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Twitter Transcript from Day Two of #HCMS12

Here is the Twitter transcript and stats from Day Two of the 2012 Healthcare Marketing Strategies Summit in Orlando. Interestingly, the tweets from Day Two generated nearly one million impressions (although to be fair, an impression on Twitter is really a measure of potential, rather than true impressions). None the less, it is still impressive.

@HCStrategists: RT @jessicascarlson: Up bright and early for the networking breakfast! #hcms12 (@ Healthcare Marketing Strategies Summit 2012) http://t.co/oX0c08mM
April 30, 2012, 10:54 am
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@karencorrigan: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/TWV3ghtv #hcmktg
April 30, 2012, 10:59 am
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@karencorrigan: Recommend: RT @GwaltneyLee: Note 2 self: See @cjbryant & @jessicascarlson present “Aligning Brands Across Digital Channels” #hcms12
April 30, 2012, 11:03 am
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@HCStrategists: RT @karencorrigan: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/TWV3ghtv #hcmktg
April 30, 2012, 11:04 am
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@danfell: RT @strategylynn: #hcms12 — HC policy expert Paul Keckley says “go big or get out” when challenged w/question: what’s the solution for hospitals w/doom ahead
April 30, 2012, 11:06 am
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@HCStrategists: “@chrisboyer: @JudyNeiman and @IntervalChris hanging at the #hcms12 reception http://t.co/tT6sarN1”
April 30, 2012, 11:06 am
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@danfell: Looking forward to presenting with Thomson Reuters and UAB Medicine at #hcms12 today on Driving Results with Marketing Analytics
April 30, 2012, 11:09 am
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@chrisboyer: RT @karencorrigan: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/TWV3ghtv #hcmktg
April 30, 2012, 11:09 am
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@DigMedCom: Greetings from the 17th National Summit – Healthcare Marketing Strategies: Looking forward to day 2 at #hcms12 -… http://t.co/KuKPwokK
April 30, 2012, 11:13 am
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@DigMedCom: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/RQMjIVN5 #hcmktg: Looking f… http://t.co/p3IRXNR1
April 30, 2012, 11:13 am
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@DigMedCom: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/RQMjIVN5 #hcmktg: L… http://t.co/p3IRXNR1 #hcsmin
April 30, 2012, 11:20 am
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@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/rU0HBQ5S
April 30, 2012, 11:22 am
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@HCStrategists: Paul Keckley @ #hcms12 top recommendation for hospitals “Go big or get out.” bigger chassis w/synergies that reduce costs
April 30, 2012, 11:24 am
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@ThoughtLP: @healthnutsmedia great example. RT @dandunlop: “Gaming is at the core of the mHealth revolution” #hcms12 #hcsm
April 30, 2012, 11:25 am
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@brianbierbaum: @healthnutsmedia great example. RT @dandunlop: “Gaming is at the core of the mHealth revolution” #hcms12 #hcsm
April 30, 2012, 11:25 am
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@HCStrategists: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/nxv7KbZs”
April 30, 2012, 11:31 am
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@DigMedCom: Twitter Transcipt from Day 1 of #HCMS12 in Orlando: Twitter Transcipt from Day 1 of #HCMS12 in Orlando |… http://t.co/suBX5imj #hcsmin
April 30, 2012, 11:39 am
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@HCStrategists: Keckley #hcms12 Reform lessons for strategists: bigger scale, profit with purpose, have capitation on the radar, employers as key channel.
April 30, 2012, 11:44 am
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@HCStrategists: Alan Rambam #hcms12 Gaming opens door for deeper member/patient engagemennt. @TPGdirect
April 30, 2012, 11:56 am
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@PhyDig: RT @DigMedCom: Looking forward to day 2 at #hcms12 – check out these sessions, speakers http://t.co/RQMjIVN5 #hcmktg: Looking f… http://t.co/p3IRXNR1
April 30, 2012, 12:01 pm
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@crlganz: Ready for another great day at #hcms12. Fantastic networking breakfast.
April 30, 2012, 12:01 pm
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@calvinhp: Good morning everyone #hcms12 (@ Healthcare Marketing Strategies Summit 2012) http://t.co/2pa2eGbW
April 30, 2012, 12:04 pm
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@chrisboyer: Had a quick breakfast and now about to watch the #hcms12 keynote presenter, Morton Hansen (I’m in the back of the room to the left)
April 30, 2012, 12:05 pm
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@kassipr: RT @crlganz: Ready for another great day at #hcms12. Fantastic networking breakfast.
April 30, 2012, 12:06 pm
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@hunkandhoc: Twitter Transcipt from Day 1 of #HCMS12 in Orlando « The …
April 30, 2012, 12:07 pm
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@chrisboyer: FYI – Morton Hansen’s Twitter account is @greatbychoicemh – se sure to follow him. #hcms12
April 30, 2012, 12:08 pm
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@jakepoore: Listening to Morten Hansen, co-author w/Jim Collins, “Great By Choice” #hcms12
April 30, 2012, 12:09 pm
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@chrisboyer: @GreatbyChoiceMH is illustrating examples of companies that rise above the rest: Southwest Airlines, Progressive Insurace, Amgen #hcms12
April 30, 2012, 12:10 pm
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@spaley: RT @jakepoore: Listening to Morten Hansen, co-author w/Jim Collins, “Great By Choice” #hcms12
April 30, 2012, 12:10 pm
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@dandunlop: Thanks for the mention! RT @hcstrategists: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcsm http://t.co/rU0HBQ5S”
April 30, 2012, 12:12 pm
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@chrisboyer: @GreatbyChoiceMH Factors of successful companies: #1 leadership (but not the typical ideas of great leaders)… #hcms12
April 30, 2012, 12:12 pm
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@CJForse: So far so good preso from Morten Hansen (@greatbychoicemh) at #hcms12!
April 30, 2012, 12:13 pm
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@chrisboyer: @GreatbyChoiceMH: leaders must create a culture of discipline and resolve, or fanatic discipline (consistency of action) #hcms12
April 30, 2012, 12:14 pm
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@crlganz: Differentiators of successful companies: culture of discipline and results. Keep your focus. Consistency of action. #hcms12
April 30, 2012, 12:14 pm
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@DigMedCom: Twitter Transcipt from Day 1 of #HCMS12 in Orlando: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg… http://t.co/suBX5imj
April 30, 2012, 12:15 pm
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@calvinhp: Leadership means consistency in action #hcms12 #great
April 30, 2012, 12:15 pm
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@chrisboyer: @GreatbyChoiceMH: “if you want to be great, you have to create” #hcms12
April 30, 2012, 12:15 pm
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@spaley: Hansen: Great leaders are fanatically consistent. Discipline is key. #hcms12
April 30, 2012, 12:15 pm
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@TenAdams: What makes a leader? Fanatic Discipline. Words=Actions #hcms12
April 30, 2012, 12:16 pm
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@chrisboyer: @GreatbyChoiceMH defines empirical creativity as taking your ideas and using measurement to see if your ideas actually work #hcms12
April 30, 2012, 12:17 pm
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@dandunlop: RT @chrisboyer: FYI – Morton Hansen’s Twitter account is @GreatbyChoiceMH – se sure to follow him. #hcms12
April 30, 2012, 12:17 pm
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@amandatodo: #hcms12 (@ The Ritz-Carlton Orlando, Grande Lakes) http://t.co/PXG0eAwT
April 30, 2012, 12:17 pm
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@ndaug: RT @TenAdams: What makes a leader? Fanatic Discipline. Words=Actions #hcms12
April 30, 2012, 12:18 pm
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@chrisboyer: @GreatbyChoiceMH also says leaders must have “productive paranoia” – hypvigilent of concerns that might effect you #hcms12
April 30, 2012, 12:18 pm
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@crlganz: Productive paranoia worried, hyper-vigilant taking action #hcms12
April 30, 2012, 12:19 pm
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@calvinhp: Channel productive paranoia, be hyper vigilant to take action #hcms12
April 30, 2012, 12:19 pm
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@spaley: Hansen: great leaders need to be productively paranoid. #hcms12
April 30, 2012, 12:19 pm
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@chrisboyer: (I am not sure if it’s smart to ask traditionally conservative healthcare marketers to be more paranoid than they already are!) #hcms12
April 30, 2012, 12:19 pm
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@chrisboyer: @GreatbyChoiceMH another leadership characteristic: “greater ambition” to go beyond yourself and build a great company #hcms12
April 30, 2012, 12:21 pm
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@CJForse: The difference makers: fanatic discipline, empirical creativity, productive paranoia & greater ambition via @GreatbyChoiceMH at #hcms12
April 30, 2012, 12:21 pm
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@drnic1: RT @HCStrategists: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/nxv7KbZs”
April 30, 2012, 12:22 pm
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@calvinhp: Greater ambition, build an institution beyond self, can relate to this one 😉 #hcms12 build the place you want to be with others
April 30, 2012, 12:22 pm
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@crlganz: Need greater ambition to build a great institution. #hcms12
April 30, 2012, 12:22 pm
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@strategylynn: Per Morten Hansen PhD Univ of Ca #hcms12: “to be great u have to create”. Empirical creativity-take ur creative ideas & root them in data!
April 30, 2012, 12:23 pm
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@chrisboyer: @GreatbyChoiceMH fanatic discipline keeps u moving forward, productive paranoia keeps u alive, empirical creativity keeps u on track #hcms12
April 30, 2012, 12:23 pm
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@spaley: Great leadership is trainable. @greatbychoice #hcms12
April 30, 2012, 12:23 pm
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@ndaug: What makes a leader? Productive Paranoia – I’ve got this one covered! @TenAdams #hcms12
April 30, 2012, 12:24 pm
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@spaley: Great leadership is trainable. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:25 pm
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@chrisboyer: @GreatbyChoiceMH Growth is important to build a great company (a truth in healthcare as well: “no margin, no mission”) #hcms12
April 30, 2012, 12:26 pm
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@chrisboyer: @GreatbyChoiceMH – good companies (such as Stryker) set a progress marker with upper and lower bounds – steady approach to growth #hcms12
April 30, 2012, 12:28 pm
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@jakepoore: Southwest airlines beat the stock market 63 times with fanatic discipline, empirical creativity, prod. paranoia and greater ambition #hcms12
April 30, 2012, 12:29 pm
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@crlganz: Stryker goal prefer steady growth to spectacular growth. Pace yourself. #hcms12
April 30, 2012, 12:29 pm
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@crlganz: RT @spaley: Great leadership is trainable. @greatbychoice #hcms12
April 30, 2012, 12:29 pm
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@HCStrategists: Morten Hansen #hcms12 great leaders have fanatic discipline, empirical creativity, productive paranoia, greater ambition.
April 30, 2012, 12:29 pm
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@crlganz: RT @calvinhp: Greater ambition, build an institution beyond self, can relate to this one 😉 #hcms12 build the place you want to be with others
April 30, 2012, 12:29 pm
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@chrisboyer: @GreatbyChoiceMH How to build steady growth in your company (20 mile marker) – build a progress marker, and hit it. #hcms12
April 30, 2012, 12:30 pm
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@calvinhp: Focus on every year a little bit better, consistently #hcms12
April 30, 2012, 12:30 pm
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@calvinhp: RT @HCStrategists: Morten Hansen #hcms12 great leaders have fanatic discipline, empirical creativity, productive paranoia, greater ambition.
April 30, 2012, 12:31 pm
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@Sharon_Paley: RT @spaley: Hansen: great leaders need to be productively paranoid. #hcms12
April 30, 2012, 12:31 pm
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@crlganz: Morten Hansen is a great speaker. #hcms12 Thanks @HCStrategists for bringing him to the conf.
April 30, 2012, 12:31 pm
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@calvinhp: RT @spaley: Great leadership is trainable. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:31 pm
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@sixfeetup: RT @calvinhp: Greater ambition, build an institution beyond self, can relate to this one 😉 #hcms12 build the place you want to be with others
April 30, 2012, 12:31 pm
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@jakepoore: RT @chrisboyer: fanatic discipline keeps u moving forward, productive paranoia keeps u alive, empirical creativity keeps u on track #hcms12
April 30, 2012, 12:32 pm
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@chrisboyer: @GreatbyChoiceMH if u had to hit one progress marker in your job today, what would that be? make sure it’s measurable #hcms12
April 30, 2012, 12:32 pm
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@chrisboyer: I love how @GreatbyChoiceMH always brings marketing back to measurement. ROI is key! #hcms12
April 30, 2012, 12:33 pm
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@chrisboyer: @GreatbyChoiceMH while u must steadily march, u have to innovate to stay current of market trends. #hcms12
April 30, 2012, 12:34 pm
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@chrisboyer: @GreatbyChoiceMH example of how Southwest copied directly from PSA – the copier won and the innovator faded to obscurity #hcms12
April 30, 2012, 12:37 pm
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@spaley: Oftentimes the innovator doesn’t win. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:37 pm
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@spaley: MT @chrisboyer: @GreatbyChoiceMH Southwest copied directly from PSA – the copier won and the innovator faded to obscurity #hcms12
April 30, 2012, 12:37 pm
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@crlganz: RT @spaley: Oftentimes the innovator doesn’t win. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:38 pm
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@spaley: Innovation has diminishing returns beyond a certain threshold. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:38 pm
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@chrisboyer: @GreatbyChoiceMH creativity has a challenge; Innovation can be a hurdle. You have to be innovative enough, and then scale #hcms12
April 30, 2012, 12:39 pm
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@kassipr: RT @crlganz: Morten Hansen is a great speaker. #hcms12 Thanks @HCStrategists for bringing him to the conf.
April 30, 2012, 12:40 pm
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@kassipr: RT @calvinhp: Focus on every year a little bit better, consistently #hcms12
April 30, 2012, 12:40 pm
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@spaley: Great companies experiment and only then do they bet big. Sounds like “Lean Startup”. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:41 pm
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@DigMedCom: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/F0FgNNBe”: “… http://t.co/Hn8Dhn7Y #hcsmin
April 30, 2012, 12:41 pm
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@chrisboyer: @GreatbyChoiceMH creativity approaches: “uncalibrated cannonball” (go big) or “bullets, than cannoball” (smaller approach) #hcms12
April 30, 2012, 12:43 pm
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@spaley: Companies never become great through big acquisitions. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:43 pm
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@chrisboyer: What @GreatbyChoiceMH is describing for creativity is called “Waterfall” vs “agile” in software development #hcms12
April 30, 2012, 12:44 pm
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@calvinhp: Key here appears to be test and *learn* #hcms12
April 30, 2012, 12:45 pm
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@spaley: Experimentation is more important than ‘big strategy’. @GreatbyChoiceMH #leanstartup #hcms12
April 30, 2012, 12:45 pm
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@kassipr: Bullets, then Cannonballs.Test, then go big @GreatbyChoiceMH #hcms12
April 30, 2012, 12:45 pm
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@crlganz: Analysis is not the way forward, experimentation is. #hcms12 @greatbychoicemh
April 30, 2012, 12:45 pm
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@chrisboyer: RT @kassipr: Bullets, then Cannonballs.Test, then go big @GreatbyChoiceMH #hcms12
April 30, 2012, 12:45 pm
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@chrisboyer: RT @spaley: Experimentation is more important than ‘big strategy’. @GreatbyChoiceMH #leanstartup #hcms12
April 30, 2012, 12:46 pm
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@spaley: Experimentation is the new market research – @GreatbyChoiceMH #hcms12
April 30, 2012, 12:46 pm
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@TripBuilder: Tidbit #115-The World of TripBuilder. At #HCMS12, have a meal at THe Table, most undiscovered gem in Orlando! http://t.co/gZD5BY9U #hcsm…
April 30, 2012, 12:46 pm
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@chrisboyer: @GreatbyChoiceMH Here’s the approach: fire bullets, see if it works, if it does bet big and fire the cannonball #hcms12
April 30, 2012, 12:46 pm
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@chrisboyer: @GreatbyChoiceMH “it’s not how much you innovate. it’s how you innovate” #hcms12
April 30, 2012, 12:46 pm
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@ahaval: @greatbychoiceMH calls iteration experimentation. Says its the new market research. Straight from #ux. Right @chrisboyer? #hcms12
April 30, 2012, 12:46 pm
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@calvinhp: @calvinhp well, then commit and fire the big cannonball #hcms12
April 30, 2012, 12:47 pm
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@sixfeetup: @calvinhp well, then commit and fire the big cannonball #hcms12
April 30, 2012, 12:47 pm
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@kassipr: Its not how much you innovate, its how you innovate that matters @greatbychoiceMH #hcms12 @massmediahealth
April 30, 2012, 12:47 pm
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@dandunlop: RT @spaley: Great companies experiment and only then do they bet big. Sounds like “Lean Startup”. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:48 pm
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@crlganz: RT @kassipr: Its not how much you innovate, its how you innovate that matters @greatbychoiceMH #hcms12 @massmediahealth
April 30, 2012, 12:51 pm
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@chrisboyer: @GreatbyChoiceMH great companies prevail because they build a work-around solution/they plan #hcms12
April 30, 2012, 12:51 pm
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@spaley: Great leaders plan for contingencies. @GreatbyChoiceMH #hcms12
April 30, 2012, 12:52 pm
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@crlganz: Cash reserves are key in a world of change. How healthy is your balance sheet? @Greatbychoicemh #hcms12
April 30, 2012, 12:54 pm
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@ahaval: Spot the trends early. That is so key for marketers. But then the question becomes how quickly should we react? @GreatByChoiceMH #hcms12
April 30, 2012, 12:55 pm
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@chrisboyer: @GreatbyChoiceMH the concept of “fast, fast, fast” is the best approach. moderate your speed: spot trends early #hcms12
April 30, 2012, 12:55 pm
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@ThoughtLP: watch for talks and tweets from @bluespiremktg, @dandunlop, @IntervalChris, @stremcha, @chrisboyer at #hcms12. All great @ThoughtLP authors!
April 30, 2012, 12:55 pm
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@brianbierbaum: watch for talks and tweets from @bluespiremktg, @dandunlop, @IntervalChris, @stremcha, @chrisboyer at #hcms12. All great @ThoughtLP authors!
April 30, 2012, 12:55 pm
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@jakepoore: You need to build your “death line” mark, plan worse case scenario to weather the storm. @greatbychoicemh #hcms12
April 30, 2012, 12:56 pm
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@chrisboyer: @GreatbyChoiceMH companies tend to me more conservative and practice prudence. If you want to get big, get big slow (not fast) #hcms12
April 30, 2012, 12:56 pm
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@Franchisology: RT @crlganz: Analysis is not the way forward, experimentation is. #hcms12 @greatbychoicemh
April 30, 2012, 12:57 pm
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@CJForse: What percentage of people do you think are tweeting at #hcms12? B/c I only see about 5 people 🙂
April 30, 2012, 12:57 pm
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@chrisboyer: @GreatbyChoiceMH Myth: “radical change on the outside requires radical change on the inside” – not true. Good companies change less #hcms12
April 30, 2012, 12:57 pm
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@jessicascarlson: @greatbychoicemh is a great speaker. It even feels like Everest in here. #hcms12
April 30, 2012, 12:58 pm
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@dandunlop: MT @chrisboyer: @GreatbyChoiceMH Myth: “radical change on the outside requires radical change on the inside”. Good orgs change less #hcms12
April 30, 2012, 1:00 pm
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@chrisboyer: @GreatbyChoiceMH:good companies follow the SMaC recipe: Systematic, Methodological and Consistent #hcms12
April 30, 2012, 1:01 pm
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@chrisboyer: @GreatbyChoiceMH make sure your strategiecs for success are simple and concrete #hcms12
April 30, 2012, 1:01 pm
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@spaley: Keynote is interesting but has similar issue as Good to Great which is drawing big conclusions from small sample size. #hcms12
April 30, 2012, 1:03 pm
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@jakepoore: http://t.co/or3mb2fr listening to terrific speaker/ author Morton Hansen @greatbychoicemh, #hcms12 #patientexperience
April 30, 2012, 1:04 pm
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@crlganz: Do not change just because everyone else is or outside pressures say you should. #hcms12
April 30, 2012, 1:04 pm
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@jakepoore: RT @chrisboyer: @GreatbyChoiceMH:good companies follow the SMaC recipe: Systematic, Methodological and Consistent #hcms12
April 30, 2012, 1:04 pm
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@chrisboyer: @GreatbyChoiceMH: “the path to medocrity lies in chronic change” #hcms12
April 30, 2012, 1:05 pm
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@MissDanaSmith: RT @dandunlop: RT @spaley: Great companies experiment and only then do they bet big. Sounds like “Lean Startup”. @GreatbyChoiceMH #hcms12
April 30, 2012, 1:05 pm
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@chrisboyer: @GreatbyChoiceMH Greatness is a choice – the huge agenda: marketers bring in the voice of the consumer. #hcms12
April 30, 2012, 1:06 pm
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@HCStrategists: Marketers: help articulate the SMaC recipe /success formula of your hospital. Not radical change. Morten Hansen #hcms12
April 30, 2012, 1:06 pm
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@stremcha: If there’s no change going on around you, there’s not much you can do to make a difference. #hcms12
April 30, 2012, 1:07 pm
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@ahaval: Seize the opportunities. Don’t be paralyzed by the changes. #hcms12
April 30, 2012, 1:08 pm
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@crlganz: Change is not something to fear, seize the opportunities. @greatbychoicemh #hcms12
April 30, 2012, 1:08 pm
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@JoelCessna: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/jsNuMXZX” great transcript!
April 30, 2012, 1:08 pm
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@crlganz: RT @ahaval: Seize the opportunities. Don’t be paralyzed by the changes. #hcms12
April 30, 2012, 1:09 pm
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@kassipr: @greatbychoiceMH: This IS your moment, Seize It. #hcms12
April 30, 2012, 1:10 pm
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@kevinstejskal: Balance your marketing efforts through a specific campaign. Dr. Right speed dating anyone? @srmcatlanta #hcms12 http://t.co/70ueH5Kk
April 30, 2012, 1:10 pm
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@kassipr: RT @JoelCessna: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/jsNuMXZX” great transcript!
April 30, 2012, 1:11 pm
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@DigMedCom: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/F0FgNNBe” gr… http://t.co/YPL408jT #hcsmin
April 30, 2012, 1:13 pm
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@crlganz: Successful companies grow their successor internally. #hcms12
April 30, 2012, 1:13 pm
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@KristinBaird: “Greatness is a choice. In times of chaos, craft sMaC recipe.” Morten Hansen #hcms12. Is #PatientExperience must be a constant.
April 30, 2012, 1:14 pm
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@kassipr: RT @crlganz: Successful companies grow their successor internally. #hcms12
April 30, 2012, 1:15 pm
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@DigMedCom: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/F0FgNNBe”: “@dandunl… http://t.co/Hn8Dhn7Y
April 30, 2012, 1:16 pm
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@DigMedCom: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/F0FgNNBe” great tran… http://t.co/YPL408jT
April 30, 2012, 1:16 pm
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@strategylynn: Morten Hansen #hcms12 Successful businesses have a SMaC Recipe. A list of success factors that are systematic, methodological & consistent.
April 30, 2012, 1:16 pm
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@HCStrategists: Great companies have a SMaC plan. Systematic, methodical, consistent @greatbychoiceMH #hcms12
April 30, 2012, 1:24 pm
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@fitzgeralde: RT @chrisboyer: @GreatbyChoiceMH: “the path to medocrity lies in chronic change” #hcms12
April 30, 2012, 1:26 pm
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@fitzgeralde: Successful businesses have a SMaC Recipe. A list of success factors that are systematic, methodological & consistent. #hcms12
April 30, 2012, 1:29 pm
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@HCStrategists: Morten Hansen #hcms12 Great start to day 2 of Healthcare Marketing Summit. HC marketers this is your moment. Don’t let it slip.
April 30, 2012, 1:34 pm
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@jenningshealth: RT @digmedcom: Twitter Transcipt from Day 1 of #HCMS12 in Orlando: Twitter Transcipt from Day 1 of #HCMS12 in Orlando |…
April 30, 2012, 1:35 pm
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@HCStrategists: #hcms12 call to action from Morten Hansen: No better moment to make a difference. Seize the opportunity.
April 30, 2012, 1:38 pm
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@dandunlop: Ready to start my presentation (Marketing to Referring Physicians) at #HCMS12 – National Healthcare Marketing Strategies Summit #hcmktg
April 30, 2012, 1:40 pm
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@amandatodo: Intrigued by session title”digital body language” Looking forward to @stevewoods presentation. #hcms12
April 30, 2012, 1:40 pm
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@amandatodo: RT @HCStrategists: #hcms12 call to action from Morten Hansen: No better moment to make a difference. Seize the opportunity.
April 30, 2012, 1:41 pm
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@JoelCessna: Getting ready to watch friend @dandunlop speak at #HCMS12
April 30, 2012, 1:45 pm
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@dandunlop: Room filling up for presentation. #hcms12 http://t.co/Y9tmAfsy
April 30, 2012, 1:45 pm
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@chrisboyer: Looking forward to seeing @dandunlop preent this morning at #hcms12
April 30, 2012, 1:46 pm
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@vlsmds: I know it will be great! RT @dandunlop: Room filling up for presentation. #hcms12 http://t.co/yWyeVEGD
April 30, 2012, 1:47 pm
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@chrisboyer: @dandunlop is warming up the room at #hcms12 http://t.co/z7STC7T1
April 30, 2012, 1:49 pm
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@kassipr: Getting ready for @dandunlop presentation about Marketing to Physicians #hcms12
April 30, 2012, 1:49 pm
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@chrisboyer: @dandunlop is describing the challenges doctors today face: they now actually have to run their business as a business #hcms12
April 30, 2012, 1:49 pm
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@HCStrategists: @greatbychoiceMH #hcms12 HC marketers/strategists are bridge btwn consumers & the org. Be hyper vigilant @ mkt. translate into solutions
April 30, 2012, 1:50 pm
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@dandunlop: I plan to be tweeting while my co-presenters are sharing their care studies. Marketing to Referring Physicians. #HCMS12 #hcmktg
April 30, 2012, 1:50 pm
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@kevinstejskal: Learn how to better promote your online initiatives with internal stakeholders, the public, and the media. #hcms12 http://t.co/ackMM1AT
April 30, 2012, 1:50 pm
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@chrisboyer: @dandunlop Check out how he’s scheduling his tweets so they run while he presents…go HootSuite! #hcms12
April 30, 2012, 1:50 pm
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@chrisboyer: @dandunlop in many cases, physician liaisons/sales/marketing/communications are not sturcturally organized withiin marketing #hcms12
April 30, 2012, 1:52 pm
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@chrisboyer: It’s “standing room only” in @dandunlop’s presentation – they’re bringing in chairs for the overflow #hcms12
April 30, 2012, 1:53 pm
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@produceconsume: RT @HCStrategists: @greatbychoiceMH #hcms12 HC marketers/strategists are bridge btwn consumers & the org. Be hyper vigilant @ mkt. translate into solutions
April 30, 2012, 1:54 pm
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@stremcha: YES. You can reach physicians via social media. – @dandunlop #hcms12
April 30, 2012, 1:54 pm
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@chrisboyer: RT @stremcha: YES. You can reach physicians via social media. – @dandunlop #hcms12
April 30, 2012, 1:54 pm
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@HCStrategists: @greatbychoiceMH #hcms12 Experimentation is the new market research. Fire bullets, did it work? Then fire cannonball.
April 30, 2012, 1:55 pm
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@kassipr: Doctors are going online to network with their peers and get advice @dandunlop #hcms12
April 30, 2012, 1:55 pm
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@chrisboyer: @dandunlop used crowdsourcing through LinkedIn (the ugly step-child of social media) to help build an integrated phys. mktg plan #hcms12
April 30, 2012, 1:56 pm
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@chrisboyer: FYI, for those that don’t know, here’s @dandunlop’s blog: http://t.co/YrNFFuld #hcms12
April 30, 2012, 1:57 pm
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@RH_DScott: At #hcms12, session re: marketing to physicians: per Dan Dunlop our methods are “dated and antiquated” – need to update our methods! #hcmktg
April 30, 2012, 1:57 pm
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@chrisboyer: @dandunlop phys mktg best practices: comprehensive online resources, referring doc portal, video introductions, social media & blogs #hcms12
April 30, 2012, 1:58 pm
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@JoelCessna: Use video to introduce docs to referring docs as well as patients @dandunlop #HCMS12
April 30, 2012, 1:58 pm
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@jessicascarlson: Steven Woods from @eloqua talking about digital body language and how we engage with the patients online. #hcms12
April 30, 2012, 1:59 pm
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@crlganz: Let Drs and consumers meet your Drs online. Use social media @dandunlop #hcms12
April 30, 2012, 1:59 pm
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@chrisboyer: MD Anderson’s physician portal: http://t.co/oaG17ZY3 #hcms12 @dandunlop
April 30, 2012, 1:59 pm
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@RH_DScott: Dunlop in session at #hcms12 Number 1 fear of referring physicians: not getting patient back – need to address proactively! #hcmktg
April 30, 2012, 1:59 pm
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@jessicascarlson: By understanding digital body language, we can make content discoverable, understand potential patients and guide learning. #hcms12
April 30, 2012, 2:00 pm
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@RH_DScott: Meet the docs videos are great way to reach referring docs – example Tufts per @dandunlop at #hcms12 #hcmktg
April 30, 2012, 2:01 pm
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@HCStrategists: Fast is not alway better. Know how much time u have. Slow when u can; fast when u must. @greatbychoicemh #hcms12
April 30, 2012, 2:01 pm
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@chrisboyer: Here’s Swedish Hospital’s physician blog: http://t.co/A2SLi6kS #hcms12 @dandunlop
April 30, 2012, 2:02 pm
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@chrisboyer: @hjluks’s blog is here: http://t.co/mEZgOOKz – the sad thing is his hospital won’t let him mention their name #hcms12 @dandunlop
April 30, 2012, 2:03 pm
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@crlganz: RT @RH_DScott: Dunlop in session at #hcms12 Number 1 fear of referring physicians: not getting patient back – need to address proactively! #hcmktg
April 30, 2012, 2:03 pm
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@LionShare_Mktg: Day two at the @HCStrategists #hcms12 conference. Looking forward to an insightful day. http://t.co/SonLNqQt
April 30, 2012, 2:03 pm
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@JoelCessna: Success in comes with trust, time saving, and topical content @dandunlop #HCMS12
April 30, 2012, 2:04 pm
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@chrisboyer: @dandunlop speaks words of truth: physicain blogs should be kept public (even though it’s physician to physician) #hcms12
April 30, 2012, 2:04 pm
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@bobbiebbing: Do you know your LinkedIn stats? #hcms12
April 30, 2012, 2:04 pm
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@RH_DScott: Physicians feel more comfortable with LinkedIn vs. some other social media sites – use it! per @dandunlop at #hcms12
April 30, 2012, 2:05 pm
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@chrisboyer: @dandunlop give your physician’s a sense of community and belonging. Marketing is about building community #hcms12
April 30, 2012, 2:05 pm
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@stremcha: Marketing is about community building. – @dandunlop #hcms12
April 30, 2012, 2:05 pm
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@ahaval: @dandunlop says that doctors trust LinkedIn for their own information more than Facebook. #hcms12
April 30, 2012, 2:05 pm
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@bstamats: At #hcms12, session re: digital body language, Steven Woods- great content leads to social sharing
April 30, 2012, 2:05 pm
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@stremcha: RT @kassipr: Doctors are going online to network with their peers and get advice @dandunlop #hcms12
April 30, 2012, 2:05 pm
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@KariShimmel: Marketing is about community building @dandunlop #hcms12
April 30, 2012, 2:06 pm
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@kassipr: every session is better than they last! #hcms12
April 30, 2012, 2:06 pm
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@dandunlop: Jill Lawlor now presenting at #hcms12. Telling the phys relations story from Cooper University Hospital. #hcmktg
April 30, 2012, 2:07 pm
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@kassipr: RT @RH_DScott: Physicians feel more comfortable with LinkedIn vs. some other social media sites – use it! per @dandunlop at #hcms12
April 30, 2012, 2:08 pm
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@dandunlop: @KariShimmel thanks for the Tweets! #hcms12
April 30, 2012, 2:08 pm
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@chrisboyer: MT @dandunlop: Jill Lawlor now presenting at #hcms12. Telling the phys relations story from Cooper Univ Hosp (what’s her twitter acct?)
