JamesStoverAPR

JamesStoverAPR: RT @MassMediaCC: Big shout out to @pyakubik and @kassipr representing @MassMediaCC at the #HCMS13! [Photo] ow.ly/i/23aCW

dandunlop

dandunlop: Several @neshco members are presenting @ #hcms13: @JimRattray @justinbrodeur @SeanTraceyTweet and me. Representing New England. #lovethelamp

bprim

bprim: RT @RH_Charlotte: There is SEO advantage to responsive web design. Mobile sites are elevated in searches from mobile devices. @benatgeo #hc

CowsInTrees

CowsInTrees: RT @RH_Charlotte: There is SEO advantage to responsive web design. Mobile sites are elevated in searches from mobile devices. @benatgeo #hc

kevinstejskal

kevinstejskal: Indeed. Answer: responsive design! RT @dandunlop: Interesting. “Mobile websites were a band aid short term solution” @benatgeo. #hcms13

RH_Charlotte

RH_Charlotte: There is SEO advantage to responsive web design. Mobile sites are elevated in searches from mobile devices. @benatgeo #hcms13

CowsInTrees

CowsInTrees: Reward employees with high NPS and leverage them as culture advocates. Educate and train under-performing staff. Via @kevin_gwin #hcms13

CoffeyComm

CoffeyComm: Come hear how a new system-wide plan helped @IU_Health become the leading healthcare provider in the state. #HCMS13

jimrattray

jimrattray: Service line managers felt that the more the brand was unified, the more productive they could be @SeanTraceyTweet #hcms13

jenningshealth

jenningshealth: RT @HCStrategists: @dandunlop @chrisboyer @jmrattray @danfell @intervalchris @benatgeo Thanks to all of you for your terrific sessions at #…

HSchoegler

HSchoegler: Thanks for the convo after lunch @edbennett! Look forward to hearing the outcome of your interview. #hcms13

dandunlop

dandunlop: Interesting. “@kevinstejskal: Mobile websites were a band aid short term solution @benatgeo. #hcms13

HCStrategists

HCStrategists: @dandunlop @chrisboyer @jmrattray @danfell @intervalchris @benatgeo Thanks to all of you for your terrific sessions at #hcms13!

CowsInTrees

CowsInTrees: Ardent Health @Kevin_Gwin uses NPS,HCAPS data for patient experience opps & challenges. Closes the loops with patients and staff. #hcms13

dandunlop

dandunlop: RT @najohnston: In #healthcare #branding, patients have fears that must be overcome across the experience journey. #hcms13

ProphetBrand

ProphetBrand: Announcing our new healthcare practice! ow.ly/kLrJj To kick it off, Senior Partner Michael Petromilli is speaking at #hcms13

chrisboyer

chrisboyer: Wait, @dandunlop are you saying @danfell is here? Where?! #hcms13

najohnston

najohnston: In #healthcare #branding, patients have fears that must be overcome across the experience journey. #hcms13

jenningshealth

jenningshealth: RT @jimrattray: .@dandunlop You’re always branded by someone else. Your brand lives in their minds. You manage their experience which leads…

jimrattray

jimrattray: .@dandunlop You’re always branded by someone else. Your brand lives in their minds. You manage their experience which leads to brand #hcms13

iAMhealthcare

iAMhealthcare: Patient emotions around healthcare: fear, loss of control, objectification, confusion (insight from IU Health w @ProphetBrand) #hcms13

christinanbc

christinanbc: Segment, segment, segment. Different people need different approaches #hcms13

kevinstejskal

kevinstejskal: Mobile websites were a band aid short term solution @benatgeo. #hcms13

CoffeyComm

CoffeyComm: Now: Creating a Compelling Patient Experience with Ron Stiver, SVP, Engagement & Ambulatory Operations @IU_Health #HCMS13

jimrattray

jimrattray: RT @DanielleLongley: It’s not enough to have patients engaged, we need to help them change their behavior #socialmarketing #hcms13

JDMathis

JDMathis: RT @dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

bprim

bprim: Look to retail, other industries for marketing leadership too. #hcms13

gczark

gczark: RT @dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

jimrattray

jimrattray: Without a strong brand, you are going to be branded by someone else @SeanTraceyTweet #hcms13

DMoysychyn

DMoysychyn: RT @DanielleLongley: It’s not enough to have patients engaged, we need to help them change their behavior #socialmarketing #hcms13

jenningshealth

jenningshealth: RT @dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

CowsInTrees

CowsInTrees: RT @dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

jimrattray

jimrattray: RT @dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

dandunlop

dandunlop: Kevin Gwin: “There’s something about the patient’s voice that creates real learning (for the healthcare workers).” #hcms13

jimrattray

jimrattray: RT @RH_Charlotte: There are more cell phones in the world than toothbrushes! #hcms13

jimrattray

jimrattray: You gotta “OWN” something — that’s a brand, @SeanTraceyTweet #hcms13

iAMhealthcare

iAMhealthcare: Patient experience starts with an understanding of patient needs and emotions #hcms13 @ProphetBrand

RH_Charlotte

RH_Charlotte: There are more cell phones in the world than toothbrushes! #hcms13

emilykg1

emilykg1: RT @gczark: Can’t say I’m surprised that Trader Joe’s has 82% customer loyalty. #hcms13

BannerHealth

BannerHealth: RT @kassipr: Janet Bor of @BannerHealth sharing strategies from their village #hcms13

dandunlop

dandunlop: RT @DanielleLongley: It’s not enough to have patients engaged, we need to help them change their behavior #socialmarketing #hcms13

dandunlop

dandunlop: RT @JDMathis: Satisfaction and loyalty are not the same thing. Need to focus on loyalty #hcms13

dandunlop

dandunlop: Now this a gathering: @chrisboyer @JimRattray @DanFell @intervalChris @benatgeo – thanks @HCStrategists for making this happen. #hcms13

kevinstejskal

kevinstejskal: Yes! RT @JDMathis: Satisfaction and loyalty are not the same thing. Need to focus on loyalty #hcms13

gczark

gczark: Can’t say I’m surprised that Trader Joe’s has 82% customer loyalty. #hcms13

JudyNeiman

JudyNeiman: RT @chrisboyer: That’s right, @dandunlop…to get the complete collection (1st performance and last performance) you should be in my #hcms13

DanielleLongley

DanielleLongley: It’s not enough to have patients engaged, we need to help them change their behavior #socialmarketing #hcms13

jimrattray

jimrattray: But satisfaction leads to loyalty! RT @JDMathis: Satisfaction and loyalty are not the same thing. Need to focus on loyalty #hcms13

JDMathis

JDMathis: Satisfaction and loyalty are not the same thing. Need to focus on loyalty #hcms13

iAMhealthcare

iAMhealthcare: @ProphetBrand helped @IUHealth improve patient sat scores by >10% #hcms13

LionShare_Mktg

LionShare_Mktg: LionShare is enjoying the Healthcare Marketing Strategies Summit #HCMS13 in Scottsdale! Stop by Booth 12! http://t.co/YXFpNOJPCg

dandunlop

dandunlop: Attending session on using retail strategies to create raging fans. Kevin Gwin of Ardent Health Services presenting. #hcms13

chrisboyer

chrisboyer: That’s right, @dandunlop…to get the complete collection (1st performance and last performance) you should be in my #hcms13 press today.

dandunlop

dandunlop: So, @chrisboyer that means if I want the entire collection I’ll need to video today’s performance. #hcms13

DanielleLongley

DanielleLongley: RT @jimrattray: Another evocative and intriguing use of technology … ads with hidden messages only kids can see #hcms13 http://t.co/E2fiORj…

apjonas

apjonas: RT @dandunlop: .@chrisboyer Glad I have it on YouTube. Chris playing the ukelele. The Social Media ROI Rag. (Better live!) http://t.co/gPVR…

chrisboyer

chrisboyer: Sorry @dandunlop – that’s the Social Media ROI Rag. I am playing the Charleston (a different song) today…for the last time! #hcms13

dandunlop

dandunlop: .@chrisboyer Glad I have it on YouTube. Chris playing the ukelele. The Social Media ROI Rag. (Better live!) ow.ly/kLohy #hcms13

chrisboyer

chrisboyer: Spread the word, #hcms13‘ers – my 3:45 presentation today will be the last public performance of the Social Media ROI Charleston on ukulele!

ArtJones ArtJones: RT @HSchoegler: @ericksonalana Agree! Our group at

ArtJones: RT @HSchoegler: @ericksonalana Agree! Our group at #TEDMED #GreatChallenges turned ‘making prevention popular’ to “Making Health Contagious…

bprim

bprim: RT @HCStrategists: Fantastic 2nd day of #hcms13! Looking forward to more great sessions this afternoon. #hcmktg #hcsm

jimrattray

jimrattray: Another evocative and intriguing use of technology … ads with hidden messages only kids can see #hcms13 gizmodo.com/this-ad-has-a-…

Amando1

Amando1: RT @kevinstejskal: RT @gczark: Great keynote by @tgoetz. We’re healthcare storytellers, but we need to decide the story we can tell. #hcms13

johnny_espinal

johnny_espinal: @johnny_espinal: “Civilization is a perfect engine of bad health” He uses McDonald’s as a good example. @tgoetz #hcsm #bronx #hcms13

UHP_Allie

UHP_Allie: Lots of great information and networking! #hcms13

lomalindahealth

lomalindahealth: RT @HSchoegler: Interesting to learn about the “wholeness lifestyle” foundation of Loma Linda from Tony Yang. #hcms13

Siteimprove

Siteimprove: Last chance to sign up to win the bluetooth stereo system and flatscreen TV! Winners announced before tonight’s reception at 5:15 #hcms13

lomalindahealth

lomalindahealth: RT @KariShimmel: Interesting study on lifestyle research that demonstrates the power of purpose driven choices from LomaLinda #hcms13

lomalindahealth

lomalindahealth: RT @HSchoegler: The crowd at #hcms13 getting sneak peek of how Loma Linda revealing brand to coworkers, physicians, and the community.

lomalindahealth

lomalindahealth: RT @dandunlop: Great story from Loma Linda Health. They are putting their commitment to wellness center stage. #hcms13 Launching a new bra…

lomalindahealth

lomalindahealth: RT @gczark: Preview of Loma Linda’s new nat’l multimedia “Live It” campaign. Real people living #wellness brand. #hcms13 http://t.co/PaGeKZ…

lomalindahealth

lomalindahealth: RT @DanielleLongley: Great new #advertising campaign launching for Loma Linda University Health on wellness #hcms13

SeanTraceyTweet

SeanTraceyTweet: Thanks @JudyNeiman for the RT! Hope you’re enjoying #HCMS13 as much as we’ve been. Great summit, great people, great venue.

