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NESHCo Wrap Up: Final Summation, Twitter Transcript & Impact Report

My Conference Wrap Up: First, I want to say congratulations to the NESHCo leaders who put on this conference. It could not have been better. What a spectacular event. It was an honor to be a presenter and participant. My thanks go out to Deb Chiaravalloti (Anna Jaques Hospital), Paul Hopkins (Northern Bershire Healthcare), John Looney (Winchester Hospital), Lauren Smith (Fairview Hospital), and Kelly Woodsum.

One of the highlights of the conference was the annual Lamplighter Awards Dinner last night. Dewey Mooring and I attended for Jennings. We were fortunate to have a number of our clients in attendance including representatives from Tufts Medical Center, Southwestern Vermont Medical Center, Signature Healthcare, Lowell General Hospital, Lawrence General Hospital and MetroWest Medical Center. My highlight, and surely one of the high points of my year, was winning the Best of New England Award for our work with Signature Healthcare and Tufts Medical Center. I was completely caught off guard by the recognition! It was definitely a special moment and I am still trying to catch my breath. Above all, I am excited for my clients and my team back at Jennings.

On Friday morning I thoroughly enjoyed Jim Rattray’s session on mobile health apps for hospitals. Jim Rattray and Justin Brodeur are both excellent presenters and they gave an abundance of great advice. I found the content to be extremely user-friendly. They ended their presentation early (a rare thing), but then ended up taking questions for another 30 minutes. It was a great way to start the day.

At 11am on Friday, I gave the final address of the conference. The subject of my talk was “marketing to referring physicians.” The reaction to my presentation was positive and I fielded a number of questions. It was nice to have a  full room with the conference winding down on a beautiful Friday in Boston. The audience was incredibly gracious. In additional to all my NESHCo colleagues and friends, I had a few special guests in the audience including Andreas Klein MD, an oncologist with Tufts Medical Center, and Michelle Perron of Perron Services. Both are learning about healthcare marketing and plan to apply that learning within their organizations. After my presentation, I enjoyed reviewing the tweets from attendees:

Below is the twitter transcript for the final 24 hours of the 2012 Spring Symposium of the New England Society for Healthcare Communications in Boston. The transcript begins with a few stats from Hashtracking.com (Impressions, Reach and top Tweeters). Be sure to scroll down below the tweets for more photos from the conference!

#neshco2012

Tweet Reports

Tweets begin with the Lamplighter Awards Dinner on Thursday evening and run through the close of sessions on Friday. Enjoy!

@BradySadler: Congrats to Keith Fontaine of @backushospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/HKvbnd9X

@jimrattray: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/HKvbnd9X

@GYKTweets: Congrats to all the #NESHCo2012Lamplighters Award winners. Proud to be members of this great organization of #healthcare innovators.

@jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@jimrattray: RT @dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@dandunlop: I can’t think of a better guy than Keith Fontaine of @BackusHospital to receive the Evans Houghton Award at #NESHCo2012. Congrats!

@HelayneL: RT @dandunlop: RT @bradysadler: Congrats to Keith Fontaine of @BackusHospital for his Evans Houghton Award at #NESHCo2012, well deserved!

@HelayneL: RT @jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@Robbrogna: #neshco2012 @umassmemorialproud to take top award for #Hcsm . It’s all about #engagement

@pidalia: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/Exkhdzev

@ScottDubois: RT @justinbrodeur: Just got to the party and got a sweet award with @jimrattray for the Southcoast MyHealth #neshco2012 http://t.co/E2S7hoBL

@mattcyr: Slides for the talk I’m giving this AM at #neshco2012: 710,000 FB Fans is Not Enough: http://t.co/wpLY5evl via @slideshare#in

@jenningshealth: RT @dandunlop: Twitter Transcript and Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/e8XbAX1d

@CrescendoCG: Good morning #NESHCO2012! Looking forward to talking with you all in just a few moments.