April 30, 2012, 2:08 pm
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@dandunlop: RT @stremcha: Marketing is about community building. – @dandunlop #hcms12
April 30, 2012, 2:08 pm
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@crlganz: RT @RH_DScott: Physicians feel more comfortable with LinkedIn vs. some other social media sites – use it! per @dandunlop at #hcms12
April 30, 2012, 2:09 pm
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@ahaval: RT @KariShimmel: Marketing is about community building @dandunlop #hcms12
April 30, 2012, 2:09 pm
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@dandunlop: RT @chrisboyer: @dandunlop speaks words of truth: physicain blogs should be kept public (even though it’s physician to physician) #hcms12
April 30, 2012, 2:09 pm
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@HCStrategists: “@bstamats: At #hcms12, session re: digital body language, Steven Woods- great content leads to social sharing”
April 30, 2012, 2:10 pm
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@HCStrategists: “@kassipr: every session is better than they last! #hcms12”
April 30, 2012, 2:11 pm
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@dandunlop: Thanks Chris! “@chrisboyer: FYI, for those that don’t know, here’s @dandunlop’s blog: http://t.co/iyHLctvM #hcms12”
April 30, 2012, 2:11 pm
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@RH_DScott: Lawlor from Cooper Univ Hosp at #hcms12: dev’d South Jersey Medical Report w/ editorial content to help drive referrals #hcms12
April 30, 2012, 2:12 pm
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@chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 2:12 pm
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@jakepoore: At #hcms12 with terrific speaker Suzanne Hendery CMO Baystate Health: improving #patientexperience bridging marketing /clinical partnerships
April 30, 2012, 2:12 pm
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@jessicascarlson: “Great content is the foundation of everything we need to do.” amen! #hcms12
April 30, 2012, 2:12 pm
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@ahaval: RT @jessicascarlson: “Great content is the foundation of everything we need to do.” amen! #hcms12
April 30, 2012, 2:13 pm
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@RH_DScott: RT @chrisboyer: Here’s a great example of physician marketing from Cooper Hospital: http://t.co/6yOMwli0 #hcms12 @dandunlop #hcmktg #hcsm
April 30, 2012, 2:13 pm
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@chrisboyer: Gotta stop tweeting @dandunlop’s presentation at #hcms12 – going to prepare for my 11am preso with @IntervalChris – come see our breakout
April 30, 2012, 2:13 pm
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@coachkiki: RT @chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 2:13 pm
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@jessicascarlson: Differentiate between early stage and late stage content and guide patients along the way. #hcms12
April 30, 2012, 2:15 pm
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@RH_DScott: Know what a “spadea” is? newspaper wrap-around – successfully used by Cooper to drive more awareness and increase referrals #hcmktg #hcms12
April 30, 2012, 2:15 pm
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@DigMedCom: Dunlop in session at #hcms12 Number 1 fear of referring physicians: not getting patient back – need to … http://t.co/GbLHF7Ke #hcsmin
April 30, 2012, 2:15 pm
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@KariShimmel: “@jessicascarlson: “Great content is the foundation of everything we need to do.” amen! #hcms12
April 30, 2012, 2:16 pm
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@kassipr: RT @chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 2:17 pm
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@DigMedCom: Dunlop in session at #hcms12 Number 1 fear of referring physicians: not getting patient back – need to address … http://t.co/GbLHF7Ke
April 30, 2012, 2:17 pm
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@dandunlop: RT @chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 2:17 pm
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@RH_DScott: Lawler fr Cooper: Peer to Peer program extremely successful – specialist meets non-Cooper PC physician to increase trust, referrals #hcms12
April 30, 2012, 2:20 pm
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@JoelCessna: Most effective physician liaison tactic is peer to peer program at Cooper University Hospital #HCMS12
April 30, 2012, 2:20 pm
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@JoelCessna: RT @chrisboyer: Gotta stop tweeting @dandunlop’s presentation at #hcms12 – going to prepare for my 11am preso with @IntervalChris – come see our breakout
April 30, 2012, 2:20 pm
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@HCStrategists: “@JoelCessna: Most effective physician liaison tactic is peer to peer program at Cooper University Hospital #HCMS12”
April 30, 2012, 2:21 pm
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@RH_DScott: “Crimson Advantage” – data on referrals in community – another tool in Cooper toolbox to drive referrals -has helped them #hcmktg #hcms12
April 30, 2012, 2:22 pm
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@RH_DScott: First year results of physician mktg program at Cooper Univ Hosp: +13% referrals – nicely done #hcmktg #hcms12
April 30, 2012, 2:24 pm
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@kevinstejskal: Thanks for the follow @kassipr. Hope you’re enjoying #hcms12
April 30, 2012, 2:25 pm
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@bobbiebbing: I’m curious how many beds each hospital at #hcms12 has? Share please!
April 30, 2012, 2:26 pm
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@JoelCessna: What referring physicians want is easy access and clinical info. Keeping communication lines open is key #HCMS12
April 30, 2012, 2:26 pm
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@kassipr: Really learning a lot and meeting and connecting with great people! @kevinstejskal #hcms12”
April 30, 2012, 2:26 pm
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@TRG_Inc: Very excited for all that has been happening at #hcms12! Stop by our booth and say HI! http://t.co/8Gr7156d
April 30, 2012, 2:27 pm
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@jessicascarlson: Align content development with conditions that require the most research. #hcms12
April 30, 2012, 2:30 pm
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@brightwhistle: Round II begins at #hcms12 – Some great sessions yesterday, some very insightful speakers …many more to come today.
April 30, 2012, 2:32 pm
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@Rajadaja: Round II begins at #hcms12 – Some great sessions yesterday, some very insightful speakers …many more to come today.
April 30, 2012, 2:32 pm
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@brianbierbaum: Who needs free pens at #hms12 #hcms12 when you can see photos of my baby girl at the @bluespiremktg booth! No you may bring her home!
April 30, 2012, 2:32 pm
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@ThoughtLP: Who needs free pens at #hms12 #hcms12 when you can see photos of my baby girl at the @bluespiremktg booth! No you may bring her home!
April 30, 2012, 2:32 pm
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@dandunlop: Lyle Green from MD Anderson is now presenting: Marketing to Referring Physicians. #hcms12 Terrific presenter!
April 30, 2012, 2:32 pm
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@dandunlop: RT @JoelCessna: What referring physicians want is easy access and clinical info. Keeping communication lines open is key #HCMS12
April 30, 2012, 2:34 pm
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@jessicascarlson: I like the idea of content being part of the conversion funnel. A key aspect of nurturing. #hcms12
April 30, 2012, 2:35 pm
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@chrisboyer: Catch @IntervalChris and I speak at 11am on “Breaking the Rules of Website Design” – Plaza III it’s a must see event! #hcms12
April 30, 2012, 2:35 pm
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@kevinstejskal: Download Candid Conversations: A Compilation of Interviews with eHealth Executives white paper. #hcms12 http://t.co/m3q9kK6U
April 30, 2012, 2:36 pm
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@Lindahl10: RT @chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 2:36 pm
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@jessicascarlson: @pennmedicine talking about IVF campaign. Targeted different content for consumers at different cycle of process. #hcms12
April 30, 2012, 2:37 pm
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@chrisboyer: RT @JoelCessna: What referring physicians want is easy access and clinical info. Keeping communication lines open is key #HCMS12
April 30, 2012, 2:37 pm
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@dandunlop: Lyle Green: can’t successfully reach all the referring docs using traditional tactics! #hcms12
April 30, 2012, 2:38 pm
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@jakepoore: Suzanne Hendery Baystate Health: 4 pillars to cancer MD referrals access, expertise, personalization,compassion #hcms12 #patientexperience
April 30, 2012, 2:38 pm
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@JoelCessna: physician relation goals: quality, access, convenience #HCMS12
April 30, 2012, 2:39 pm
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@jakepoore: Suzanne Hendery Baystate Health: 4 pillars to cancer MD referrals access, expertise,personalization,compassion #hcms12 #patientexperience
April 30, 2012, 2:39 pm
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@JoelCessna: RT @dandunlop: Lyle Green: can’t successfully reach all the referring docs using traditional tactics! #hcms12
April 30, 2012, 2:39 pm
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@RH_DScott: MD Anderson speaker #hcms12: when dealing with referring docs, its not about the brochure – its about clinical care & coordination #hcms12
April 30, 2012, 2:39 pm
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@dandunlop: RT @JoelCessna: physician relation goals: quality, access, convenience #HCMS12
April 30, 2012, 2:39 pm
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@KariShimmel: Can’t just have quality and access – convenience and relationships are key. Communicate and returning the patient builds referrals #hcms12
April 30, 2012, 2:39 pm
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@JoelCessna: RT @jessicascarlson: I like the idea of content being part of the conversion funnel. A key aspect of nurturing. #hcms12
April 30, 2012, 2:40 pm
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@lsaldanamd: RT @JoelCessna: What referring physicians want is easy access and clinical info. Keeping communication lines open is key #HCMS12
April 30, 2012, 2:40 pm
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@chrisboyer: RT @JoelCessna: physician relation goals: quality, access, convenience #HCMS12
April 30, 2012, 2:42 pm
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@dandunlop: Lyle Green: Discussing importance of sending patient back to their PCP when the time is right. #hcms12
April 30, 2012, 2:43 pm
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@calvinhp: Presenter is covering sensory mrktg, that gets me excited, let’s build great experiences that interact with you #hcms12
April 30, 2012, 2:43 pm
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@cjbryant: @chrisboyer & @IntervalChris present at 11am ‘Breaking the Rules of Website Design’; Plaza III. Should be good! #hcms12
April 30, 2012, 2:45 pm
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@bstamats: Be well caffeinated for the sessions, Stamats Healthcare Marketing coffee break at 11am. #hcms12
April 30, 2012, 2:45 pm
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@RH_DScott: MD Anderson has >1000 clinical trials going on at any point in time! – lot of emphasis on comms related to trials on website #hcms12
April 30, 2012, 2:45 pm
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@cjbryant: Good advice RT @jessicascarlson Align content development with conditions that require the most research. #hcms12
April 30, 2012, 2:46 pm
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@dandunlop: Green: importance of easy access to clinical trials info for referring physicians. Access to novel therapies. #hcms12
April 30, 2012, 2:46 pm
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@WaxCom: Wax Custom Communications Is at the Health Care #Marketing Summit! Come Visit Our Booth and enter to win a BRAND NEW Kindle Fire! #hcms12
April 30, 2012, 2:47 pm
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@LRaquelPeterson: RT @cjbryant: Good advice RT @jessicascarlson Align content development with conditions that require the most research. #hcms12
April 30, 2012, 2:49 pm
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@klein5jen: RT @spaley: Experimentation is more important than ‘big strategy’. @GreatbyChoiceMH #leanstartup #hcms12
April 30, 2012, 2:50 pm
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@dandunlop: Photo of Lyle Green of MD Anderson presenting at #hcms12 http://t.co/AVZp62wA
April 30, 2012, 2:51 pm
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@bobbiebbing: Does anyone use a service like Ebsco for royalty-free med articles? #hcms12
April 30, 2012, 2:53 pm
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@RH_DScott: MD Anderson uses paper.li for their physician liaison newsletter – very cool #hcmktg #hcms12
April 30, 2012, 2:54 pm
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@chrisboyer: Grab your coffee & head over to Plaza III to heckle @IntervalChris and me as we show you how to design hospital websites differently #hcms12
April 30, 2012, 2:55 pm
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@dandunlop: Lyle Green just mentioned MD Anderson’s use of paper.li electronic daily twitter newsletter to reach referring docs! #hcms12
April 30, 2012, 2:55 pm
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@jakepoore: Ah-ha moment! Suzanne Hendery @Baystate Medical used existg cancer patients as tour guides for employees as new site opened #hcms12
April 30, 2012, 2:55 pm
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@RH_DScott: Fantastic session on physician marketing at #hcms12 w/@dandunlop @LDGreen66 and Jill Lawlor – lots of great ideas & best practices #hcmktg
April 30, 2012, 2:57 pm
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@stremcha: Balance traditional media and new media for marketing success. – @dandunlop #hcms12
April 30, 2012, 2:58 pm
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@stremcha: RT @dandunlop: Lyle Green: can’t successfully reach all the referring docs using traditional tactics! #hcms12
April 30, 2012, 2:58 pm
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@stremcha: RT @JoelCessna: physician relation goals: quality, access, convenience #HCMS12
April 30, 2012, 2:58 pm
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@kassipr: RT @RH_DScott: Fantastic session on physician marketing at #hcms12 w/@dandunlop @LDGreen66 and Jill Lawlor – lots of great ideas & best practices #hcmktg
April 30, 2012, 2:58 pm
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@JoelCessna: RT @stremcha: Balance traditional media and new media for marketing success. – @dandunlop #hcms12
April 30, 2012, 2:59 pm