SeanTraceyTweet

SeanTraceyTweet: Thanks for connecting here @dandunlop! Hope you’re enjoying #HCMS13

JudyNeiman

JudyNeiman: RT @SeanTraceyTweet: Amazing things happening at #HCMS13 right NOW in Scottsdale. Thanks to @HCStrategists.

HCStrategists

HCStrategists: Fantastic 2nd day of #hcms13! Looking forward to more great sessions this afternoon. #hcmktg #hcsm

bprim

bprim: Good to meet IRL the mind behind the handle for @CowsInTrees #hcms13

jenningshealth

jenningshealth: RT @jimrattray: @dandunlop @chrisboyer Watch out! Dan is in the house! #hcms13

dandunlop

dandunlop: RT @ericksonalana: Refreshing to hear themes about promoting health rather than fighting disease at ‘making wellness a strategic imperative…

dandunlop

dandunlop: RT @SeanTraceyTweet: Amazing things happening at #HCMS13 right NOW in Scottsdale. Thanks to @HCStrategists.

HSchoegler

HSchoegler: @ericksonalana Agree! Our group at #TEDMED #GreatChallenges turned ‘making prevention popular’ to “Making Health Contagious.” #hcms13

jenningshealth

jenningshealth: We don’t have a booth. We’ve got @dandunlop. If you see him (look for the mustache), say hello. And check out his pres Tuesday. #hcms13

WriterGirlAssoc

WriterGirlAssoc: RT @ThinkOBA: John McKeever of Gelb notes, “a perfect hospital experience in the mind of a consumer is no experience at all.” #HCMS13

ericksonalana

ericksonalana: Refreshing to hear themes about promoting health rather than fighting disease at ‘making wellness a strategic imperative’ session #hcms13

SeanTraceyTweet

SeanTraceyTweet: Amazing things happening at #HCMS13 right NOW in Scottsdale. Thanks to @HCStrategists.

dandunlop

dandunlop: Geisinger: technology was a big barrier for us (implementing an employee health and wellness program). #hcms13

InlandCellular

InlandCellular: RT @sherileec: RT @CoffeyComm: Good morning! Stop by for a friendly hello in the exhibit hall. #hcms13 http://t.co/AMKmeI2LGr

jenningshealth

jenningshealth: RT @dandunlop: I was hoping to hear more about the use of online communities to address wellness and prevention – as well as population hea…

sherileec

sherileec: RT @CoffeyComm: Good morning! Stop by for a friendly hello in the exhibit hall. #hcms13 http://t.co/AMKmeI2LGr

jenningshealth

jenningshealth: RT @dandunlop: Excellent panel speaking to our need to make wellness a strategic imperative. I want more. This is just the tip of the icebe…

dandunlop

dandunlop: RT @DanielleLongley: Great new #advertising campaign launching for Loma Linda University Health on wellness #hcms13

blankecheck

blankecheck: RT @dandunlop: I was hoping to hear more about the use of online communities to address wellness and prevention – as well as population hea…

DanielleLongley

DanielleLongley: Great new #advertising campaign launching for Loma Linda University Health on wellness #hcms13

dandunlop

dandunlop: I was hoping to hear more about the use of online communities to address wellness and prevention – as well as population health. #hcms13

dandunlop

dandunlop: Excellent panel speaking to our need to make wellness a strategic imperative. I want more. This is just the tip of the iceberg #hcms13

CowsInTrees

CowsInTrees: Focus groups are qualitative not quantitative. Use digital to broach the quantitative & avoid misallocated resources @deanclinic #hcms13

SeanTraceyTweet

SeanTraceyTweet: RT @SeanTracey: #hcms13: which comes 1st? Branding or Strategic Planning? C at 2pm 2day “Uniting Multiple Physician Practices….” session,…

SeanTraceyTweet

SeanTraceyTweet: RT @dandunlop: Ran into @jimrattray moments ago. That’s what I love abt #hcms13 – gr8 healthcare marketers around every corner. http://t.…

goStrata

goStrata: Beautiful day, great conversations about new ideas and trends in #hcmktg strategies at #HCMS13 in Scottsdale http://t.co/a7Vv54cAyJ

SeanTraceyTweet

SeanTraceyTweet: RT @EdBennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

gczark

gczark: Preview of Loma Linda’s new nat’l multimedia “Live It” campaign. Real people living #wellness brand. #hcms13 http://t.co/PaGeKZJSIh

CowsInTrees

CowsInTrees: Consumer panel at @deanclinic incentivizes with relevant gift cards, iPads, modeling a retail approach. #hcms13

dandunlop

dandunlop: RT @healthhashtags: Top Influencers of #hcms13: @shelholtz @edbennett @chrisboyer @tgoetz @seattlemamadoc @scottl64 Real-time Analytics: ht…

jenningshealth

jenningshealth: RT @dandunlop: Great story from Loma Linda Health. They are putting their commitment to wellness center stage. #hcms13 Launching a new bra…

dandunlop

dandunlop: RT @HSchoegler: The crowd at #hcms13 getting sneak peek of how Loma Linda revealing brand to coworkers, physicians, and the community.

JudyNeiman

JudyNeiman: RT @najohnston: #hartfordhospital is living up to its positioning of “Beyond Advanced” with its awesome, super advanced ad messages and ima…

JudyNeiman

JudyNeiman: RT @KariShimmel: Interesting use of EPIC myhealth product by Geisinger – reward and recognize to motivate – over 14k people participated! #…

dandunlop

dandunlop: Great story from Loma Linda Health. They are putting their commitment to wellness center stage. #hcms13 Launching a new brand as we speak

HSchoegler

HSchoegler: The crowd at #hcms13 getting sneak peek of how Loma Linda revealing brand to coworkers, physicians, and the community.

JudyNeiman

JudyNeiman: RT @Adverstine: Cara Zorzi of MD Anderson highlights how matching the experience to the brand encourages patient engagement. #HCMS13 #exper

WriterGirlAssoc

WriterGirlAssoc: RT @najohnston: #hartfordhospital is living up to its positioning of “Beyond Advanced” with its awesome, super advanced ad messages and ima…

CowsInTrees

CowsInTrees: RT @najohnston: #hartfordhospital is living up to its positioning of “Beyond Advanced” with its awesome, super advanced ad messages and ima…

najohnston

najohnston: #hartfordhospital is living up to its positioning of “Beyond Advanced” with its awesome, super advanced ad messages and images #hcms13

KariShimmel

KariShimmel: Interesting study on lifestyle research that demonstrates the power of purpose driven choices from LomaLinda #hcms13

bprim

bprim: Lead the VOC charge! #hcms13

pyakubik

pyakubik: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

pyakubik

pyakubik: RT @ThinkOBA: John McKeever of Gelb notes, “a perfect hospital experience in the mind of a consumer is no experience at all.” #HCMS13

pyakubik

pyakubik: #hcms13 you must differentiate your brand in a competitive market. I love how Hartford Hospital is doing this in conn.

HSchoegler

HSchoegler: Interesting to learn about the “wholeness lifestyle” foundation of Loma Linda from Tony Yang. #hcms13

pyakubik

pyakubik: RT @kassipr: Nike sells you on the Idea of hitting your goals not the products #hcms13 @tgoetz

dandunlop

dandunlop: RT @lippincottbrand: Huge theme during the #hcms13 is the power of storytelling within the #healthcare industry #LippincottBrand

dandunlop

dandunlop: RT @Adverstine: Cara Zorzi of MD Anderson highlights how matching the experience to the brand encourages patient engagement. #HCMS13 #exper

JudyNeiman

JudyNeiman: RT @chrisboyer: I’ll be sharing tips you can use today to measure financial ROI from social media at 3:45 today. Also, playing my ukulele -…

ThinkOBA

ThinkOBA: RT @Adverstine: Cara Zorzi of MD Anderson highlights how matching the experience to the brand encourages patient engagement. #HCMS13 #exper

Adverstine

Adverstine: RT @ThinkOBA: John McKeever of Gelb notes, “a perfect hospital experience in the mind of a consumer is no experience at all.” #HCMS13

CowsInTrees

CowsInTrees: Build recommendation-worthy experiences, connect specialists to primary care providers, activate digital channels. Via @deanclinic #hcms13

CoffeyComm

CoffeyComm: John McKeever, Executive Vice President, @GelbConsulting, an Endeavor Management Company, speaking now! #HCMS13

CowsInTrees

CowsInTrees: 77% of patients said PCP reputation was most important factor in choosing. 52% said referrals most important influence. @deanclinic #hcms13

ThinkOBA

ThinkOBA: John McKeever of Gelb notes, “a perfect hospital experience in the mind of a consumer is no experience at all.” #HCMS13

gczark

gczark: RT @lippincottbrand: Huge theme during the #hcms13 is the power of storytelling within the #healthcare industry #LippincottBrand

lippincottbrand

lippincottbrand: Huge theme during the #hcms13 is the power of storytelling within the #healthcare industry #LippincottBrand

Adverstine

Adverstine: Cara Zorzi of MD Anderson highlights how matching the experience to the brand encourages patient engagement. #HCMS13 #experiencemapping

jenningshealth

jenningshealth: RT @dandunlop: Attending Danny Fell’s session on Making Wellness a Strategic Imperative. Right on. #hcms13

lippincottbrand

lippincottbrand: #hcms13 We will be live tweeting from The Healthcare Marketing Summit. Follow @LippincottBrand for insights… fb.me/1G9aAnKol

jenningshealth

jenningshealth: RT @dandunlop: They keep bringing in more chairs for the crowd attending the Wellness Session at #hcms13 Love it! This is the right focus.

ProphetBrand

ProphetBrand: RT @iamhealthcare: @ProphetBrand will be speaking with @IUHealthCenter at #hcms13 today on patient experience & how to IMPROVE pt sat scores

jimrattray

jimrattray: RT @dandunlop: They keep bringing in more chairs for the crowd attending the Wellness Session at #hcms13 Love it! This is the right focus.

CoffeyComm

CoffeyComm: RT @HCStrategists: John McKeever @GelbConsulting previews his session with Cara Zorzi @MDAndersonNews at #HCMS13. Watch: http://t.co/miBhhE…

CowsInTrees

CowsInTrees: Via @deanclinic on success & composition of online panel: 2000 members, 85% women, >50% response rate. Soon leveraging internally. #hcms13

jimrattray

jimrattray: RT @dandunlop: Ran into @jimrattray moments ago. That’s what I love abt #hcms13 – gr8 healthcare marketers around every corner. http://t.…

jenningshealth

jenningshealth: RT @WriterGirlAssoc: Finally met @dandunlop at #hcms13. He is speaking tomorrow about video content! Don’t miss it.

dandunlop

dandunlop: @WriterGirlAssoc great to meet you Colleen! Hope we can catch up later. #hcms13

CoffeyComm

CoffeyComm: Introducing: Cara Zorzi, Associate, Director, Marketing, @MDAndersonNews Cancer Center of Houston, speaking now! #HCMS13

bprim

bprim: RT @CowsInTrees: Consumer engagement cardinal rule: Close the loop. Follow back up with patients and consumer feedback. Via @deanclinic #h

CowsInTrees

CowsInTrees: Consumer engagement cardinal rule: Close the loop. Follow back up with patients and consumer feedback. Via @deanclinic #hcms13

WriterGirlAssoc

WriterGirlAssoc: Finally met @dandunlop at #hcms13. He is speaking tomorrow about video content! Don’t miss it.

bprim

bprim: RT @JDMathis: Taking ‘we think’ and getting to ‘we know’… The importance of data, Mark Rothwell, @deanclinic #hcms13

dandunlop

dandunlop: RT @KariShimmel: Interesting use of EPIC myhealth product by Geisinger – reward and recognize to motivate – over 14k people participated! #…

dandunlop

dandunlop: Ran into @jimrattray moments ago. That’s what I love abt #hcms13 – gr8 healthcare marketers around every corner. ow.ly/i/23dIv

LauraCreekmore

LauraCreekmore: Opportunity to improve, eh? @LegacyWayne: The last touchpoint most of us have with our patients is the bill. Ouch. #hcms13

HSchoegler

HSchoegler: RT @KariShimmel: Interesting use of EPIC myhealth product by Geisinger – reward and recognize to motivate – over 14k people participated! #…

LegacyWayne

LegacyWayne: The last touchpoint most of us have with our patients is the bill. Ouch. #hcms13

KariShimmel

KariShimmel: Interesting use of EPIC myhealth product by Geisinger – reward and recognize to motivate – over 14k people participated! #hcms13

JDMathis

JDMathis: Taking ‘we think’ and getting to ‘we know’… The importance of data, Mark Rothwell, @deanclinic #hcms13

momofeli

momofeli: RT @gczark: .@ClevelandClinic‘s now famous empathy video gets round of applause at #hcms13. Well-deserved. An amazing hospital video.

aaronhughling

aaronhughling: RT @edbennett: #hcms13 At Google mobile session. 20% Y over Y growth in health related search. Most growth from mobile

bprim

bprim: RT @CowsInTrees: Since 2006 high value brands out performed S&P by 103%. Millard Brown research via @deanclinic. #hcms13

yayayarndiva

yayayarndiva: RT @DoctorNatasha: We should be providing them good places to look. MT @jdmathis: Google: 16% of mobile users search while waiting in doc’s…

JDMathis

JDMathis: RT @CowsInTrees: Since 2006 high value brands out performed S&P by 103%. Millard Brown research via @deanclinic. #hcms13

RH_Charlotte

RH_Charlotte: RT @KariShimmel: 59% of mobile searchers will abandon your site if isn’t mobile optimized. #hcms13 – google

HSchoegler

HSchoegler: RT @dandunlop: They keep bringing in more chairs for the crowd attending the Wellness Session at #hcms13 Love it! This is the right focus.

jenningshealth

jenningshealth: RT @chrisboyer: I’ll be sharing tips you can use today to measure financial ROI from social media at 3:45 today. Also, playing my ukulele -…

CarolinaFan1982

CarolinaFan1982: RT @EdBennett: #hcms13 Google. 7 Billion health searches last year.

dandunlop

dandunlop: RT @chrisboyer: I’ll be sharing tips you can use today to measure financial ROI from social media at 3:45 today. Also, playing my ukulele -…

benatgeo

benatgeo: @HSchoegler there have been some experiments for pubhealth @google like google.org/flutrends/us/#… #hcms13

CowsInTrees

CowsInTrees: Since 2006 high value brands out performed S&P by 103%. Millard Brown research via @deanclinic. #hcms13

dandunlop

dandunlop: They keep bringing in more chairs for the crowd attending the Wellness Session at #hcms13 Love it! This is the right focus.

jimrattray

jimrattray: Marketing performance transformation #hcms13 http://t.co/QHu1Xk05ju

JDMathis

JDMathis: @DanielleLongley Thank you! Great info here at #hcms13

dandunlop

dandunlop: Packed house, standing room only for the Wellness Session. Tells me that people know that this is the future. #hcms13

dandunlop

dandunlop: Attending Danny Fell’s session on Making Wellness a Strategic Imperative. Right on. #hcms13

HSchoegler

HSchoegler: Next up: Making Wellness a Strategic Imperative. #hcms13 (Sorry I couldn’t find panel twitter handles!)

CoffeyComm

CoffeyComm: Come hear advice & best practices from a recent national study for cultivating a culture of caring. #HCMS13

christinanbc

christinanbc: RT @chrisboyer: We need to move to a “common currency” – to assure meaningful comparisons and standardized metrics among all of us. #hcms13

brantley_d

brantley_d: RT @EdBennett: #hcms13 At Google mobile session. 20% Y over Y growth in health related search. Most growth from mobile

geonetric

geonetric: RT @benatgeo: Discussion- do health consumers expect everything on mobile? Yes. Join me for the data at 2:00 #hcms13

dkardys

dkardys: RT @LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

chrisboyer

chrisboyer: I’ll be sharing tips you can use today to measure financial ROI from social media at 3:45 today. Also, playing my ukulele – come see #hcms13

CowsInTrees

CowsInTrees: Other perspectives in the room: “@LauraCreekmore: Disagree w/Google. Think patients often DO expect all info available on mobile…. #hcms13

chrisboyer

chrisboyer: RT @benatgeo: Discussion- do health consumers expect everything on mobile? Yes. Join me for the data at 2:00 #hcms13

chrisboyer

chrisboyer: RT @jimrattray: Marketing performance transformation #hcms13 http://t.co/1KW4SQyjFc

jimrattray

jimrattray: Marketing performance transformation #hcms13 http://t.co/1KW4SQyjFc

ryweck

ryweck: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

benatgeo

benatgeo: Discussion- do health consumers expect everything on mobile? Yes. Join me for the data at 2:00 #hcms13

jimrattray

jimrattray: RT @chrisboyer: We need to move to a “common currency” – to assure meaningful comparisons and standardized metrics among all of us. #hcms13

HSchoegler

HSchoegler: “Consider using Google Trends for public health info and implications.” B Cusack @google responding to Q&A. #hcms13

CowsInTrees

CowsInTrees: No patient expects brands will provide everything they need to know on a mobile phone Via Google #multiscreenworld #sequentialusage #hcms13

chrisboyer

chrisboyer: @benatgeo @lauracreekmore Patients use Google for directions to EDs, etc. When Google Places listing is incorrect, there’s danger. #hcms13

gczark

gczark: .@ClevelandClinic‘s now famous empathy video gets round of applause at #hcms13. Well-deserved. An amazing hospital video.

LauraCreekmore

LauraCreekmore: I disagree w/ Brian Cusack/Google. I think patients often DO expect all info available on mobile…. #hcms13

Siteimprove

Siteimprove: We notice you don’t have a portable wireless stereo system. You should probably come to our booth and fix that. #hcms13

JDMathis

JDMathis: RT @chrisboyer: We need to move to a “common currency” – to assure meaningful comparisons and standardized metrics among all of us. #hcms13

SeanTracey

SeanTracey: #hcms13: which comes 1st? Branding or Strategic Planning? C at 2pm 2day “Uniting Multiple Physician Practices….” session, Kierland 4A.

