This Thursday I’ll be speaking, together with Tim Brennan of Tufts Medical Center, at the PRSA Health Academy in Indianapolis. We’ll be discussing the use of blogs and social media to engage female healthcare decision-makers. Speaking at the PRSA Health Academy is a new experience for me, so I’m really looking forward to it. I think people will be fascinated to learn about the ways in which Tufts Medical Center and Floating Hospital for Children have used blogs to connect with key audiences. In the end, it is all about community building. At my firm, we spend a lot of time these days create spaces online where women and men can gather and share their stories with others who are having similar experiences. This has become an important new role for many healthcare marketers. And I believe it will become even more prevalent over time.
If you’re attending the Health Academy, please stop by and say hello. I hope to see you there.