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@MedTouch: At #hcms12 physician relations session about printing physician referral dir. check @MedTouch dynamic Print to PDFnhttp://t.co/QhlkhFy5
April 30, 2012, 3:01 pm
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@MEDSEEK: MEDSEEK is in FL this week for the Healthcare Marketing Strategies conference. Come by and enter to win a Kindle Fire! #hcms12
April 30, 2012, 3:05 pm
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@CowsInTrees: Our branded water bottles have arrived! Moo. http://t.co/20SIEMMb #hcms12
April 30, 2012, 3:07 pm
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@kevinstejskal: Your site needs to be attractive and visually engaging. What do you think about your hospital’s visual brand? #hcms12 http://t.co/dLvSXOEg
April 30, 2012, 3:10 pm
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@ahaval: So excited for @chrisboyer and @IntervalChris presentation at #hcms12
April 30, 2012, 3:14 pm
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@spaley: Man is it cold in here… #hcms12
April 30, 2012, 3:16 pm
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@DigMedCom: Fantastic session on physician marketing at #hcms12 w/@dandunlop @LDGreen66 and Jill Lawlor – lots of gr… http://t.co/y634s0ON #hcsmin
April 30, 2012, 3:17 pm
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@JoelCessna: Ready to hear @IntervalChris and @chrisboyer present #HCMS12
April 30, 2012, 3:17 pm
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@crlganz: Breaking the rules of website design by Chris and Chris. #hcms12
April 30, 2012, 3:18 pm
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@DigMedCom: Fantastic session on physician marketing at #hcms12 w/@dandunlop @LDGreen66 and Jill Lawlor – lots of great idea… http://t.co/y634s0ON
April 30, 2012, 3:18 pm
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@kassipr: Getting started with session 2: Population health marketing strategies #hcms12
April 30, 2012, 3:18 pm
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@dandunlop: I didn’t know there were rules! RT @crlganz: Breaking the rules of website design by Chris and Chris. #hcms12
April 30, 2012, 3:19 pm
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@stremcha: Your heart website sucks. – @chrisboyer #hcms12
April 30, 2012, 3:21 pm
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@kassipr: most heard topic at break? How COLD everyone is. These breakout sessions are freezing!!! #hcms12 #turnuptheheat
April 30, 2012, 3:21 pm
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@ahaval: When @chrisboyer was told “Your heart website sucks
April 30, 2012, 3:22 pm
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@crlganz: Why to change your website? “Your heart website sucks” great client feedback @chrisboyer #hcms12
April 30, 2012, 3:22 pm
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@jessicascarlson: @chrisboyer #hcms12
April 30, 2012, 3:23 pm
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@spaley: +1 RT @kassipr: most heard topic at break? How COLD everyone is. These breakout sessions are freezing!!! #hcms12 #turnuptheheat
April 30, 2012, 3:23 pm
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@RH_DScott: I’ll attend any session whose title starts with “Breaking the rules…”!In website design session at #hcms12 w @chrisboyer and @chrisbevolo
April 30, 2012, 3:23 pm
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@JoelCessna: @chrisboyer talking about telling your story to the community #HCMS12
April 30, 2012, 3:23 pm
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@JoelCessna: RT @stremcha: Your heart website sucks. – @chrisboyer #hcms12
April 30, 2012, 3:23 pm
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@CowsInTrees: And we’re on! The CIT Team is talking about combining physician and consumer targets in Ritz Studio 1. #hcms12
April 30, 2012, 3:25 pm
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@stremcha: Rules you shouldn’t break? Know the story you need to tell. @IntervalChris #hcms12
April 30, 2012, 3:25 pm
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@RH_DScott: Start with “what is the story you are trying to tell” – simple but often overlooked rule of marketing! #hcms12 #hcmktg
April 30, 2012, 3:25 pm
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@spaley: Learning about how marketing analytics is being used in healthcare #hcms12
April 30, 2012, 3:25 pm
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@crlganz: @intervalchris rule #1 What is the story you are trying to tell? How will you differentiate yourself? #hcms12
April 30, 2012, 3:26 pm
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@jessicascarlson: @chrisboyer @Intervalchris Developing a unified voice for multi-location services a critical part of web redesign. #hcms12
April 30, 2012, 3:26 pm
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@JoelCessna: Rule to break: provide everything to everyone to everywhere @IntervalChris #HCMS12
April 30, 2012, 3:29 pm
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@RH_DScott: Rules to break abt web design? provide everything, provide it to everyone, provide it everywhere, one and done – hilarious but true! #hcms12
April 30, 2012, 3:29 pm
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@stremcha: Break ’em. @IntervalChris @chrisboyer #hcms12 http://t.co/pkY2kfou
April 30, 2012, 3:29 pm
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@bstamats: Break rules for web design: provide everything to everyone everywhere- impossible. #hcms12
April 30, 2012, 3:29 pm
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@jessicascarlson: @IntervalChris @ChrisBoyer Web rule to break – provide everything, provide it to everyone, provide it everywhere. #hcms12
April 30, 2012, 3:29 pm
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@ahaval: We think the more we offer, the better we are, but people struggle with too much choice. @IntervalChris #hcms12
April 30, 2012, 3:29 pm
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@crlganz: Consumers prefer fewer choices, do not try to present everything to everyone. #hcms12
April 30, 2012, 3:31 pm
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@spaley: RT @ahaval: We think the more we offer, the better we are, but people struggle with too much choice. @IntervalChris #hcms12
April 30, 2012, 3:31 pm
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@jessicascarlson: @chrisboyer describes the prior heart and vascular website as a “hot mess” #hcms12
April 30, 2012, 3:31 pm
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@calvinhp: Great website rule to break, one and done, these things are living works of art and are always evolving #hcms12
April 30, 2012, 3:31 pm
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@kassipr: Partnerships are key to success in health care. Not just other health orgs but schools, media, restaurants and businesses #hcms12
April 30, 2012, 3:33 pm
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@AmandaChanguris: RT @stremcha: Break ’em. @IntervalChris @chrisboyer #hcms12 http://t.co/pkY2kfou
April 30, 2012, 3:33 pm
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@stremcha: The new rules… @IntervalChris @IntervalChris #hcms12 http://t.co/DS6wcJTS
April 30, 2012, 3:34 pm
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@bobbiebbing: Know your patient – are they highly involved or do they just want someone to take care of them? This can change your marketing. #hcms12
April 30, 2012, 3:35 pm
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@JoelCessna: Prioritize, relevance, ease of use, engagement, measure and adjust are new rules @IntervalChris @chrisboyer #HCMS12
April 30, 2012, 3:35 pm
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@MassMediaHealth: RT @kassipr Partnerships are key to success in health care. Not just other health orgs but schools, media, restaurants & businesses #hcms12
April 30, 2012, 3:35 pm
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@RH_DScott: RT @ahaval: We think the more we offer, the better we are, but people struggle with too much choice. @IntervalChris #hcms12 #hcmktg
April 30, 2012, 3:35 pm
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@kassipr: RT @crlganz: Consumers prefer fewer choices, do not try to present everything to everyone. #hcms12
April 30, 2012, 3:35 pm
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@bstamats: New rules for web site design: prioritize on site, be relevant, easy use, engage, measure & adjust. #hcms12
April 30, 2012, 3:35 pm
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@kassipr: RT @bobbiebbing: When marketing to consumers, recognize there are shifts in who they trust. @cowsintrees #hcms12
April 30, 2012, 3:35 pm
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@ahaval: New rules of websites:Who are your users), relevance, ease of use,engagement, measure and adjust.Want actionable conversions. #hcms12
April 30, 2012, 3:35 pm
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@strategylynn: #hcms12 r u here looking for info on #hcmktg accountability, measurement & analysis? Drop me a note! Let’s meet for coffee & talk more!
April 30, 2012, 3:35 pm
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@jessicascarlson: @ChrisInterval measurement is a feedback loop. It’s not a one-and-done. #hcms12
April 30, 2012, 3:36 pm
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@stremcha: RT @JoelCessna: Prioritize, relevance, ease of use, engagement, measure and adjust are new rules @IntervalChris @chrisboyer #HCMS12
April 30, 2012, 3:36 pm
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@spaley: How do you know you wouldn’t have gotten these customers anyway? #analytics #hcms12
April 30, 2012, 3:36 pm
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@MassMediaHealth: RT @crlganz: Consumers prefer fewer choices, do not try to present everything to everyone. #hcms12
April 30, 2012, 3:36 pm
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@MassMediaHealth: RT @bobbiebbing: When marketing to consumers, recognize there are shifts in who they trust. @cowsintrees #hcms12
April 30, 2012, 3:36 pm
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@MassMediaHealth: RT @chrisboyer: Here’s a great example of physician marketing froom Cooper Hospital: http://t.co/YMVJubSf #hcms12 @dandunlop
April 30, 2012, 3:37 pm
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@kevinstejskal: Well said and true. RT @kassipr: Partnerships are key to success in health care… #hcms12
April 30, 2012, 3:37 pm
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@MassMediaHealth: RT @RH_DScott: Physicians feel more comfortable with LinkedIn vs. some other social media sites – use it! per @dandunlop at #hcms12
April 30, 2012, 3:37 pm
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@kassipr: RT @jessicascarlson: @ChrisInterval measurement is a feedback loop. It’s not a one-and-done. #hcms12
April 30, 2012, 3:39 pm
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@dandunlop: Right on! RT @joelcessna: Prioritize, relevance, ease of use, engagement, measure & adjust are new rules @IntervalChris @chrisboyer #HCMS12
April 30, 2012, 3:40 pm
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@MassMediaHealth: @MassMediaHealth @kassipr @AimeeDRomero Getting started with session 2: Population health marketing strategies #hcms12 http://t.co/tQidSFb3
April 30, 2012, 3:40 pm
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@kevinstejskal: Seeking a fresh design and new functionality? @srmcatlanta has both a strong design foundation & functionality. #hcms12…
April 30, 2012, 3:40 pm
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@crlganz: Real estate on your website should go to those you want to woo. #hcms12 @intervalchris @chrisboyer
April 30, 2012, 3:40 pm
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@ahaval: What breaking the rules of web design looks like after: http://t.co/76KA1BkG #hcms12 #notahotmess
April 30, 2012, 3:41 pm
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@jenningshealth: RT @massmediahealth: RT @chrisboyer: Here’s a great example of physician mrktg from Cooper Hospital: http://t.co/tqU1RtJQ #hcms12 @dandunlop
April 30, 2012, 3:41 pm
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@bstamats: Web site design: what is important to key audiences? Focus on that. #hcms12
April 30, 2012, 3:41 pm
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@karencorrigan: Like! MT @ahaval: New rules 4 websites: users, relevance, ease of use,engagement, measure, adjust – actionable conversions. #hcms12
April 30, 2012, 3:42 pm
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@jenningshealth: MT @rh_dscott: Fantastic session on physician mktg at #hcms12 w/@dandunlop @LDGreen66 & Jill Lawlor – great ideas & best practices #hcmktg
April 30, 2012, 3:42 pm
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@ahaval: Creating user “doorways” based on their information needs was how they introduced patients to new “worlds” about heart health. #hcms12
April 30, 2012, 3:43 pm
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@abstractedge: RT @bstamats: Web site design: what is important to key audiences? Focus on that. #hcms12
April 30, 2012, 3:43 pm
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@jenningshealth: MT @rh_dscott: MD Anderson uses paper.li for a physician liaison enewsletter -very cool #hcmktg #hcms12 Link to paper.li…
April 30, 2012, 3:44 pm
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@KristinBaird: Listening to Misty Hathaway from #MayoClinic re: their journey to excellence in #ptxp. Great strategy for living the brand. #hcms12
April 30, 2012, 3:45 pm
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@BairdGroup: Listening to Misty Hathaway from #MayoClinic re: their journey to excellence in #ptxp. Great strategy for living the brand. #hcms12
April 30, 2012, 3:45 pm
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@RH_DScott: RT @crlganz: Real estate on your website should go to those you want to woo. #hcms12 @IntervalChris @chrisboyer #hcmktg
April 30, 2012, 3:45 pm
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@RH_DScott: RT @ahaval: Creating user “doorways” based on user info needs was how they introduced patients to new “worlds” abt heart health. #hcms12
April 30, 2012, 3:47 pm
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@kassipr: RT @RH_DScott: RT @crlganz: Real estate on your website should go to those you want to woo. #hcms12 @IntervalChris @chrisboyer #hcmktg
April 30, 2012, 3:47 pm
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@spaley: Only at a healthcare mktg conference would somebody call a population with a higher risk of heart disease “good news” #hcms12
April 30, 2012, 3:47 pm
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@bstamats: Internal buy-in to web site supporting whole brand of healthcare org vital, watch silos. #hcms12
April 30, 2012, 3:48 pm
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@dandunlop: Love this. RT @crlganz: Real estate on your website should go to those you want to woo. #hcms12 @IntervalChris @chrisboyer
April 30, 2012, 3:49 pm
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@RH_DScott: Video is a HUGE engagement tool – people love videos! per @chrisboyer @intervalChris at #hcms12 #hcmktg
April 30, 2012, 3:52 pm
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@BairdGroup: #hcms12 Seek shared position of excellence across brand. Don’t only focus only on #HCAHPS. Need bigger picture to foster excellence #ptxp.
