My Conference Wrap Up: First, I want to say congratulations to the NESHCo leaders who put on this conference. It could not have been better. What a spectacular event. It was an honor to be a presenter and participant. My thanks go out to Deb Chiaravalloti (Anna Jaques Hospital), Paul Hopkins (Northern Bershire Healthcare), John Looney (Winchester Hospital), Lauren Smith (Fairview Hospital), and Kelly Woodsum.
One of the highlights of the conference was the annual Lamplighter Awards Dinner last night. Dewey Mooring and I attended for Jennings. We were fortunate to have a number of our clients in attendance including representatives from Tufts Medical Center, Southwestern Vermont Medical Center, Signature Healthcare, Lowell General Hospital, Lawrence General Hospital and MetroWest Medical Center. My highlight, and surely one of the high points of my year, was winning the Best of New England Award for our work with Signature Healthcare and Tufts Medical Center. I was completely caught off guard by the recognition! It was definitely a special moment and I am still trying to catch my breath. Above all, I am excited for my clients and my team back at Jennings.
On Friday morning I thoroughly enjoyed Jim Rattray’s session on mobile health apps for hospitals. Jim Rattray and Justin Brodeur are both excellent presenters and they gave an abundance of great advice. I found the content to be extremely user-friendly. They ended their presentation early (a rare thing), but then ended up taking questions for another 30 minutes. It was a great way to start the day.
At 11am on Friday, I gave the final address of the conference. The subject of my talk was “marketing to referring physicians.” The reaction to my presentation was positive and I fielded a number of questions. It was nice to have a full room with the conference winding down on a beautiful Friday in Boston. The audience was incredibly gracious. In additional to all my NESHCo colleagues and friends, I had a few special guests in the audience including Andreas Klein MD, an oncologist with Tufts Medical Center, and Michelle Perron of Perron Services. Both are learning about healthcare marketing and plan to apply that learning within their organizations. After my presentation, I enjoyed reviewing the tweets from attendees:
Below is the twitter transcript for the final 24 hours of the 2012 Spring Symposium of the New England Society for Healthcare Communications in Boston. The transcript begins with a few stats from Hashtracking.com (Impressions, Reach and top Tweeters). Be sure to scroll down below the tweets for more photos from the conference!