For the last couple of days I’ve been attending the Physician Strategies Summit (#PSS2013) in Orlando, Florida. One thing I’ve learned is that the physician relations world in general is not highly engaged in social media. Unlike some healthcare marketing conferences, there was not a high volume of people Tweeting during sessions at PSS2013. I believe that is a reflection of the current state of marketing within physician relations. This is one area where hospitals and health systems have been slow to embrace more contemporary marketing tools such as social media and online video. The good new is that there is a huge opportunity to develop marketing programs that are more relevant to today’s social physicians.
Below is the Tweet Report and Twitter Transcript from the Physician Strategies Summit (#PSS2013). Ignore the dates and times for Tweets; I believe that TweetReach’s calendar is malfunctioning. However, the Tweets within the transcript are in the proper order. Please note: This is just a snapshot of the 50 most recent Tweets. They basically cover one day’s Twitter activity.
As an aside, I will say that this was a wonderful event. In fact, I had difficulty choosing between the various breakout sessions; they were that good. Judy Neiman and her team from the Forum for Healthcare Strategists did a terrific job putting this event together.