April 30, 2012, 3:52 pm
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@KariShimmel: RT @dandunlop: Love this. RT @crlganz: Real estate on your website should go to those you want to woo. #hcms12 @IntervalChris @chrisboyer
April 30, 2012, 3:52 pm
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@crlganz: Video is a huge engagement tool. Use it to tie info back to your offerings to close the loop. #hcms12 @chrisboyer
April 30, 2012, 3:54 pm
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@RH_DScott: Positioning of heart profiler as “Learn your heart age” improved response&engagement @ Inova – one of most popular pages now #hcms12 #hcmktg
April 30, 2012, 3:56 pm
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@jakepoore: #hcms12 misty Hathaway Mayo clinic says working the ancillary touchpoints (like parking) differentiate mayo from every other place
April 30, 2012, 3:57 pm
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@AimeeDRomero: #hcms12 listening to how Gunderson Lutheran created a community wellness campaign.
April 30, 2012, 4:00 pm
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@jakepoore: We map out the entire #patientexperience AND the emotions attached at each touchpoint – Misty Hathaway Mayo Clinic #hcms12
April 30, 2012, 4:00 pm
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@ahaval: @chrisboyer found a 9.3% conversion rate with their new heart website. #hcms12
April 30, 2012, 4:01 pm
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@KariShimmel: Is your website the clearinghouse for making decisions? @chrisboyer #hcms12
April 30, 2012, 4:02 pm
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@CJForse: @RH_DScott Here’s an interesting little test that shows how much people love video! http://t.co/QHzwUL9w #hcms12
April 30, 2012, 4:03 pm
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@dandunlop: Wellness Program: visit Gundersen Lutheran’s http://t.co/A4p703rt. Not as content rich as they would like, but a good start. #hcms12
April 30, 2012, 4:03 pm
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@MassMediaHealth: Great job @kassipr! RT @dandunlop Twitter Transcipt from Day 1 of #HCMS12 in Orlando | #hcmktg #hcsm http://t.co/XJzo6jzK
April 30, 2012, 4:04 pm
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@dandunlop: See it online http://t.co/A4p703rt MT @aimeedromero: #hcms12 How Gunderson Lutheran created a community wellness campaign.
April 30, 2012, 4:05 pm
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@RH_DScott: Key message: Don’t try to give everything to everybody everywhere on your website! @intervalChris and @chrisboyer at #HCMS12 #hcmktg
April 30, 2012, 4:05 pm
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@KristinBaird: @MayoClinic used experience mapping to understand #ptxp. Helps stay relevant to daily life of pt & keep focus. Misty Hathaway #hcms12
April 30, 2012, 4:05 pm
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@BairdGroup: @MayoClinic used experience mapping to understand #ptxp. Helps stay relevant to daily life of pt & keep focus. Misty Hathaway #hcms12
April 30, 2012, 4:05 pm
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@kevinstejskal: Browse and compare your hospital’s design to @Geonetric’s clients. Feedback is welcome. #hcms12 http://t.co/go2c03Q6
April 30, 2012, 4:06 pm
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@WaxCom: Excited to be part of the Health Care Marketing Summit and the #Twitter Tracking! #hcms12 #hcmktg
April 30, 2012, 4:06 pm
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@jessicascarlson: @ChrisBoyer @IntervalChris Your home page is diminishing as your site’s primary entry point. #hcms12
April 30, 2012, 4:06 pm
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@crlganz: Key take aways from Rules to Break in Website Design session. #hcms12 http://t.co/hgX3Y4GE
April 30, 2012, 4:08 pm
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@kassipr: Gundersen Lutheran is firing bullets, pulling research and delivering results. Great case study http://t.co/o8ndOmYp #hcms12
April 30, 2012, 4:08 pm
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@stremcha: Only 1 of 4 visitors to your website come through the homepage. @chrisboyer @IntervalChris #hcms12
April 30, 2012, 4:08 pm
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@RH_DScott: RT @jessicascarlson: @chrisboyer @IntervalChris Your home page is diminishing as your site’s primary entry point. #hcms12
April 30, 2012, 4:10 pm
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@kassipr: RT @crlganz: Key take aways from Rules to Break in Website Design session. #hcms12 http://t.co/hgX3Y4GE
April 30, 2012, 4:10 pm
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@KariShimmel: Using other examples of do’s and dont’s helps to create buy in for your new project #hcms12
April 30, 2012, 4:10 pm
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@cjbryant: AMEN! RT @ahaval: We think the more we offer, the better we are, but people struggle with too much choice. @IntervalChris #hcms12 #hcmktg
April 30, 2012, 4:11 pm
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@pammyers310: RT @kassipr: Gundersen Lutheran is firing bullets, pulling research and delivering results. Great case study http://t.co/o8ndOmYp #hcms12
April 30, 2012, 4:11 pm
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@pammyers310: RT @AimeeDRomero: #hcms12 listening to how Gunderson Lutheran created a community wellness campaign.
April 30, 2012, 4:12 pm
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@strategylynn: “@finelight: At #hcms12? Contact @strategylynn to learn how to set up a Mkting/Tracking system to drive profitable growth & improve spend!"
April 30, 2012, 4:12 pm
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@dandunlop: Agreed. RT @jessicascarlson: @chrisboyer @IntervalChris Your home page is diminishing as your site’s primary entry point. #hcms12
April 30, 2012, 4:12 pm
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@pammyers310: RT @kassipr: @dandunlop’s blog about who you should meet at #HCMS12 is awesome. Thanks @chrisboyer for the reference http://t.co/IeH402gs
April 30, 2012, 4:13 pm
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@pammyers310: RT @AimeeDRomero: Great talk by Penn State about their restructure of their marketing dept. More strategy, less tactical. #hcms12 @massmediahealth @kassipr
April 30, 2012, 4:13 pm
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@ahaval: instead of using “Contact us” the inova team is using “Talk to someone
April 30, 2012, 4:14 pm
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@KariShimmel: Love new site for Inova @chrisboyer simple, clean, human … Appropriate. #hcms12 thx for the sneak peek!
April 30, 2012, 4:14 pm
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@bstamats: “Billboard” image makes home page more engaging. #hcms12
April 30, 2012, 4:14 pm
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@dandunlop: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/rzx6rpxI
April 30, 2012, 4:15 pm
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@MassMediaHealth: RT @crlganz: Key take aways from Rules to Break in Website Design session. #hcms12 http://t.co/hgX3Y4GE
April 30, 2012, 4:15 pm
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@RH_DScott: Inova web redesign: Replaced “Contact Us” with “Talk to Someone” and choices: chat, phone numbers, email, social media- love this! #hcms12
April 30, 2012, 4:15 pm
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@KariShimmel: Great session on how to get a great site built in healthcare @intervalchris @chrisboyer #hcms12
April 30, 2012, 4:16 pm
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@RH_DScott: RT @massmediahealth: RT @crlganz: Key take aways from Rules to Break in Website Design session. #hcms12 http://t.co/lB7MgITL #hcsm #hcmktg
April 30, 2012, 4:17 pm
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@jenningshealth: MT @massmediahealth: Great job @kassipr! RT @dandunlop Twitter Transcipt from Day 1 of #HCMS12 – Orlando | #hcsm http://t.co/8nhHWEJU
April 30, 2012, 4:19 pm
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@crlganz: This is fantastic “@dandunlop: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/OEe5tDAz”
April 30, 2012, 4:20 pm
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@TenAdams: Website rules to break: provide everything, to everyone, everywhere, one and done. #hcms12
April 30, 2012, 4:20 pm
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@dtmcculloch: Depends on the site. RT @stremcha: Only 1 of 4 visitors to your website come through the homepage. @chrisboyer @IntervalChris #hcms12
April 30, 2012, 4:20 pm
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@DigMedCom: RT @crlganz: Real estate on your website should go to those you want to woo. #hcms12 @IntervalChris @chrisboyer … http://t.co/6tDo7S1j
April 30, 2012, 4:21 pm
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@bstamats: Internal buy-in to site redesign happens early in the process, touch base w/ key players, stay on schedule! #hcms12
April 30, 2012, 4:21 pm
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@TenAdams: New website rules: prioritization, relevance, ease of use, engagement, measure + adjust. #hcms12
April 30, 2012, 4:22 pm
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@RH_DScott: Very helpful RT @dandunlop: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/nE4HEbEM
April 30, 2012, 4:23 pm
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@jessicascarlson: @ahaval way to bring up the four-letter word… content! 🙂 #hcms12
April 30, 2012, 4:24 pm
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@KariShimmel: “little d” design is graphic design “big d” Design is about big picture of form, function and purpose. @intervalchris @chrisboyer #hcms12
April 30, 2012, 4:25 pm
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@RelayHealth: RT @rh_dscott: Very helpful RT @dandunlop: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/rYZ5rdJb ^MG
April 30, 2012, 4:25 pm
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@jon_ellison: Lunch on me! See you there #hcms12? http://t.co/eiNPkeqh
April 30, 2012, 4:26 pm
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@cjbryant: Grt way to think about website design – ‘little d’ design is look & feel; ‘big d’ design is strategy – form & function #hcms12 #hcmktg
April 30, 2012, 4:26 pm
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@ahaval: Important to have a comprehensive user experience across your brand @IntervalChris #hcms12
April 30, 2012, 4:28 pm
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@crlganz: One voice and one brand is key. #hcms12
April 30, 2012, 4:29 pm
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@kevinstejskal: Web content is vital. Do your stakeholders understand the value of Web content. #hcms12 http://t.co/KRW160CF
April 30, 2012, 4:32 pm
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@billycripe: RT @stremcha: Only 1 of 4 visitors to your website come through the homepage. @chrisboyer @IntervalChris #hcms12
April 30, 2012, 4:33 pm
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@stamatshealth: http://t.co/ViEL0ikB – @stamatshealth #hcms12
April 30, 2012, 4:34 pm
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@MissDanaSmith: 10 People to Meet Today at #HCMS12 http://t.co/InBnbTnJ via @dandunlop
April 30, 2012, 4:34 pm
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@MissDanaSmith: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/zMBBfw7y via @dandunlop THANKS DAN!!!!!!
