My friend Chris Boyer is the Director of Digital Marketing & Communications for Inova Health System based in the Northern Virginia & Washington DC area. He is a healthcare social media thought leader and a great guy. In this video, he sings the “Social Media ROI Rag” at the 2012 Connecting Healthcare & Social Media Conference in New York City (#hcsmNY on twitter) on May 17, 2012. The video was recorded by Mike Sevilla, MD of the Family Medicine Rocks website.
This was not Chris’ first performance of the Social Media ROI Rag. I recorded him performing the hit at the 2011 Mayo Ragan Healthcare Social Media Conference. Here’s that video: