I just wrapped up a couple of great days at the Healthcare Marketing Strategies Summit in Phoenix. This was the best Summit yet. I thoroughly enjoyed the sessions I attended, and the quality of the conference attendees was superb. The networking and conversations in the hallways were are beneficial as the educational sessions. For me, one of the highlights was Scott Bedbury’s keynote on the final morning. For those who may not know Scott, he was a marketer and brand builder at Nike and Starbucks before going out on his own. He is the author of A New Brand World. One of my pet peeves is keynote speakers at events like this who don’t make their talk relevant to healthcare. It was obvious that Scott put some effort into establishing relevance. He did a nice job.
On the final day of the conference, I presented with two of my clients: Brooke Hynes of Tufts Medical Center (Boston) and Cristy Marshall of Lexington Medical Center (West Columbia, SC). Our two-hour workshop was the last session on the last day of the Summit. I had some concerns that our attendance would suffer because of the timing. Some people who were traveling back to the east coast chose to leave before our session started to avoid having to catch a red eye. But fortunately, we had a good turnout (far exceeding my expectations) and a truly interactive session with plenty of questions and participation from the audience. I’m grateful to the Forum for Healthcare Strategist for inviting us to join their faculty. My thanks to Judy Neiman and her team (a well-oiled machine).
This evening I pulled a TweetReach Report for the conference hashtag #hcms13. The Twitter activity was at an all-time high for this conference. There were nearly 1,600 Tweets using the #hcms13 hashtag. The estimated reach of those Tweets is 283,768 with an exposure of 2,223,194 impressions. Not bad at all. Below I have provided screen shots of some of the Twitter metrics, a list of top influencers, and the Twitter Transcript from the event. The Tweets are in reverse order – starting with the most recent. Enjoy the report.
Top 45 Twitter Contributors and Influencers