I just finished several months of traveling to healthcare marketing conferences, speaking at conferences, and religiously tweeting from sessions. This week while I was attending the Spring Symposium of the New England Society for Healthcare Communication (NESHCo), I started to reflect on the value of tweeting during presentations. I actually tweeted the question looking for feedback from my peers on Twitter.
My friend Vicki makes a great point in her tweet above: The tweeting from conferences definitely has value in promoting the event. I often learn about conferences from tweets and then make a mental note that I need to be there next year. So that certainly is a value. Here’s an example of that situation happening just last week when I was tweeting from the NESHCo conference in Boston:
But is there educational value in the tweets? What about the value to the conference attendees who view the tweets? In my experience, it depends on the conference. When I attended Mayo Ragan’s Healthcare Social Media Conference last year, it was so much fun to follow the twitter stream because there were so many thought leaders and early adopters in the crowd. It felt like everyone at the conference was tweeting from a mobile device. And the insights from the tweeters was of real value. They often brought as much to the table as the presenters, sometimes more. So that’s an example where I believe many audiences, including people following from home, benefit from the tweeting.
I also like it when people generate tweets that don’t just regurgitate the content of a presentation, but respond to and question the information being presented. For me, that’s when the tweeting is at its best.
I’d love to hear your thoughts on the value of tweeting from conferences. Please feel free to leave comments.