Occasionally I will post collections of print ads that I’ve gathered while traveling around the country. The latest batch (below) has a little bit of everything – the good and the not so good. I rarely comment on the ads that I share, leaving the commentary to you. This time I will break with tradition. What I have to say is this: If you create ads with physicians in them, do it with a purpose and a strong concept. Photos of doctors (grouped together or featured individually) don’t mean anything and aren’t automatically relatable. It is not enough to say: “Here’s our stable of physicians.” Each print ad or online banner is an opportunity to do something relevant and meaningful. So seize the opportunity and make the most of it.