SeanTraceyTweet

SeanTraceyTweet: #hcms13: which comes 1st? Branding or Strategic Planning? C at 2pm 2day “Uniting Multiple Physician Practices….” session, Kierland 4A.

chrisboyer

chrisboyer: We need to move to a “common currency” – to assure meaningful comparisons and standardized metrics among all of us. #hcms13

gczark

gczark: RT @jimrattray: Digital and social can help moderate peaks and valleys in a marketing campaign #hcms13

kassipr

kassipr: RT @chrisboyer: Part of the transformation is moving marketing’s role higher up in the development of the organizational strategy. #hcms13

kassipr

kassipr: RT @HCStrategists: RT @edbennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

kassipr

kassipr: RT @HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women are driving healthcare decisions. #hcms13

HSchoegler

HSchoegler: RT @benatgeo: Google thinks that issues with their directory is a “significant technical challenge” rather than letting orgs manage their i…

bprim

bprim: @benatgeo Wrong place and method for bitching. #hcms13

benatgeo

benatgeo: Google thinks that issues with their directory is a “significant technical challenge” rather than letting orgs manage their info #hcms13

WriterGirlAssoc

WriterGirlAssoc: Moments that matter. Mobile content should provide a seamless brand experience across multiple devices. #hcms13

chrisboyer

chrisboyer: @benatgeo Let me know how that grilling goes. It’s a big issue! #hcms13

benatgeo

benatgeo: Google’s Brian Cusack getting grilled in the QA on the huge problems we’re having with Google Places #hcms13

RobinEDH

RobinEDH: RT @chrisboyer: Digital is highly efficient and more cost effective than traditional #hcms13 (is this where I insert the term “No duh”?)

chrisboyer

chrisboyer: RT @jimrattray: Penn Medicine offering same day appointments online … allows them to dial up or down depending on availability and capaci…

jimrattray

jimrattray: Penn Medicine offering same day appointments online … allows them to dial up or down depending on availability and capacity #hcms13

chrisboyer

chrisboyer: Marketing is about lead/demand generation, but we need to do more – we can influence operations. #hcms13

bprim

bprim: RT @JDMathis: Mobile is about immediate access anywhere. Be present in the moments that matter #hcms13

benatgeo

benatgeo: RT @jimrattray: When we stop marketing, people stop calling #hcms13

HSchoegler

HSchoegler: RT @KariShimmel: 59% of mobile searchers will abandon your site if isn’t mobile optimized. #hcms13 – google

CowsInTrees

CowsInTrees: RT @KariShimmel: 59% of mobile searchers will abandon your site if isn’t mobile optimized. #hcms13 – google

JDMathis

JDMathis: Mobile is about immediate access anywhere. Be present in the moments that matter #hcms13

benatgeo

benatgeo: Focus on moments that matter – provide health consumers with the information that they need to make good choices #hcms13

CowsInTrees

CowsInTrees: Move from point of care to care everywhere. #mobilemoments #liquidcontent via Google #hcms13

JDMathis

JDMathis: RT @KariShimmel: 59% of mobile searchers will abandon your site if isn’t mobile optimized. #hcms13 – google

deanberg

deanberg: create “liquid content” – seamless brand experience across devices Brian Cusack #hcms13

KariShimmel

KariShimmel: Take a look at retail best practices for a healthcare mobile site. It is time to be ready for our Mo-Moment #hcms13

JoelCessna

JoelCessna: RT @jimrattray: When we stop marketing, people stop calling #hcms13

jimrattray

jimrattray: When we stop marketing, people stop calling #hcms13

angelacolter

angelacolter: RT @LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

CowsInTrees

CowsInTrees: Focus on utility, not treatment for mobile optimized sites. Via Google #hcms13

BrandkarmaVoice

BrandkarmaVoice: RT @CowsInTrees: YouTube is the #3 destination for online health information. #VideoIsKing via Google #hcms13

KariShimmel

KariShimmel: 59% of mobile searchers will abandon your site if isn’t mobile optimized. #hcms13 – google

JDMathis

JDMathis: Apps vs. Mobile Web: Use apps for intensive users. Make sure it enhances or improves the patient experience #hcms13

CowsInTrees

CowsInTrees: At minimum, provide direct link from search to call. Strive for custom value-add experience like ER times, location, reassurance #hcms13

JoelCessna

JoelCessna: RT @gczark: Patients want care & communication. Simple yet crucial. #hcms13

EinsteinMed

EinsteinMed: RT @ryweck: RT @EdBennett: #hcms13 Google. 77% of physicians do searches between patient appointments

benatgeo

benatgeo: Brian Cusack talking about when mobile apps are and aren’t appropriate #hcms13 http://t.co/IKbQxI6Cki

berndtgroup

berndtgroup: RT @CowsInTrees: YouTube is the #3 destination for online health information. #VideoIsKing via Google #hcms13

ryweck

ryweck: RT @EdBennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

ryweck

ryweck: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

ryweck

ryweck: RT @EdBennett: #hcms13 Google. 7 Billion health searches last year.

ryweck

ryweck: RT @EdBennett: #hcms13 Google. 77% of physicians do searches between patient appointments

LauraCreekmore

LauraCreekmore: RT @JDMathis: 87% of healthcare providers are using mobile devices in their practices… one third using devices for video #hcms13

jimrattray

jimrattray: RT @chrisboyer: The media mix is the magic with overall success (i.e. ROI) of a marketing campaign. #hcms13

gczark

gczark: Patients want care & communication. Simple yet crucial. #hcms13

JDMathis

JDMathis: Google: YouTube is the third most popular destination for online health searches #hcms13

HSchoegler

HSchoegler: “YouTube is the #3 source for consumers to get health related info.” B Cusack @google #hcms13

chrisboyer

chrisboyer: RT @CowsInTrees: YouTube is the #3 destination for online health information. #VideoIsKing via Google #hcms13

CowsInTrees

CowsInTrees: YouTube is the #3 destination for online health information. #VideoIsKing via Google #hcms13

chrisboyer

chrisboyer: The media mix is the magic with overall success (i.e. ROI) of a marketing campaign. #hcms13

jimrattray

jimrattray: RT @EdBennett: #hcms13 Google. 7 Billion health searches last year.

benatgeo

benatgeo: Lots of interest in mobile at #hcms13 – head back to Track 5 after lunch to learn how to adapt your website for this important audience!

deanberg

deanberg: YouTube is #3 destination for healthcare info Brian Cusack #hcms13

jimvoorhies

jimvoorhies: WOW! RT @LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

chrisboyer

chrisboyer: RT @jimrattray: Digital and social can help moderate peaks and valleys in a marketing campaign #hcms13

jimrattray

jimrattray: Digital and social can help moderate peaks and valleys in a marketing campaign #hcms13

JDMathis

JDMathis: 87% of healthcare providers are using mobile devices in their practices… one third using devices for video #hcms13

CowsInTrees

CowsInTrees: Via Google 87% of health care professionals are using mobile devices practices. 1/3 are watching videos. #mobilemoments #statfever #hcms13

HSchoegler

HSchoegler: 1/3of healthcare professionals (incl. physicians) are using mobile devices to view videos. B Cusack @google #hcms13

camimor

camimor: RT @EdBennett: #hcms13 Google. 7 Billion health searches last year.

bprim

bprim: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

chrisboyer

chrisboyer: Even more: call center appointment requests yielded 37% increase YOY, 66% conversion to appointments #hcms13

chrisboyer

chrisboyer: Using a targeted digital marketing campaign for IVF, the digital response yielded a 38% conversion rate (respondents to patients). #hcms13

kevinstejskal

kevinstejskal: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

JDMathis

JDMathis: RT @deanberg: 56% of boomers show high willingness to use in-house monitoring devices Brian Cusack #hcms13

beapen

beapen: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

beapen

beapen: RT @HSchoegler: Statistics on heath search and moblie use from B Cusack @google [pic] ow.ly/i/23aUz #hcms13

beapen

beapen: RT @EdBennett: #hcms13 Google – 16% do the search from the doctors office.

DanielleLongley

DanielleLongley: @benatgeo thanks for the follow. Great tweets! #hcms13

deanberg

deanberg: 56% of boomers show high willingness to use in-house monitoring devices Brian Cusack #hcms13

DanielleLongley

DanielleLongley: Mobile queries to exceed desktop as early as this June, #getready. Great session with #Google‘s Brian Cusack #hcms13

GusVenditto

GusVenditto: From Google at #hcms13 77 pct of physicians search online between patient visits

drmahirturan

drmahirturan: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

benatgeo

benatgeo: RT @deanberg: 77% of physicians are searching between consults Brian Cusack #hcms13

KABarry

KABarry: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

bluestarlounge

bluestarlounge: Wow. RT @EdBennett: #hcms13 Google. 7 Billion health searches last year.

