Advertising Campaigns Cancer

Digital Airport Ads for Competing Cancer Centers

Not long ago I wrote a post about the launch of Duke Medicine’s new cancer center (The World’s Kindest Cancer Center. Really?). On a recent business trip I noticed ads rotating on a digital display for both the Duke Cancer Center and UNC’s North Carolina Cancer Hospital. The ads were in the baggage claim area at RDU International Airport. I pulled out my flip camera and managed to record both spots. This was particularly easy given they were only separated by a commercial for a local restaurant. Imagine that, two world class cancer centers with commercials running virtually back-to-back at Raleigh Durham International Airport. It gets even more interesting if you try to think about it from the consumer’s perspective. Give it some thought.

1 comment on “Digital Airport Ads for Competing Cancer Centers

  1. lkafle

    Reblogged this on lava kafle kathmandu nepal.

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