According to FollowerWonk, there are currently 18,363 self-professed social media gurus,  21,928 Social Media Mavens, and 21,876 Social Media Ninjas. This is based on Twitter users with “social media” as part of their bio. In all, there are more than 181,000 people who identify themselves as some sort of social media expert. Remarkable. I discovered this in an article from AdAge on January 7, 2013.

The whole “social media guru” thing has always been one of my pet peeves. For years now I’ve started every social media presentation with a caveat about social media gurus. I explain that we are all traveling this steep learning curve together. The target is moving at a rapid pace and it is all most of us can do to keep up. I’m leery of anyone who thinks they got this figured out. That would be arrogant and reckless. I’d rather be a constant student of social media, marketing and strategy, than a guru or a ninja. Perhaps it is best to be an unGuru. I like the sound of that.

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5 comments on “The unGuru

  1. Dana Smith


  2. Dan, extremely well said as usual.

  3. Perfectly stated. In my social media talks I have an image of wolf in sheep’s clothing to describe anyone who says he/she is an “expert” or “guru” in social media. I find the humble approach goes a lot further in the long run.

  4. I all the time emailed this website post page to all my associates, for the reason that if like to read it then my friends will too.

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