@CCG_Heidi: @CrescendoCG is teaching us about the new healthcare consumer at #NESHCo2012

@CCG_Heidi: 34% of consumers are obese but only 11% believe themselves to be. #NESHCo2012

@CCG_Heidi: Engaged patients with self-efficacy actually do get better care #NESHCo2012

@mspeir: Interesting #healthcare consumer research at #neshco2012-study of 12,000+ New Englanders over 3 yrs, ages 45-65. #hcmktg

@CCG_Heidi: The chronic management gap is increasing @CrescendoCG #NESHCo2012

@CCG_Heidi: Patients want to be involved in their care! #NESHCo2012 states @CrescendoCG

@CCG_Heidi: Patients are becoming increasingly likely to use quality data to select their healthcare providers #NESHCo2012

@mspeir: Each yr, more cons surveyed use quality data to make decisions -abt 30% in 2011. 93% say “quality of care” impacts. #NESHCO2012#hcmktg

@CCG_Heidi: 2/3 of people are still seeing an MD or DO instead of an NP or PA as their PCP #NESHCo2012

@CCG_Heidi: Patients feel that communication between office visits could be improved. #NESHCo2012

@mspeir: Cancer patients value clear communications +pt-centered care #NESHCO2012#hcmktg

@CCG_Heidi: @CrescendoCG speaking on The New Healthcare Consumer in Boston at #NESHCo2012 after her engagement in NY yesterday http://t.co/yT9CHhsw

@CCG_Heidi: As diabetes increases all of our work on tobacco cessation becomes negated #NESHCo2012

@CCG_Heidi: RT @jimrattray: Congrats to @dandunlop & @jenningshealth for winning @NESHCo’s Best in New England award. You are the rock star of #neshco2012!

@CCG_Heidi: RT @dandunlop: Twitter Transcript and Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/F3wgTF1K

@CCG_Heidi: Is anyone using a meet the doctor event or online chats? #NESHCo2012

@CCG_Heidi: Want Crescendo white papers on Social Media, Gen Z, etc? Let @CrescendoCG or me know! #NESHCo2012

@CCG_Heidi: “Yesterday’ communication methods are not going to work on the consumer of tomorrow” #NESHCo2012 @CrescendoCG

@CCG_Heidi: Hey, @CrescendoCG IBS dating site sounds like a wild crowd. #NESHCo2012

@mspeir: Seeing increase in patient navigators in more services lines than cancer #hcmktg #NESHCO2012

@FranklinTweets: For more Best Practices in #hcmktg to Men: http://t.co/6miL62UR Fun group in our #NESHCO2012session yest!

@CrescendoCG: Next up @mattcyr to tell us about engaging pts through social media #NESHCo2012#hcsm

@dandunlop: Attending great session by @jimrattray and Justin Brodeur on mobile health apps. #neshco2012 #mhealth #hcsm http://t.co/cnQCbI7G

@CCG_Heidi: I love when people share personal photos and stories during presentations! #NESHCo2012 http://t.co/XhEs3nlU

@BrainInjuryMA: Received two Lamplighters Awards at the #NESHCO2012conference in Boston!

@dandunlop: Yes MT @ccg_heidi: I love when people share personal photos & stories during presentations! #NESHCo2012 http://t.co/U5UeSKJL @jimrattray

@dandunlop: #neshco2012: @jimrattray:Start with strategy before you launch into digital & mobile execution. Don’t try to figure it out after the fact.

@mspeir: Now @mattcyr on engaging patients thru #hcsm -YouTube #2 search engine, Pinterst driving more blog traffic than Twitter #NESHCo2012#hcmktg

@CrescendoCG: The connection between social sites and website is tremendously important. #NESHCo2012#hcsm

@mspeir: Use SEA: strategize (what are goals-build vol? Pt support?), execute (use right tools), access (was it successful?) #hcsm #NESHCo2012

@dandunlop: RT @crescendocg: The connection between social sites and website is tremendously important. #NESHCo2012#hcsm

@CCG_Heidi: “A good app makes the complicated simple” #NESHCo2012 @pidalia

@CrescendoCG: Don’t forget about internal audience w/your soc med efforts. “nurses love our FB page.” #NESHCo2012

@CCG_Heidi: Southcoast medical group makes beautiful slides. Their brand/aesthetic is the exact same as mine. #NESHCo2012

@mspeir: More SEA: share (find great stories), engage, amplify (use internal+external audiences to spread word). #hcsm #NESHCo2012#hcmktg

@dandunlop: “You have to get into the user’s head before you start to build an App.” @justinbrodeur at #Neshco2012 @jimrattray#mhealth

@GYKTweets: Breakout session on #healthcare and mobile apps with @jimrattray & @justinbrodeur #neshco2012. Recommending ‘Design is a Job’ by @Mike_FTW

@FranklinTweets: Nurses say patient stories on Facebook boost staff morale (added value if consumer engagement is org’s #hcsm goal) #NESHCo2012#hcmktg

@RH_DScott: RT @mspeir @mattcyr on engaging patients:YouTube #2 search engine, Pinterst driving more blog traffic than Twitter! #NESHCo2012#hcsm

@BrainInjuryMA: RT @mspeir: More SEA: share (find great stories), engage, amplify (use internal+external audiences to spread word). #hcsm #NESHCo2012#hcmktg

@CrescendoCG: Blogs are a great channel if there are concerns about brand control. #NESHCo2012

@crlganz: RT @dandunlop: #neshco2012: @jimrattray:Start with strategy before you launch into digital & mobile execution. Don’t try to figure it out after the fact.

@dandunlop: For this session on #mHealth, @jimrattray & @justinbrodeur are using Keynote rather than PowerPoint. Nice look! #neshco2012#hcsm

@dandunlop: “When you launch an App, u become tech support- u can use online help desk software like zendesk to help.” @jimrattray #neshco2012#mhealth

@BrainInjuryMA: What does it take to get our brochures and fact cards in hospitals as a resource to brain injury patients? @NESHCo #neshco2012

@CCG_Heidi: “Mobile is a strategy not a tactical solution; you must be in it for the long-haul.” #NESHCo2012

@Robbrogna: Had a fun night with my work team at #neshco2012 last night! Award for our #Facebook page #bringinghomethegold @umassmemorial

@dandunlop: Great presentation by @jimrattray and @justinbrodeur on #mHealth and Southcoast’s Mobile Health App. #neshco2012#hcmktg

@PenBayHealth: RT @CCG_Heidi: Patients are becoming increasingly likely to use quality data to select their healthcare providers #NESHCo2012

@CrescendoCG: When you’ve written your blog post, your work is not done. You need to write the FB post, the tweets; & post on your ws. #NESHCo2012

@jenningshealth: If you work in #hcmktg in New England and don’t belong to #NESHCO, you’re missing out. Terrific #neshco2012spring symposium. Gr8 content!

@dandunlop: Day 1 Stats 220,000 impressions: Twitter Transcript & Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/F3wgTF1K

@FranklinTweets: True #hcsm success: @BostonChildrens has more FB likes than total patient visits per year, more than # of ppl in Boston #NESHCo2012#hcmktg

@ahvorder: RT @mspeir: Now @mattcyr on engaging patients thru #hcsm -YouTube #2 search engine, Pinterst driving more blog traffic than Twitter #NESHCo2012#hcmktg

@CrescendoCG: YouTube is the second most common search engine so you need to be there -but the “related video” component can be challenging #NESHCo2012

@Colin_Hung: MT @CrescendoCG: YouTube is 2nd most pop search engine so you need to be there -but “related video” component can be challenging #NESHCo2012

@PenBayHealth: How do you share your organization’s stories? @mattcyr #neshco2012

@dandunlop: Preparing to deliver the closing keynote presentation at #neshco2012– Marketing to Referring Physicians #hcmktg

@AtlMedCtr: Good luck! RT @dandunlop: Preparing to deliver the closing keynote presentation at #neshco2012– Marketing to Referring Physicians #hcmktg

@CrescendoCG: Closing session with @dandunlop – how can new media be used to recruit physicians? #NESHCo2012

@CCG_Heidi: Closing #NESHCo2012 speaker @dandunlopalready has us laughing.

@jimrattray: RT @CCG_Heidi: I love when people share personal photos and stories during presentations! #NESHCo2012 http://t.co/XhEs3nlU

@jimrattray: RT @CCG_Heidi @SouthcoastHosp makes beautiful slides. Their brand/aesthetic is the exact same as mine. #NESHCo2012

@CrescendoCG: Missed opportunity: involve marketing in referring physician communications. #NESHCo2012

@CrescendoCG: Dunlop: there’s no excuse not to be using online physician videos #NESHCo2012

@CrescendoCG: RT @CCG_Heidi: @CrescendoCG speaking on The New Healthcare Consumer in Boston at #NESHCo2012 after her engagement in NY yesterday http://t.co/yT9CHhsw

@pidalia: RT @ccg_heidi: “A good app makes the complicated simple” #NESHCo2012 @pidalia

@jimrattray: From @dandunlop: No excuse not to use online video for MDs. Do you really want to pick a doc from a photo & some bullet points? #neshco2012

@CrescendoCG: Find physician champions within your organization to lead social media charge. #NESHCo2012

@jimrattray: From @dandunlop: LinkedIn is the most underrated social network out there. #neshco2012

@TuftsMedicalCtr: Great conference! #neshco2012 RT @mattcyr: @TuftsMedicalCtrThanks for the follow and for coming to the talk this morning!

@PenBayHealth: @mattcyr Thanks for a great presentation. Certainly inspired us to share more grateful patient stories in more ways! #neshco2012

@CCG_Heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@marciomazza: RT @dandunlop: “Culture will trump strategy every time.” Regarding two organizations coming together in an affiliation of some sort. #NESHCO2012

@jimrattray: From @dandunlop: Repurposing content is the way to survive today. #neshco2012

@jimrattray: RT @CCG_Heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@CCG_Heidi: “Repurposing content is the way to survive today” @dandunlop #NESHCo2012

@CrescendoCG: RT @jimrattray: From @dandunlop: LinkedIn is the most underrated social network out there. #neshco2012

@jimrattray: From @dandunlop: Create a positive experience for MDs to refer patients to your hospital. Remove roadblocks! #neshco2012

@jimrattray: From @dandunlop: Make physicians feel like part of the communications program. It’s mandatory for success! #neshco2012

@PenBayHealth: @dandunlop Thanks for some great info on reaching referring physicians. #neshco2012

@jimrattray: From @dandunlop: Video content featuring docs: Why are you practicing medicine? Form a connection in 60 seconds! #neshco2012

@FranklinTweets: Great time sharing, learning and making friends at #neshco2012! Safe travels everyone. ~ @stephenmoegling @mspeir

@dandunlop: @jimrattray Thanks for all the tweet Jim! Great seeing you and Lisa at #neshco2012

@dandunlop: Thanks so much! It was my pleasure. RT @penbayhealth: @dandunlop Thanks for some great info on reaching referring physicians. #neshco2012

@jenningshealth: RT @jimrattray: From @dandunlop: Repurposing content is the way to survive today. #neshco2012

@dandunlop: Thanks for the tweet Heidi! RT @ccg_heidi: The greatest sin in physician directories is “photo not available” #NESHCo2012 @dandunlop

@Diane_Atwood: Great #neshco2012 conference! Thanks@crescendocg @mattcyr @dandunlopfor presentations today.

@HelayneL: Great #NESHCo2012conference! Packed with great info, people, and tips! #hcmktg #hcsm

@dandunlop: Thanks for the shout out. RT @diane_atwood: Great #neshco2012 conference! Thanks @crescendocg @mattcyr @dandunlopfor presentations today.

@dandunlop: @andreaskleinmd Andreas, I was so pleased that you were able to make it to the presentation. Let’s keep in touch! #neshco2012

@HelayneL: “@dandunlop: Day 1 Stats 220,000 imps: Twitter Transcript & Impact Report for Thursday at NESHCo | #neshco2012 #hcsm http://t.co/jXFLqHlV”

@dandunlop: Agreed! RT @helaynel: Great #NESHCo2012conference! Packed with great info, people, and tips! #hcmktg #hcsm


Justin Brodeur and Jim Rattray
My co-presenter Brooke Tyson Hynes and little Jack

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