April 30, 2012, 4:35 pm
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@MissDanaSmith: RT @CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12
April 30, 2012, 4:39 pm
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@stamatshealth: Coffee Break sponsored by @stamatshealth #hcms12 http://t.co/9nrvmkO5
April 30, 2012, 4:42 pm
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@WaxCom: RT @MissDanaSmith: RT @CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12 #hcmktg
April 30, 2012, 4:45 pm
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@WaxCom: @MissDanaSmith We are as well! #hcms12
April 30, 2012, 4:46 pm
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@MissDanaSmith: RT @dandunlop: Attending or tracking #HCMS12 via Twitter? Follow These People http://t.co/rzx6rpxI
April 30, 2012, 4:46 pm
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@WaxCom: RT @ahaval: Important to have a comprehensive user experience across your brand @IntervalChris #hcms12
April 30, 2012, 4:46 pm
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@MissDanaSmith: Attending or tracking #HCMS12 via Twitter? Follow These People – I AM ONE OF THEM 🙂 http://t.co/SLK51CbJ
April 30, 2012, 4:47 pm
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@WaxCom: @billycripe Interesting fact. I wonder where they come through if it’s not the homepage #hcms12
April 30, 2012, 4:48 pm
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@MissDanaSmith: RT @kevinstejskal: Web content is vital. Do your stakeholders understand the value of Web content. #hcms12 http://t.co/KRW160CF
April 30, 2012, 4:48 pm
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@MissDanaSmith: RT @kevinstejskal: Well said and true. RT @kassipr: Partnerships are key to success in health care… #hcms12
April 30, 2012, 4:48 pm
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@MissDanaSmith: RT @kevinstejskal: Download Candid Conversations: A Compilation of Interviews with eHealth Executives white paper. #hcms12 http://t.co/m3q9kK6U
April 30, 2012, 4:48 pm
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@MissDanaSmith: RT @kevinstejskal: Balance your marketing efforts through a specific campaign. Dr. Right speed dating anyone? @srmcatlanta #hcms12 http://t.co/70ueH5Kk
April 30, 2012, 4:49 pm
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@MissDanaSmith: RT @stremcha: Only 1 of 4 visitors to your website come through the homepage. @chrisboyer @IntervalChris #hcms12
April 30, 2012, 4:49 pm
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@MissDanaSmith: RT @jenningshealth: MT @massmediahealth: Great job @kassipr! RT @dandunlop Twitter Transcipt from Day 1 of #HCMS12 – Orlando | #hcsm http://t.co/8nhHWEJU
April 30, 2012, 4:49 pm
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@MissDanaSmith: RT @jenningshealth: MT @rh_dscott: MD Anderson uses paper.li for a physician liaison enewsletter -very cool #hcmktg #hcms12 Link to paper.li…
April 30, 2012, 4:49 pm
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@MissDanaSmith: RT @jenningshealth: MT @rh_dscott: Fantastic session on physician mktg at #hcms12 w/@dandunlop @LDGreen66 & Jill Lawlor – great ideas & best practices #hcmktg
April 30, 2012, 4:49 pm
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@MissDanaSmith: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 30, 2012, 4:50 pm
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@GwaltneyLee: RT @mobilehealth American Well launches patient-facing mobile video consults http://t.co/UwvOxMz6 #mHealth #digitalhealth #hcms12
April 30, 2012, 5:02 pm
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@GwaltneyLee: RT @KariShimmel “little d” design is graphic design “big D” about big picture of form, function, purpose. @intervalchris @chrisboyer #hcms12
April 30, 2012, 5:05 pm
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@SelfRegional: Wish I were watching @chrisboyer & @intervalchris web design presentation at #hcms12. Any hope of Slideshare for the less fortunate?
April 30, 2012, 5:09 pm
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@spaley: More women here than men. I’m so used to tech conferences with a 20-1 M/F ratio. #hcms12
April 30, 2012, 5:10 pm
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@kevinstejskal: @Geonetric’s clients do and have success engaging and building loyalty with online health consumers. #hcms12 http://t.co/vSZvyzvo
April 30, 2012, 5:21 pm
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@calvinhp: RT @spaley: More women here than men. I’m so used to tech conferences with a 20-1 M/F ratio. #hcms12
April 30, 2012, 5:27 pm
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@RH_DScott: Me2 & lots more fun tweeting here! RT @spaley: More women here than men. I’m so used to tech conferences w a 20-1 M/F ratio. #hcms12
April 30, 2012, 5:29 pm
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@jessicascarlson: Presenting with @cjbryant about brandscaping across digital channels at 2 pm! #hcms12
April 30, 2012, 5:35 pm
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@DougDellaPietra: RT @jakepoore: We map out the entire #patientexperience AND the emotions attached at each touchpoint – Misty Hathaway Mayo Clinic #hcms12
April 30, 2012, 5:43 pm
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@dandunlop: RT @kevinstejskal: @geonetric’s clients do have success engaging & building loyalty w/ online health consumers. #hcms12 http://t.co/37keCTIQ
April 30, 2012, 5:48 pm
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@kevinstejskal: Engaging Web content is more than just bullets and less then paragraphs of endless text. @Geonetric can help. #hcms12 http://t.co/TnkQCTY1
April 30, 2012, 5:50 pm
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@cjbryant: Looking forward to it! RT @jessicascarlson Presenting with @cjbryant about brandscaping across digital channels at 2 pm! #hcms12
April 30, 2012, 5:55 pm
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@chrisboyer: I love presenters that put their Twitter handles on their opening slide: @jessicacarlson @gwantleylee @cjbryant #hcms12
April 30, 2012, 6:00 pm
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@MeredithGould: RT @chrisboyer: I love presenters who put Twitter handles on opening slide: @jessicacarlson @gwantleylee @cjbryant #hcms12//best practice!
April 30, 2012, 6:01 pm
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@chrisboyer: @gwaltneylee, I meant… #hcms12
April 30, 2012, 6:01 pm
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@chrisboyer: @cjbryant starts out the session really loud – lots of enthusiasm #hcms12
April 30, 2012, 6:02 pm
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@JoelCessna: Ready to hear @jessicascarlson present on aligning brands across digital with @cjbryant #HCMS12
April 30, 2012, 6:02 pm
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@kevinstejskal: Learn the importance of implementing a comprehensive content strategy to guide your writing @Geonetric can help #hcms12 http://t.co/1xnmekxZ
April 30, 2012, 6:05 pm
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@chrisboyer: @cjbryant: “brand is central & foundational point in competitive strategy & differentiates in the market. #hcms12
April 30, 2012, 6:06 pm
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@TenAdams: @dandunlop Thanks for including us on the list to follow at #hcms12
April 30, 2012, 6:06 pm
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@chrisboyer: @cjbryant: the business of branding is growth, innovation and leverage #hcms12
April 30, 2012, 6:06 pm
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@JoelCessna: The business of branding: growth. Innovation. Leverage. @cjbryant @jessicascarlson #HCMS12
April 30, 2012, 6:07 pm
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@bstamats: Align brands across digital channels session: the biz of branding= growth, innovation, leverage. #hcms12
April 30, 2012, 6:08 pm
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@KariShimmel: Great example for Evariant on their approach – referencing Moneyball’s Billy Beane. #hcms12
April 30, 2012, 6:10 pm
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@chrisboyer: @cjbryant is using the term “digital brandscaping” – the branch and brand-related items in digital elements #hcms12
April 30, 2012, 6:11 pm
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@KariShimmel: “@dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12” – Agreed!
April 30, 2012, 6:15 pm
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@finelight: Thanks for sharing! RT @joelcessna: “@dandunlop: Twitter Transcipt from Day 1 of #HCMS12 in Orlando http://t.co/lPl0ea5H” great transcript!
April 30, 2012, 6:16 pm
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@chrisboyer: @jessicacarlson is now taking the stage and talking about Sentara’s digital branding efforts. #hcms12
April 30, 2012, 6:16 pm
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@bstamats: Brand needs to be consistent & relevant in both physical space and digital nbrandscape. #hcms12
April 30, 2012, 6:16 pm
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@JoelCessna: Content is king @jessicascarlson #HCMS12
April 30, 2012, 6:17 pm
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@bstamats: Sentara learned to have one master brand strategy for their whole system. #hcms12
April 30, 2012, 6:20 pm
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@ThoughtLP: Enjoying #hcms12 from a far this year with my 4 day old baby girl. Say hi to my friends at @bluespiremktg today! http://t.co/HEw1X6R1
April 30, 2012, 6:20 pm
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@brianbierbaum: Enjoying #hcms12 from a far this year with my 4 day old baby girl. Say hi to my friends at @bluespiremktg today! http://t.co/NICWggsQ
April 30, 2012, 6:20 pm
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@kevinstejskal: What do your stakeholders or clients say about providing quality copywriting services during a redesign. #hcms12 http://t.co/TSzlDvKR
April 30, 2012, 6:20 pm
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@RH_DScott: RT @dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12
April 30, 2012, 6:22 pm
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@chrisboyer: RT @dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12
April 30, 2012, 6:23 pm
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@wshcm: RT @dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12
April 30, 2012, 6:25 pm
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@MissDanaSmith: RT @dandunlop: I plan to be tweeting while my co-presenters are sharing their care studies. Marketing to Referring Physicians. #HCMS12 #hcmktg
April 30, 2012, 6:25 pm
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@bstamats: Patient portal key to future brand experience: use multiple digital channels, leverage EMRs… #hcms12
April 30, 2012, 6:25 pm
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@CJForse: Social media has flipped your funnel. See what I mean: http://t.co/nDrbu9ek #hcms12
April 30, 2012, 6:26 pm
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@bstamats: This session says content strategy is king. #hcms12
April 30, 2012, 6:26 pm
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@JoelCessna: Correction: ” content STRATEGY is king” #HCMS12 @jessicascarlson
April 30, 2012, 6:26 pm
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@chrisboyer: @jessicacarlson Sentara’s content strategy: create (marketing & PR), curate (websites) and influence (let people tell their story) #hcms12
April 30, 2012, 6:29 pm
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@RH_DScott: #hcms12 Do not confuse “employed” physicians with “aligned” per Josef Ghosn- so true
April 30, 2012, 6:29 pm
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@ahaval: @jessicascarlson demonstrates great #sm engagement at #hcms12
April 30, 2012, 6:30 pm
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@bstamats: Sentara content strategy: create, curate, influence. #hcms12
April 30, 2012, 6:30 pm
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@RH_DScott: #hcms12 Speakers are cracking us up in Salon I session on physician trends- good realistic perspectives
April 30, 2012, 6:31 pm
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@chrisboyer: @jessicacarlson highlights using Google Places (very important to a localization strategy) #hcms12
April 30, 2012, 6:31 pm
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@ahaval: Social media toolkit and style guide for employees is a huge art of how @sentarahealth is able to manage so many #sm properties #hcms12
April 30, 2012, 6:32 pm
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@dandunlop: Josef Ghosn of Florida Hospital is a terrific presenter! Very funny. Really enjoying his talk on physician marketing #hcms12
April 30, 2012, 6:32 pm
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@ahaval: RT @chrisboyer: @cjbryant is using the term “digital brandscaping” – the branch and brand-related items in digital elements #hcms12
April 30, 2012, 6:33 pm
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@ahaval: YES: not about the technology, about the strategy says the ever brilliant @jessicascarlson #hcms12
April 30, 2012, 6:35 pm
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@dandunlop: When recruiting physicians, they make sure the individual will embrace and advance Florida Hospital’s mission. #hcms12
April 30, 2012, 6:35 pm
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@JoelCessna: It is not about technology, but about strategy @jessicascarlson #HCMS12
April 30, 2012, 6:36 pm
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@chrisboyer: RT @JoelCessna: It is not about technology, but about strategy @jessicascarlson #HCMS12
April 30, 2012, 6:36 pm
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@jessicascarlson: I love @cjbryant’s Kate Spade example, of course. #hcms12
April 30, 2012, 6:39 pm
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@KariShimmel: Suzanne Sawyer “think through how patients want to connect – what time & what medium.” Meet consumers on their terms – not yours. #hcms12
