When LinkedIn reached its 200 million member milestone this week, it celebrated by recognizing the role its members played in making the social platform a success. Members like me received email messages thanking them for their role. Below is a screen shot of the email message I received:
As you’ll notice from the email message, a tactic they used to make this announcement more viral was to supply each individual with data about how they rank among the platform’s most viewed profiles (or some other fact). If you were to click on the “read more” button, like I did, you then were sent to a landing page that allows you to share your LinkedIn ranking on a number of social platforms including Facebook, Twitter and LinkedIn. Below is a screen shot of the landing page for this promotion:
From my perspective, this was a well conceived promotion. Yesterday afternoon I kept seeing Tweets from people sharing the news that they were among LinkedIn’s most viewed profiles (top 10%, 5%, 1%). What could be better than having your members tell your story and help announce your recent milestone achievement. This wasn’t complicated and doesn’t appear to be difficult to execute. My guess is that the promotion did exactly what LinkedIn hoped it would do, and they achieved their objectives. They engaged their audience and successfully announced the 200 million member milestone. Finally, this promotion seemed to elevate the LinkedIn brand. I’ve always been a fan of LinkedIn and I felt pride in their achievement. But then again, I’m a sucker for good marketing!
Oh, one more thing. LinkedIn also rolled out a new infographic in honor of the occasion. I’ve included the graphic below. Enjoy!