HSchoegler

HSchoegler: Even more statistics about physician and consumer mobile use via B Cusack @google [pic] ow.ly/i/23bcG #hcms13

EdBennett

EdBennett: #hcms13 Google. 77% of physicians do searches between patient appointments

iAMhealthcare

iAMhealthcare: #hcms13 41% of hospital choice is driven by PT experience… Surprised it’s not higher

KariShimmel

KariShimmel: 77% of physicians are searching between patient consults. This is an opportunity to build relationships! #hcms13 – google

LauraCreekmore

LauraCreekmore: Whoa. Per Google’s Brian Cusack: 77% of physicians are searching online between patient consults. #hcms13

DanielleLongley

DanielleLongley: RT @JDMathis: The real Chief Medical Officer… The woman in a household making healthcare decisions #hcms13

CowsInTrees

CowsInTrees: Stat fever: 77% of physicians search between patient consults! #hcms13

imagesbyashleym

imagesbyashleym: 16 percent of individuals conduct a mobile search while in their doctors office #hcms13

deanberg

deanberg: 77% of physicians are searching between consults Brian Cusack #hcms13

benatgeo

benatgeo: RT @bprim: MT @KariShimmel: “@HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women driving healthcare decisi…

dandunlop

dandunlop: RT @jimrattray: @dandunlop @chrisboyer Watch out! Dan is in the house! #hcms13

chrisboyer

chrisboyer: Reports should cover interactive metrics, acquisition metrics and clinical attribution #hcms13

JenKeeton

JenKeeton: RT @DoctorNatasha: We should be providing them good places to look. MT @jdmathis: Google: 16% of mobile users search while waiting in doc’s…

JDMathis

JDMathis: @DoctorNatasha Couldn’t agree more. And finding out what/why they’re searching. An opportunity for improving care? #hcms13

bprim

bprim: MT @KariShimmel: “@HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women driving healthcare decisions. #hcms13

benatgeo

benatgeo: @Greystone‘s Chris Catallo stepping in for some emergency tech support #hcms13 🙂 http://t.co/66DTBDZH8K

LauraCreekmore

LauraCreekmore: RT @benatgeo: #mhealth folks should be watching #hcms13 for good tweets from session w/ Google’s Brian Cusack

jimrattray

jimrattray: RT @HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women are driving healthcare decisions. #hcms13

CowsInTrees

CowsInTrees: RT @benatgeo: #mhealth folks should be watching #hcms13 for good tweets from session w/ Google’s Brian Cusack

chrisboyer

chrisboyer: MRM: “marketing resource management” use tools for project management, expense tracking, hardwired processes & integration with CRM. #hcms13

KariShimmel

KariShimmel: “@HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women are driving healthcare decisions. #hcms13” -google

gczark

gczark: “Can’t have a great caregiving org if you don’t care for each other,” Paul Matsen (@ClevelandClinic CMO) #EmployeeEngagement #hcms13

benatgeo

benatgeo: #mhealth folks should be watching #hcms13 for good tweets from session w/ Google’s Brian Cusack

KissesandNoise

KissesandNoise: RT @EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

JDMathis

JDMathis: The real Chief Medical Officer… The woman in a household making healthcare decisions #hcms13

LauraCreekmore

LauraCreekmore: RT @DoctorNatasha: We should be providing them good places to look. MT @jdmathis: Google: 16% of mobile users search while waiting in doc’s…

HSchoegler

HSchoegler: Great definition of CMO: Chief Medical Officer = mom in the home. Women are driving healthcare decisions. #hcms13

kassipr

kassipr: @HSchoegler tracking is key. Maybe that is the challenge with some organizations #hcms13

DoctorNatasha

DoctorNatasha: We should be providing them good places to look. MT @jdmathis: Google: 16% of mobile users search while waiting in doc’s office. #hcms13

CowsInTrees

CowsInTrees: More stats: 44% of US women have a smart phone and 33% access health info by phone. #chiefhouseholdofficer #hcms13

LegacyWayne

LegacyWayne: @kassipr Of course. I meant figuring it out in advance. Small boards for services near hospitals work, high-level brand boards work. hcms13

KariShimmel

KariShimmel: Over 7B health searches in 2012… this year it has increased by over 75% – what an opportunity to answer these inquiries – google #hcms13

benatgeo

benatgeo: RT @chrisboyer: Digital is highly efficient and more cost effective than traditional #hcms13 (is this where I insert the term “No duh”?)

pmitrano

pmitrano: RT @JDMathis: Google has found that a typical patient has 15 different touch points with a provider (both online and off) before care #hcms

jimrattray

jimrattray: RT @benatgeo: 16% of health consumers conduct health searches on mobile while at the doctor’s office #hcms13

chrisboyer

chrisboyer: Digital is highly efficient and more cost effective than traditional #hcms13 (is this where I insert the term “No duh”?)

HSchoegler

HSchoegler: @kassipr I don’t think it’s fear. It’s bad use, unmeasurable billboards that can’t prove ROI the speakers are referring to. #hcms13

LauraCreekmore

LauraCreekmore: Really critical info: 16% of online health searchers are searching while actually in doctor’s office. fr Brian Cusack/Google #hcms13

EdBennett

EdBennett: #hcms13 Google. 7 Billion health searches last year.

CowsInTrees

CowsInTrees: 77% health seekers begin w/search, 52% smart phone owners use phone, 44% mobile users schedule apps, 16% search in MDs office #hcms13

chrisboyer

chrisboyer: RT @EdBennett: #hcms13 Google – 16% do the search from the doctors office.

EdBennett

EdBennett: #hcms13 Google – 16% do the search from the doctors office.

JDMathis

JDMathis: Google: 16% of mobile users conduct searches while waiting in a doctor’s office #hcms13

benatgeo

benatgeo: RT @HSchoegler: Statistics on heath search and moblie use from B Cusack @google [pic] ow.ly/i/23aUz #hcms13

S2NHealth

S2NHealth: RT @benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

benatgeo

benatgeo: 16% of health consumers conduct health searches on mobile while at the doctor’s office #hcms13

HSchoegler

HSchoegler: Statistics on heath search and moblie use from B Cusack @google [pic] ow.ly/i/23aUz #hcms13

EdBennett

EdBennett: #hcms13 Google – 77% of online health seekers begin with search.

deanberg

deanberg: 77% of health seekers begin with search Brian Cusack #hcms13

benatgeo

benatgeo: When posed with a health question, 77% of people start with a search, not a hospital, hospital site, trip to the doc #hcms13

Adverstine

Adverstine: Janet Bor notes, “building trusting relationships from afar,” is key to helping rural health centers from corporate. #HCMS13

kassipr

kassipr: @HSchoegler right but you have to be willing to take a chance and try new things. Fear can’t be part of your strategy. #hcms13

amandatodo

amandatodo: RT @gczark: “You shouldn’t have a Facebook or Twitter strategy. You should have a content strategy.” @shelholtz #hcms13 #hcsm

pyakubik

pyakubik: RT @chrisboyer: Part of the transformation is moving marketing’s role higher up in the development of the organizational strategy. #hcms13

WriterGirlAssoc

WriterGirlAssoc: How are you delivering content so you don’t lose patients as they move from device to device? #multiscreenworld #hcms13 #writergirl

lauradesmeth

lauradesmeth: RT @EdBennett: #hcms13 At Google mobile session. 20% Y over Y growth in health related search. Most growth from mobile

chrisboyer

chrisboyer: An integrated marketing technology platform includes CRM/PRM, integrated databases and tracking.reporting #hcms13

HCStrategists

HCStrategists: RT @edbennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

reemnouh

reemnouh: RT @EdBennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

wwchd

wwchd: RT @MischiefByLoki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

gczark

gczark: Role of leadership in the patient experience at the Cleveland Clinic. #hcms13 http://t.co/9qQGkNT3vg

LauraCreekmore

LauraCreekmore: Brian Cusack fr Google #hcms13 – Digital/physical lives are merging. We are moving fr care in dr office to care anywhere via mobile.

SeanTracey

SeanTracey: #hcms13: Come C how the ad agency was thrown 2 the wolves (the physicians) at 2pm. Session “Uniting Multiple Physician Practice Groups…”

SeanTraceyTweet

SeanTraceyTweet: #hcms13: Come C how the ad agency was thrown 2 the wolves (the physicians) at 2pm. Session “Uniting Multiple Physician Practice Groups…”

CowsInTrees

CowsInTrees: “Liquid Content” means content needs to move with patient seamlessly across all touch points. Digital and physical lives inseparable #hcms13

benatgeo

benatgeo: Brian Cusack bringing up concept of “Liquid content”-keeping people on the content path by providing info on all of their devices #hcms13

LegacyWayne

LegacyWayne: @kassipr We find that billboards work in some cases. Trick is figuring out which ones. #hcms13

HSchoegler

HSchoegler: B Cusack introducing “liquid content” concept. How do you build content that keeps the user with you along their experience. #hcms13

jimrattray

jimrattray: RT @JDMathis: Liquid content = content that is specific to the device your audience is using #hcms13

otnotes

otnotes: RT @EdBennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

JDMathis

JDMathis: Liquid content = content that is specific to the device your audience is using #hcms13

iAMhealthcare

iAMhealthcare: Developing a patient experience requires org alignment. @ClevelandClinic created CXO & office of PT experience #hcms13

kassipr

kassipr: Why are so many people afraid of billboards? They work!!! Second speaker to say no billboards odd!!! #hcms13

JDMathis

JDMathis: Google has found that a typical patient has 15 different touch points with a provider (both online and off) before care #hcms13

gczark

gczark: Cleveland Clinic transformed patient experience by creating a Chief Experience Off (a physician) & Office of Patient Exp. #hcms13

tommartin3

tommartin3: RT @CowsInTrees: 90% of patients using mobile for health info use multiple devices same-day to reach an action/conversion. It starts with t…

pmitrano

pmitrano: RT @chrisboyer: Part of the transformation is moving marketing’s role higher up in the development of the organizational strategy. #hcms13

MassMediaCC

MassMediaCC: Big shout out to @pyakubik and @kassipr representing @MassMediaCC at the #HCMS13! [Photo] ow.ly/i/23aCW

bprim

bprim: MT @CowsInTrees: 90% of patients using mobile for health info use multiple devices same-day to reach an action/conversion.#hcms13

benatgeo

benatgeo: People searching for a health issue have about 15 touch points. Starts on the web. Multiple devices plus some in-person interaction #hcms13

LegacyWayne

LegacyWayne: RT @ericksonalana: “Imagine the marketing team as integrators between the clinical services and business admin at your organization” #hcms1

KariShimmel

KariShimmel: On average 15 different touch points happen between multiple devices in the patient’s decision journey – via google #hcms13

LauraCreekmore

LauraCreekmore: Brian Cusack talking sequential device usage on same task. But how much due to poor mobile site/app design? IMHO, LOTS. #hcms13

benatgeo

benatgeo: RT @CowsInTrees: 90% of patients using mobile for health info use multiple devices same-day to reach an action/conversion. It starts with t…

jimrattray

jimrattray: RT @chrisboyer: Marketing performance management = structure (people) + infrastructure (technology) + process/culture + reporting #hcms13

ericksonalana

ericksonalana: “Imagine the marketing team as integrators between the clinical services and business admin at your organization” #hcms13 #accountability

benatgeo

benatgeo: RT @jimrattray: Marketing’s role needs to be strategic + tactical #hcms13 http://t.co/m6wpDB3X29

russellfaust

russellfaust: RT @JDMathis: Of people currently using mobile devices, 90% are using more than one device #hcms13

CowsInTrees

CowsInTrees: 90% of patients using mobile for health info use multiple devices same-day to reach an action/conversion. It starts with the phone #hcms13

HSchoegler

HSchoegler: Patients are multi-screening and multi-tasking by sequential or simultaneous usage. – B Cusack of @google. #hcms13

gczark

gczark: Imperative to integrate technology & innovation with the patient experience. #hcms13

chrisboyer

chrisboyer: RT @jimrattray: Marketing’s role needs to be strategic + tactical #hcms13 http://t.co/m6wpDB3X29

jimrattray

jimrattray: Marketing’s role needs to be strategic + tactical #hcms13 http://t.co/m6wpDB3X29

JDMathis

JDMathis: Of people currently using mobile devices, 90% are using more than one device #hcms13

russellfaust

russellfaust: RT @WriterGirlAssoc: Mobile healthcare queries to exceed desktop as early as June 2013. “Striking and significant” says Brian Cusack from …

iAMhealthcare

iAMhealthcare: We are so obsessed with outcomes – but it’s more than outcomes – @ClevelandClinic says dont forget the human aspect #hcms13

russellfaust

russellfaust: RT @EdBennett: #hcms13 At Google mobile session. 20% Y over Y growth in health related search. Most growth from mobile

adamleedesign

adamleedesign: RT @chrisboyer: Marketing performance management = structure (people) + infrastructure (technology) + process/culture + reporting #hcms13

pmitrano

pmitrano: RT @benatgeo: Health searches on Google growing 20% y/y, mostly from mobile devices. June ’13 mobile predicted to surpass desktop #mhealth

russellfaust

russellfaust: RT @deanberg: health related searches: growing 20% year over year @brian_cusack #hcms13

CowsInTrees

CowsInTrees: Health is primary among mobile topics of engagement. Personal. Private. Accessible. #mobilemoments #hcms13

gczark

gczark: RT @chrisboyer: Marketing performance management = structure (people) + infrastructure (technology) + process/culture + reporting #hcms13

LegacyWayne

LegacyWayne: Today 2 pm in Kierland 1A we talk about applying marketing principles to behavior change. Helping patients engage in their health! #hcms13

chrisboyer

chrisboyer: Part of the transformation is moving marketing’s role higher up in the development of the organizational strategy. #hcms13

christinanbc

christinanbc: Marketing Performance Mgmt = structure (people)+infrastructure + process/culture + reporting = marketing accountability #hcms13

EdBennett

EdBennett: #hcms13 Google says tipping point will come in a month with over 50% of health searches coming from mobile

jimrattray

jimrattray: RT @deanberg: mobile health searches expected to surpass desktop this summer @brian_cusack #hcms13

kassipr

kassipr: RT @chrisboyer: Marketing performance management = structure (people) + infrastructure (technology) + process/culture + reporting #hcms13

kassipr

kassipr: Your messages takes approx 9-11 times before it sinks in #hcms13

chrisboyer

chrisboyer: Marketing performance management = structure (people) + infrastructure (technology) + process/culture + reporting #hcms13

JDMathis

JDMathis: RT @KariShimmel: mo (mobile) moment – mobile queries will surpass desktop queries for health information in June 2013… via google #hcms13

deanberg

deanberg: mobile health searches expected to surpass desktop this summer @brian_cusack #hcms13

iAMhealthcare

iAMhealthcare: @ProphetBrand will be speaking with @IUHealthCenter at #hcms13 today on patient experience & how to IMPROVE pt sat scores

SeanTracey

SeanTracey: @jimrattray : thanks Jim! my plane was late yesterday…otherwise I would’ve been a your presentation. #hcms13

SeanTraceyTweet

SeanTraceyTweet: @jimrattray : thanks Jim! my plane was late yesterday…otherwise I would’ve been a your presentation. #hcms13

CowsInTrees

CowsInTrees: Google health-related searches have grown 20% y/y. Now, almost 50% of inquiries are mobile #moblemoments #hcms13

bprim

bprim: Mobile queries around health related topics will surpass desktop this month! Bang! #hcms13

WriterGirlAssoc

WriterGirlAssoc: Mobile healthcare queries to exceed desktop as early as June 2013. “Striking and significant” says Brian Cusack from Google #hcms13

KariShimmel

KariShimmel: mo (mobile) moment – mobile queries will surpass desktop queries for health information in June 2013… via google #hcms13

kassipr

kassipr: RT @HSchoegler: Health related searches up +20% y/y via Google Data. Today, mobile/desktop use is =. Mobile expected to pass in June ’13. #…

chrisboyer

chrisboyer: @EdBennett Watching your tweets. I am in the marketing measurement session. #hcms13

CoffeyComm

CoffeyComm: Introducing: Paul G. Matsen, @pgmat Chief Marketing & Communications Officer @ClevelandClinic speaking now! #HCMS13

HSchoegler

HSchoegler: Health related searches up +20% y/y via Google Data. Today, mobile/desktop use is =. Mobile expected to pass in June ’13. #hcms13

kassipr

kassipr: Janet Bor of @BannerHealth sharing strategies from their village #hcms13

jimrattray

jimrattray: RT @chrisboyer: Imperatives for marketing redesign: highly competitive markets, new technologies, new delivery models, healthcare reform #h

LauraCreekmore

LauraCreekmore: Brian Cusack fr Google #hcms13: Mobile health search queries in US will exceed desktop health queries sometime in June 13.

EdBennett

EdBennett: #hcms13 At Google mobile session. 20% Y over Y growth in health related search. Most growth from mobile

JDMathis

JDMathis: Mobile is driving the growth in online health searches, @Google‘s Brian Cusack #hcms13

KariShimmel

KariShimmel: Health related searches has more than doubled year over year – mobile is driving this growth – 50/50 in search! via google #hcms13

chrisboyer

chrisboyer: Implications for the CMO: new marketing competencies, faster/better execution, implement new technology and accountability #hcms13

benatgeo

benatgeo: Health searches on Google growing 20% y/y, mostly from mobile devices. June ’13 mobile predicted to surpass desktop #mhealth #hcms13

LauraCreekmore

LauraCreekmore: Brian Cusack from Google #hcms13: 2 billion people in world connected to internet….5 billion to go; many of them will connect via mobile.

deanberg

deanberg: health related searches: growing 20% year over year @brian_cusack #hcms13

jimrattray

jimrattray: @dandunlop @chrisboyer Watch out! Dan is in the house! #hcms13

christinanbc

christinanbc: The art and science of marketing have changed #hcms13

chrisboyer

chrisboyer: Imperatives for marketing redesign: highly competitive markets, new technologies, new delivery models, healthcare reform #hcms13

CowsInTrees

CowsInTrees: RT @chrisboyer: “Marketing has constantly hidden behind a fog of measures that are based on tactical marketing, rather than solid metrics” …

deanberg

deanberg: 2 billion of 7 B people in world are connected to the internet @brian_cusack #hcms13

chrisboyer

chrisboyer: “Marketing has constantly hidden behind a fog of measures that are based on tactical marketing, rather than solid metrics” #hcms13

christinanbc

christinanbc: Next Session #hcms13 Accountability in Marketing: Developing a Culture of Measurement, Optimization, and Impact

JDMathis

JDMathis: RT @chrisboyer: Definition of “marketing accountability”: data that is shared and understood by the enterprise, based on KPIs and costs. #h

chrisboyer

chrisboyer: Just shared the elevator with this guy ( @dandunlop). Finally, #hcms13 can begin. http://t.co/tv9YEP6XXT

iAMhealthcare

iAMhealthcare: Learning from @ClevelandClinic at #Hcms13 – caregiver experience

chrisboyer

chrisboyer: Definition of “marketing accountability”: data that is shared and understood by the enterprise, based on KPIs and costs. #hcms13

CowsInTrees

CowsInTrees: Next up: “How to Win with Mobile” with Google’s Brian Cusack #hcms13

SeanTraceyTweet

SeanTraceyTweet: Sean is at HCMS13 Healthcare Marketing Summit in Scottsdale. Speaking at 2pm PST about Physician Practice BRANDING.

bprim

bprim: Same. RT @benatgeo: Hitting a session by Brian Cusack, industry director for health services #hcms13

chrisboyer

chrisboyer: Attending a session on measurement, optimization and impact at #hcms13. This is a very important topic.

benatgeo

benatgeo: Hitting a session by Brian Cusack, industry director for health services #hcms13

SeanTraceyTweet

SeanTraceyTweet: Sean is at #HCMS13 Healthcare Marketing Summit in Scottsdale. Speaking at 2pm PST about Physician Practice BRANDING.

gczark

gczark: Excited to hear from Cleveland Clinic’s CMO Paul Matsen. They’re doing amazing work in the space. #hcms13 http://t.co/Oswuja1d3g

CoffeyComm

CoffeyComm: Don’t miss this morning’s session on how marketing and communications enhance patient experience! #HCMS13

HSchoegler

HSchoegler: Next up: Insights that Matter in a Multi-Screen World by Brian Cusack of Google. #hcms13

dandunlop

dandunlop: Just shared the elevator with @chrisboyer. I thought this was a classy resort? They’ll let anyone in here. #hcms13 ow.ly/i/239H7

DanielleLongley

DanielleLongley: .@dandunlop thanks for the follow. Looking forward to your session tomorrow #hcms13

danfell

danfell: Looking forward to moderating the panel Making Wellness a Strategic Imperative at today’s #HCMS13 Conference in Scottsdale

CoffeyComm

CoffeyComm: Conference tiring you out? Need a little R&R? Treat yourself at Agave Spa right here at the resort. bit.ly/ZA8TRL #HCMS13

EHHospitals

EHHospitals: RT @RobinEDH: Help people find their health story in a positive way is the challenge and opportunity! Thomas goetz general session #hcms13

SeanTracey

SeanTracey: At #HCMS13 Healthcare Marketing Summit in Scottsdale. Speaking at 2pm PST about Physician Practice BRANDING.

