Melinda Lucas, the editor of Marketing Healthcare Today magazine, has been very good to my firm over the years. Many of our campaigns have been featured in the pages of her magazine. In the latest issue, Melinda showcases our work promoting the pediatric affiliation between Lowell General Hospital and Floating Hospital for Children at Tufts Medical Center; we call it the Merrimack Valley Moms campaign. The goal of the campaign was to capture the attention of busy suburban moms in the Merrimack Valley area of Massachusetts. To do that, we use a multi-integrated campaign was anchored by the MV Moms Blog. The campaign is supported by traditional advertising, the sponsorship of a children’s play area at a local mall, social media and digital marketing. Below are a couple of screen shots of the feature from Marketing Healthcare Today.