healthcare conference marketing conference Marketing Conferences

Twitter Transcript and Reach Report from Physician Strategies Summit

Screen Shot 2013-02-26 at 9.46.54 AMFor the last couple of days I’ve been attending the Physician Strategies Summit (#PSS2013) in Orlando, Florida. One thing I’ve learned is that the physician relations world in general is not highly engaged in social media. Unlike some healthcare marketing conferences, there was not a high volume of people Tweeting during sessions at PSS2013. I believe that is a reflection of the current state of marketing within physician relations. This is one area where hospitals and health systems have been slow to embrace more contemporary marketing tools such as social media and online video. The good new is that there is a huge opportunity to develop marketing programs that are more relevant to today’s social physicians.

Below is the Tweet Report and Twitter Transcript from the Physician Strategies Summit (#PSS2013). Ignore the dates and times for Tweets; I believe that TweetReach’s calendar is malfunctioning. However, the Tweets within the transcript are in the proper order. Please note: This is just a snapshot of the 50 most recent Tweets. They basically cover one day’s Twitter activity.

As an aside, I will say that this was a wonderful event. In fact, I had difficulty choosing between the various breakout sessions; they were that good. Judy Neiman and her team from the Forum for Healthcare Strategists did a terrific job putting this event together.

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7 comments on “Twitter Transcript and Reach Report from Physician Strategies Summit

  1. Dan,
    I think you make a great observation about physician relations but I would add that I thinking live Tweeting events seems to be trending down overall. I noticed at both the Roanoke and Chattanooga Advertising Awards shows (both held this past weekend) very few people were Tweeting compared to previous years — and these are mostly young 20-something marketing and communications professionals. Same with other events I’ve attended lately.

    • Thanks Danny. I would add that live Tweeting at conferences, on its own, is not a great measure of whether or not people have adopted social media. However, I have noticed a consistent trend over the last couple of years – Not much social media activity at the physician relations events, and a great deal more activity at healthcare marketing events. I believe that there is a difference between these two groups. And I believe this is reflected in the tools they use and don’t use to market to referring physicians.

      Thanks for you comment! Hope to see you very soon.

      Dan

  2. Dan,
    Based on my experience with physicians (husband and brother), they are only very newly paying any attention to social media in their professional lives. Their days (and often their nights) are just so full of other demands that they haven’t had time–or guidance from their systems–to figure out where it fits. Are you aware of RealSelf.com? We just learned about it recently and it “seems” like a social media platform that could be a good win/win for patients and plastic surgeons. I say “seems” b/c we’ve not used it yet ourselves. I enjoyed following along with pss2013.

    • Thanks Mary. Great feedback. Physician-only social networks like Doximity and Sermo have extremely large physician membership. These social networks, like Sermo, have more than 100,000 members. Survey data show that physicians want more online networking opportunities with their colleagues and specialists. These communities are filling that need. But doctors are using traditional social networks as well. MD Anderson has found that social media, specifically Twitter, is a great way to reach referring physicians. Their @physrelations feed has more than 3,700 followers and their faculty actively Tweet about research and innovations. And I agree with you that platforms like RealSelf are something to watch and understand.
      Thanks so much for your comment! Keep them coming.
      Dan

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