SeanTraceyTweet

SeanTraceyTweet: At #HCMS13 Healthcare Marketing Summit in Scottsdale. Speaking at 2pm PST about Physician Practice BRANDING.

DanielleLongley

DanielleLongley: RT @jimrattray: When you give patients a goal they can attain & a process to help get them there, they have a story to tell @tgoetz #hc

CoffeyComm

CoffeyComm: Good morning! Stop by for a friendly hello in the exhibit hall. #hcms13 http://t.co/EgTBN2mWiL

bluestarlounge

bluestarlounge: Stop by booth 47 to learn how @FlierStyler can help your organization get rid clip art and stay on brand. #HCMS13 vine.co/v/b2bK5Q0E12U

dandunlop

dandunlop: RT @jimrattray: Darwin: The vigorous, the healthy and the happy survive and multiply @tgoetz #hcms13

dandunlop

dandunlop: RT @kassipr: Nike sells you on the Idea of hitting your goals not the products #hcms13 @tgoetz

muumba

muumba: RT @danfell: Great talk by @tgoetz on behavioral marketing and storytelling for health and wellness #hcms13

BriReagan

BriReagan: RT @BlueStar_Design: Stop by our @FlierStyler booth 47 to learn how we can help you get rid of clip art and stay on brand. #HCMS13 https://…

danfell

danfell: Great talk by @tgoetz on behavioral marketing and storytelling for health and wellness #hcms13

BlueStar_Design

BlueStar_Design: Stop by our @FlierStyler booth 47 to learn how we can help you get rid of clip art and stay on brand. #HCMS13 vine.co/v/b2bK5Q0E12U

kassipr

kassipr: Nike sells you on the Idea of hitting your goals not the products #hcms13 @tgoetz

kevinstejskal

kevinstejskal: RT @bprim: A high sense of purpose is good for you…literally. #hcms13

CowsInTrees

CowsInTrees: Great session with @tgoetz at #hcms13! Now off to our booth (#58) to raffle off an iPad!

pyakubik

pyakubik: RT @HCStrategists: RT @edbennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

kassipr

kassipr: RT @RobinEDH: Help people find their health story in a positive way is the challenge and opportunity! Thomas goetz general session #hcms13

kassipr

kassipr: RT @CowsInTrees: Helping people find their story, connect it to health goals is our aspiration, obligation, path for success as marketers @…

LauraCreekmore

LauraCreekmore: My rough notes on @tgoetz at #hcms13 – Storytelling is critical in health care: creekcontent.com/2013/05/thomas…

benatgeo

benatgeo: RT @WriterGirlAssoc: “The vigorous, healthy and happy survive and thrive.” Darwin #hcms13

RobinEDH

RobinEDH: Help people find their health story in a positive way is the challenge and opportunity! Thomas goetz general session #hcms13

CowsInTrees

CowsInTrees: Helping people find their story, connect it to health goals is our aspiration, obligation, path for success as marketers @tgoetz #hcms13

pyakubik

pyakubik: RT @HCStrategists: RT @mischiefbyloki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

benatgeo

benatgeo: RT @HCStrategists: RT @mischiefbyloki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

SpecialKidsNYC

SpecialKidsNYC: @gczark Just jumping in to say that @nyphospital ‘s #amazingthings commercial with PTSD soldier was fantastic- saw it yesterday. #hcms13

karenwish1

karenwish1: RT @HCStrategists: RT @mischiefbyloki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

WriterGirlAssoc

WriterGirlAssoc: “The vigorous, healthy and happy survive and thrive.” Darwin #hcms13

HCStrategists

HCStrategists: RT @mischiefbyloki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

justinbrodeur

justinbrodeur: Positive vibes in positive stories make positive change. Darwin said it more eloquently. #hcms13

gczark

gczark: People with a high sense of purpose in their lives tend to live longer. When we are happy & healthy, we survive. @tgoetz #hcms13

jimrattray

jimrattray: Darwin: The vigorous, the healthy and the happy survive and multiply @tgoetz #hcms13

HCStrategists

HCStrategists: RT @benatgeo: We have leveraged billions of dollars and the best minds to build the perfect engine of bad health @tgoetz #hcms13

MischiefByLoki

MischiefByLoki: RT @bprim: A high sense of purpose is good for you…literally. #hcms13

WriterGirlAssoc

WriterGirlAssoc: Purpose.Story. Meaning. – marketing maters @tgoetz #hcms13

HSchoegler

HSchoegler: I love my ONE. Min friction. MT @jimrattray: As @tgoetz talks health gadgets, Fitbit ships new Flex band #hcms13 fitbit.com/flex?utm_mediu…

MischiefByLoki

MischiefByLoki: People with a high sense of purpose and meaning in their lives are healthier. @tgoetz #HCMS13

IntervalCrew

IntervalCrew: How’s day 2 of #hcms13 going? If you haven’t heard, we’re co-hosting Branding at the Bar tonight at 6:30 & hope to see you there!

bprim

bprim: A high sense of purpose is good for you…literally. #hcms13

JDMathis

JDMathis: RT @KariShimmel: Make the future visible – give hope and motivation through data. @tgoetz #hcms13

JDMathis

JDMathis: Goals, narrative and progress all build toward purpose, @tgoetz #hcms13

kevinstejskal

kevinstejskal: Dashboards: Need to be simplistic in order to achieve consumer adoption. #hcms13

CowsInTrees

CowsInTrees: RT @gczark: Everything needs to be designed with the patient involved. Storytelling must be integrated into care. #@tgoetz #hcms13

KseniyaMartin

KseniyaMartin: RT @benatgeo: 70% of mortality is the result of behavior-related conditions @tgoetz #hcms13

justinbrodeur

justinbrodeur: The Facebook newsfeed/timeline is a good example of a social dashboard. How can you apply that to health data? #hcms13

jimrattray

jimrattray: RT @gczark: Everything needs to be designed with the patient involved. Storytelling must be integrated into care. #@tgoetz #hcms13

KariShimmel

KariShimmel: Make the future visible – give hope and motivation through data. @tgoetz #hcms13

HCStrategists

HCStrategists: RT @brireagan: A beautiful morning in Arizona for #HCMS13. http://t.co/VboTrvYWen

CowsInTrees

CowsInTrees: The best health stories? Speak to individuals, reduce friction, allow failure, mark progress, illuminate future. Via @tgoetz #hcms13

KseniyaMartin

KseniyaMartin: RT @benatgeo: We have leveraged billions of dollars and the best minds to build the perfect engine of bad health @tgoetz #hcms13

jimrattray

jimrattray: Make the future visible @tgoetz #hcms13

KseniyaMartin

KseniyaMartin: RT @JDMathis: Give people a story about their health that they are happy to engage with (@tgoetz) #hcms13

BriReagan

BriReagan: A beautiful morning in Arizona for #HCMS13. http://t.co/RB014zzbXX

jimrattray

jimrattray: RT @justinbrodeur: .@tgoetz talks dashboards. People have diff levels of understanding. How can we tell a compelling story with the data? #…

gczark

gczark: Everything needs to be designed with the patient involved. Storytelling must be integrated into care. #@tgoetz #hcms13

KariShimmel

KariShimmel: Most of us provide patient-centered care, why don’t we provide patient-centered storytelling? Speak to the individual. #hcms13

justinbrodeur

justinbrodeur: .@tgoetz talks dashboards. People have diff levels of understanding. How can we tell a compelling story with the data? #hcms13

KseniyaMartin

KseniyaMartin: RT @Adverstine: Thomas Goetz says’ “Civilization is the perfect engine for bad health.” #HCMS13

KseniyaMartin

KseniyaMartin: RT @RH_Charlotte: The story of health has been a horror story. We need to change that. Fear-based messages typically do not work. #hcms13

CowsInTrees

CowsInTrees: Calibrate the information you’re giving to the patient’s ability to process that info. Dashboards aren’t the answer. Via @tgoetz #hcms13

benatgeo

benatgeo: Beware of dashboards. Sharing too much information makes patients shut off. Don’t give a dashboard without a steering wheel @tgoetz #hcms13

jimrattray

jimrattray: A health dashboard is not the answer … You need to show them where to go @tgoetz #hcms13

KseniyaMartin

KseniyaMartin: RT @HCStrategists: RT @edbennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

jimrattray

jimrattray: As @tgoetz talks gadgets to promote health, Fitbit ships its new Flex band #hcms13 fitbit.com/flex?utm_mediu…

CowsInTrees

CowsInTrees: Tech world not inclined to go through federal regs, but “clinic-y” tools offer the most potential to tell our health stories @tgoetz #hcms13

karenwish1

karenwish1: RT @HSchoegler: “FB timeline visualizes our past, Pinterest our future but no one doing this w/our future. That’s where opportunity is.” @T…

