Tomorrow I’ll be speaking at the annual Pelvic Health Conference produced by Spirit of Women. The conference theme is – Steps to Success in Pelvic Health: Rock Your Pelvis in the Rockies. Yes, that really is the name of the conference. And yes, I am on the agenda. I’m speaking on the topic of “marketing as community building” with a special focus on the development of online communities of shared interest. I’ll present my vision of marketing “with” women rather that “at” them. The 2nd annual Pelvic Health Conference on the business of women’s pelvic programming will be held March 14-15, 2013, in Denver, Colorado at the Hotel Teatro.
This promises to be a great conference. For two days I’ll join hospital executives, physicians, marketing experts and pelvic program administrators to learn, share and be inspired by novel approaches to women’s health. The opportunity in this area is staggering. With more than one-third of the US population being postmenopausal women by 2020, isn’t it time that hospitals considered new strategies for addressing and presenting women’s health services, and engaging female healthcare consumers? The conference is expected to provide a platform for national experts, physician leaders and leading hospitals from across the country to share their perspectives as well as practical and tactical models for an amazing future in a new approach to women’s pelvic health.
For more information about the conference, go to http://spiritofwomen.com/news-and-networking/pelvic-health-conference-2013/.