HCStrategists

HCStrategists: RT @gczark: Social media tells our story now, but what is the future? Can’t wait to find out, @tgoetz. #hcms13

bprim

bprim: RT @HCStrategists: RT @jimrattray: Negative fear-based ads fail to get people to change bad health habits @tgoetz #hcms13

CowsInTrees

CowsInTrees: RT @HSchoegler FB timeline visualizes past, Pinterest future but no one doing this w/future. That’s where opportunity is.” @TGoetz #hcms13

KariShimmel

KariShimmel: Accountability based apps maybe the next platform for the present of healthcare. Lift, stickk, etc #hcms13 @tgoetz

hjluks

hjluks: RT @SeattleMamaDoc: “Civilization is a perfect engine of bad health” @tgoetz says as he shows maps of all US McDonald’s. #hcms13

jimrattray

jimrattray: RT @HSchoegler: “FB timeline visualizes our past, Pinterest our future but no one doing this w/our future. That’s where opportunity is.” @T…

jimrattray

jimrattray: Keys to reaching health goals: Support & check ins @tgoetz #hcms13

christinanbc

christinanbc: RT @HSchoegler: “FB timeline visualizes our past, Pinterest our future but no one doing this w/our future. That’s where opportunity is.” @T…

gczark

gczark: RT @HSchoegler: “FB timeline visualizes our past, Pinterest our future but no one doing this w/our future. That’s where opportunity is.” @T…

CowsInTrees

CowsInTrees: Success in health communications means bringing order to our stories, and helping consumers bring order to theirs. @tgoetz #hcms13

HCStrategists

HCStrategists: RT @edbennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

stamatshealth

stamatshealth: RT @chrisboyer: Inspired by @SeattleMamaDoc‘s keynote speech at #hcms13 – she’s amazing. http://t.co/fB6oY3Vlex

RH_Charlotte

RH_Charlotte: The story of health has been a horror story. We need to change that. Fear-based messages typically do not work. #hcms13

LAlupusLady

LAlupusLady: RT @nickdawson: yep! “@HSchoegler: Exact convo at #TEDMED RT @JudyNeiman: We need to give people a positive story about their health @tgoe…

HSchoegler

HSchoegler: “FB timeline visualizes our past, Pinterest our future but no one doing this w/our future. That’s where opportunity is.” @TGoetz #hcms13

HCStrategists

HCStrategists: RT @kevinstejskal: RT @gczark: Great keynote by @tgoetz. We’re healthcare storytellers, but we need to decide the story we can tell. #hcms13

gczark

gczark: Social media tells our story now, but what is the future? Can’t wait to find out, @tgoetz. #hcms13

HCStrategists

HCStrategists: RT @thinkoba: Thomas Goetz says’ “Civilization is the perfect engine for bad health.” #HCMS13

kevinstejskal

kevinstejskal: RT @EdBennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

JDMathis

JDMathis: RT @christinanbc: Healthcare horror stories and scary doesn’t work. Tell good and positive stories.#hcms13

kassipr

kassipr: RT @kevinstejskal: RT @gczark: Great keynote by @tgoetz. We’re healthcare storytellers, but we need to decide the story we can tell. #hcms13

stamatshealth

stamatshealth: RT @EdBennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

kassipr

kassipr: RT @christinanbc: Give people a story about their health that they are enthusiastic and willing to participate in. Make it s/t they will em…

kassipr

kassipr: RT @jimrattray: Negative fear-based ads fail to get people to change bad health habits @tgoetz #hcms13

HCStrategists

HCStrategists: RT @jimrattray: Negative fear-based ads fail to get people to change bad health habits @tgoetz #hcms13

Adverstine

Adverstine: Thomas Goetz says’ “Civilization is the perfect engine for bad health.” #HCMS13

christinanbc

christinanbc: Healthcare horror stories and scary doesn’t work. Tell good and positive stories.#hcms13

SeattleMamaDoc

SeattleMamaDoc: He then stresses the need for a counter-narrative for those of us working in health (care) ~ @tgoetz at #hcms13

jimrattray

jimrattray: RT @JudyNeiman: We need to give people a positive story about their health @tgoetz #hcms13

kassipr

kassipr: RT @EdBennett: “Consumers trust bloggers and Google more than our Hospital Advertising” Shocking! #hcms13

ThinkOBA

ThinkOBA: Thomas Goetz says’ “Civilization is the perfect engine for bad health.” #HCMS13

LauraCreekmore

LauraCreekmore: We have to figure out how to tell good stories that engage people about their health. per @tgoetz #hcms13

nickdawson

nickdawson: yep! “@HSchoegler: Exact convo at #TEDMED RT @JudyNeiman: We need to give people a positive story about their health @tgoetz #hcms13

HCStrategists

HCStrategists: RT @chrisboyer: Misquoted @SeattleMamaDoc earlier: “AIM higher than HIPAA”…which we should all do. #hcms13

CowsInTrees

CowsInTrees: Negative advertising is never as powerful as communicating patient benefits. Consumers shut down and ignore. Via @tgoetz #hcms13

jimrattray

jimrattray: Negative fear-based ads fail to get people to change bad health habits @tgoetz #hcms13

HSchoegler

HSchoegler: Exact convo had at #TEDMED #GreatChallenges RT @JudyNeiman: We need to give people a positive story about their health @tgoetz #hcms13

christinanbc

christinanbc: Give people a story about their health that they are enthusiastic and willing to participate in. Make it s/t they will embrace #hcms13

kevinstejskal

kevinstejskal: RT @gczark: Great keynote by @tgoetz. We’re healthcare storytellers, but we need to decide the story we can tell. #hcms13

brianbierbaum

brianbierbaum: RT @SeattleMamaDoc: “Civilization is a perfect engine of bad health” @tgoetz says as he shows maps of all US McDonald’s. #hcms13

DokterBertho

DokterBertho: RT @SeattleMamaDoc: “Civilization is a perfect engine of bad health” @tgoetz says as he shows maps of all US McDonald’s. #hcms13

HCStrategists

HCStrategists: RT @judyneiman: We need to give people a positive story about their health @tgoetz #hcms13

CowsInTrees

CowsInTrees: RT @JudyNeiman: We need to give people a positive story about their health @tgoetz #hcms13

HCStrategists

HCStrategists: Day two of #hcms13 off to a terrific start with @tgoetz keynote.

CowsInTrees

CowsInTrees: RT @russellfaust: Humans: “homo narrans” – species of innate story-tellers. We can tap into this to improve healthcare /@tgoetz #hcms13

gczark

gczark: What is the story that gets people to change their behavior? – @tgoetz #hcms13

LauraCreekmore

LauraCreekmore: In health care, we often use negative messages. How’s that working for ya? #hcms13 Makes me think about @tom_peters … Always be positive!

SeattleMamaDoc

SeattleMamaDoc: “Civilization is a perfect engine of bad health” @tgoetz says as he shows maps of all US McDonald’s. #hcms13

JDMathis

JDMathis: Give people a story about their health that they are happy to engage with (@tgoetz) #hcms13

JudyNeiman

JudyNeiman: We need to give people a positive story about their health @tgoetz #hcms13

gczark

gczark: Great keynote by @tgoetz. We’re healthcare storytellers, but we need to decide the story we can tell. #hcms13

kassipr

kassipr: RT @HSchoegler: “A goal + process = story. Our opportunity is to take this classic story and augment it with new technology.” -@tgoetz #hcm

LauraCreekmore

LauraCreekmore: RT @benatgeo: We have leveraged billions of dollars and the best minds to build the perfect engine of bad health @tgoetz #hcms13

LauraCreekmore

LauraCreekmore: Challenge in health care today is to counter program against messages of society. Hard. per @tgoetz #hcms13

kevinstejskal

kevinstejskal: Good morning @dandunlop. Looking forward to connecting with you at booth #13 for #HCMS13 ow.ly/kKnOB

benatgeo

benatgeo: We have leveraged billions of dollars and the best minds to build the perfect engine of bad health @tgoetz #hcms13

WriterGirlAssoc

WriterGirlAssoc: Learning about “old stories and new technologies” from @tgoetz at #hcms13

debamyers

debamyers: Civilization is a perfect engine of bad health. #hcms13

KariShimmel

KariShimmel: We are in a perfect engine of bad health. We need to provide a counter story to this challenge. #hcms13 @tgoetz

HSchoegler

HSchoegler: RT @russellfaust: Humans: “homo narrans” – species of innate story-tellers. We can tap into this to improve healthcare /@tgoetz #hcms13

russellfaust

russellfaust: Humans: “homo narrans” – species of innate story-tellers. We can tap into this to improve healthcare /@tgoetz #hcms13

JDMathis

JDMathis: RT @HSchoegler: “A goal + process = story. Our opportunity is to take this classic story and augment it with new technology” @tgoetz #hcms13

brianbierbaum

brianbierbaum: RT @jimrattray: When you give patients a goal they can attain & a process to help get them there, they have a story to tell @tgoetz #hc

HSchoegler

HSchoegler: “A goal + process = story. Our opportunity is to take this classic story and augment it with new technology.” -@tgoetz #hcms13

jimrattray

jimrattray: Goal + Process = Story @tgoetz #hcms13

CowsInTrees

CowsInTrees: Goal+Process=Story #hcms13

JudyNeiman

JudyNeiman: Goal + Process = Story @tgoetz #hcms13

jimrattray

jimrattray: When you give patients a goal they can attain & a process to help get them there, they have a story to tell @tgoetz #hcms13

KariShimmel

KariShimmel: Interesting of the power of community to storytelling – creating the “magic in the meeting” for Weight Watchers – keynote at #hcms13

kassipr

kassipr: Getting the day started in PHX @HCStrategists #hcms13 with @