April 30, 2012, 6:40 pm
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@strategylynn: Why is word-of-mouth such an important #hcmktg channel? It helps accelerate customer decision-making. #hcms12 Bill Gombeski UK HealthCare
April 30, 2012, 6:41 pm
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@chrisboyer: @cjbryant I actually think hospitals have a role in Pinterest. Check out @inovahealth’s Pinterest page: http://t.co/KwiKhkmV #hcms12
April 30, 2012, 6:41 pm
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@bstamats: Use what is relevant & authentic to support your brand digitally. Look outside healthcare at Kate Spade, Starbucks for examples. #hcms12
April 30, 2012, 6:42 pm
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@dandunlop: Florida Hospital uses an algorithm to segment the market by attributes conducive to the placement of physician practices. #hcms12
April 30, 2012, 6:44 pm
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@dandunlop: Market areas analyzed at the block level include estimated ambulatory visits, physician shortage/surplus, household income, etc. #hcms12
April 30, 2012, 6:46 pm
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@HCStrategists: “@dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12″
April 30, 2012, 6:48 pm
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@dandunlop: Florida Hospital applies rigor to physician strategy and planning. Intense process related to physician placement. #hcms12
April 30, 2012, 6:49 pm
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@LegatoTweet: #hcms12 healthcare marketers often inadvertently neglect physician referral strategy
April 30, 2012, 6:49 pm
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@chrisboyer: @ahaval comes up with a great idea: “social media navigators” to assist patients through the tools to the right care. #hcms12
April 30, 2012, 6:50 pm
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@LegatoTweet: RT @dandunlop: Florida Hospital applies rigor to physician strategy and planning. Intense process related to physician placement. #hcms12
April 30, 2012, 6:51 pm
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@chrisboyer: @cjbryant makes a nice point: train everyone in your organization on using social media. Turn social “media” into social “business” #hcms12
April 30, 2012, 6:52 pm
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@bstamats: Social media usage will become as ubiquitous for us to use as email. #hcms12
April 30, 2012, 6:53 pm
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@chrisboyer: Not to plug, but I am very passionate about social media ROI. See my thoughts at: http://t.co/YBmRhe7I #hcms12
April 30, 2012, 6:54 pm
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@jessicascarlson: I like it! “@chrisboyer: @ahaval idea: “social media navigators” to assist patients through the tools to the right care. #hcms12”
April 30, 2012, 6:55 pm
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@drmikesevilla: RT @chrisboyer: Not to plug, but I am very passionate about social media ROI. See my thoughts at: http://t.co/uA8qS9Bl #hcms12
April 30, 2012, 6:56 pm
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@chrisboyer: @cjbryant: think about content for the types of tools U R using. content for web is different than for FB, Twitter, email, etc. #hcms12
April 30, 2012, 6:56 pm
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@dandunlop: Peter Brumleve now presenting at #hcms12. Peter is from Scott and White Healthcare in central Texas. 12 hospitals. Rapid growth
April 30, 2012, 6:58 pm
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@MeredithGould: Care about ROI? @chrisboyer is passionate about it, and not in the same-old same-old way: http://t.co/7fjW8fyx #hcms12
April 30, 2012, 6:59 pm
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@TenAdams: Consumers no longer have purely offline or online experiences but weave tech through every point of contemplation, purchase + use. #hcms12
April 30, 2012, 7:00 pm
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@stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 7:00 pm
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@chrisboyer: RT @stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 7:00 pm
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@cmvannostrand: RT @stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 7:01 pm
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@strategylynn: Preston Gee, Trinity Health, #hcms12: good insights on how Health Insurance Exchanges will be catalysts accelerating consumerism in HC.
April 30, 2012, 7:01 pm
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@LegatoTweet: #hcms12 lntranets under utilized for employee engagement but not for legato clients based on new learnings today
April 30, 2012, 7:01 pm
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@pyakubik: RT @kassipr: Gundersen Lutheran is firing bullets, pulling research and delivering results. Great case study http://t.co/o8ndOmYp #hcms12
April 30, 2012, 7:02 pm
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@KariShimmel: “@stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12” – amen!
April 30, 2012, 7:03 pm
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@pyakubik: RT @kassipr: Getting started with session 2: Population health marketing strategies #hcms12
April 30, 2012, 7:03 pm
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@pyakubik: RT @kassipr: Doctors are going online to network with their peers and get advice @dandunlop #hcms12
April 30, 2012, 7:03 pm
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@chrisboyer: @jessicacarlson here’s a good free tool to measure social media sentiment: http://t.co/31cY92RM #hcms12
April 30, 2012, 7:04 pm
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@pyakubik: RT @AlbrechtBeth: Healthcare reform is creating huge game changers for marketers. The train has left the station are you on board? #hcms12
April 30, 2012, 7:04 pm
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@calvinhp: RT @HCStrategists: Alan Rambam #hcms12 Gaming opens door for deeper member/patient engagemennt. @TPGdirect
April 30, 2012, 7:05 pm
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@chrisboyer: @cjbryant @jessicacarlson you should read @dandunlop’s blog about HC marketers using Pinterest: http://t.co/uOurNeBG #hcms12
April 30, 2012, 7:05 pm
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@chrisboyer: @cjbryant @jessicacarlson also see @MeredithGould’s great blog post about HC and Pinterest: http://t.co/S2G5ynvW #hcms12
April 30, 2012, 7:06 pm
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@KariShimmel: Impressed with PennMedicine’s approach to digital marketing. They weren’t afraid to try and evolve. #hcms12
April 30, 2012, 7:07 pm
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@AdvocateALGH: Amen. @TenAdams: Consumers no longer have purely offline or online experiences but weave tech from purchase + use. #hcms12″
April 30, 2012, 7:09 pm
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@HCStrategists: Bill Gombeski #hcms12 why is word of mouth such an important #hcmktg channel? It accelerates consumer decision-making.
April 30, 2012, 7:11 pm
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@KelseyAStrauch: Great to be at the @HCStrategists conference in Orlando #hcms12 http://t.co/TDDgR3l7
April 30, 2012, 7:22 pm
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@kevinstejskal: Develop a dynamic mobile site that delivers fast access to important information. #hcms12 http://t.co/Ta1QmKfh
April 30, 2012, 7:25 pm
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@kassipr: Great exhibit hall! #hcms12 I have literally met a dozen partners/vendors who can help with my clients needs
April 30, 2012, 7:27 pm
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@kevinstejskal: Grab your smartphone and check out these award-winning mobile sites: #hcms12 http://t.co/slPD9x6X
April 30, 2012, 7:41 pm
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@MissDanaSmith: RT @kevinstejskal: Grab your smartphone and check out these award-winning mobile sites: #hcms12 http://t.co/slPD9x6X
April 30, 2012, 7:46 pm
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@jessicascarlson: RT @stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 7:47 pm
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@spaley: Explain to me how in a conference full of hundreds of marketing experts there are only like 8 people tweeting? #hcms12
April 30, 2012, 7:49 pm
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@spaley: RT @stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 7:50 pm
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@nadenlean: RT @spaley: Explain to me how in a conference full of hundreds of marketing experts there are only like 8 people tweeting? #hcms12 #Ironic
April 30, 2012, 7:50 pm
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@CJForse: @spaley Are we using the wrong channel for the #hcms12 audience? LOL Next year I’m doing a print ad
April 30, 2012, 7:54 pm
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@spaley: RT @CJForse: @spaley Are we using the wrong channel for the #hcms12 audience? LOL Next year I’m doing a print ad
April 30, 2012, 7:57 pm
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@kassipr: Last session of the day: Maximizing SEO for ROI. Google is here and speaking now #hcms12 @MassMediaHealth
April 30, 2012, 7:57 pm
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@bstamats: Session on rebranding a healthcare org: market research and voice of the customer key to rebranding effort. #hcms12
April 30, 2012, 7:57 pm
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@crlganz: RT @CJForse: @spaley Are we using the wrong channel for the #hcms12 audience? LOL Next year I’m doing a print ad
April 30, 2012, 7:58 pm
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@kassipr: Internet ads get noticed more than both TV and Print ads #hcms12
April 30, 2012, 7:58 pm
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@TenAdams: Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12
April 30, 2012, 8:00 pm
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@spaley: Search is particularly good for early in the funnel, says Google. #hcms12
April 30, 2012, 8:01 pm
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@spaley: RT @kassipr: Internet ads get noticed more than both TV and Print ads #hcms12
April 30, 2012, 8:01 pm
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@crlganz: RT @kassipr: Internet ads get noticed more than both TV and Print ads #hcms12
April 30, 2012, 8:03 pm
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@kevinstejskal: Learn about connecting with patients on the go through this @Geonetric webinar. #hcms12 http://t.co/gWYnRUv1
April 30, 2012, 8:04 pm
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@RH_DScott: #hcms12 tweeps : I am on bus call so counting on you to fill me in! pls keep the tweets coming this afternoon!
April 30, 2012, 8:05 pm
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@kassipr: RT @dandunlop: “There is no immunity from bad strategy.” Steve Sloate presenting at #hcms12
April 30, 2012, 8:05 pm
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@RH_DScott: RT @kassipr: Internet ads get noticed more than both TV and Print ads #hcms12
April 30, 2012, 8:05 pm
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@RH_DScott: RT @TenAdams: Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12
April 30, 2012, 8:06 pm
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@kassipr: RT @spaley: Search is particularly good for early in the funnel, says Google. #hcms12
April 30, 2012, 8:07 pm
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@jessicascarlson: This. “@spaley: Explain to me how in a conference full of hundreds of marketing experts there are only like 8 people tweeting? #hcms12”
April 30, 2012, 8:07 pm
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@kassipr: 88% of searchers convert after being to your site from a non-branded search #hcms12 @MassMediaHealth
April 30, 2012, 8:07 pm
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@spaley: Google: Non-branded keywords are more important than branded. #hcms12
April 30, 2012, 8:07 pm
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@HCStrategists: “@bstamats: Session on rebranding a healthcare org: market research and voice of the customer key to rebranding effort. #hcms12”
April 30, 2012, 8:08 pm
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@TenAdams: Conversion referrals by search type: 88% non-branded + 12% branded #hcms12
April 30, 2012, 8:09 pm
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@cjbryant: Need to get this msg out! RT @TenAdams Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12 #hcmktg
April 30, 2012, 8:10 pm
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@produceconsume: RT @strategylynn: Why is word-of-mouth such an important #hcmktg channel? It helps accelerate customer decision-making. #hcms12 Bill Gombeski UK HealthCare
April 30, 2012, 8:10 pm
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@HCStrategists: @KelseyAStrauch @HCStrategists Great to have you here @ #hcms12!
April 30, 2012, 8:11 pm
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@HCStrategists: “@KelseyAStrauch: Great to be at the @HCStrategists conference in Orlando #hcms12 http://t.co/PiF5Z06b”
April 30, 2012, 8:11 pm
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@spaley: Google: “to figure that out we’d have to know a lot of personal info about you…” Huh? You don’t? #hcms12
April 30, 2012, 8:11 pm
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@cjbryant: Not surprised at all MT @spaley How in a conference of 100s of mktg experts are there only like 8 people tweeting? #hcms12 #hcmktg #hcsm
April 30, 2012, 8:13 pm
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@HCStrategists: “@chrisboyer: @jessicacarlson here’s a good free tool to measure social media sentiment: http://t.co/KEjxMJ9H #hcms12”
April 30, 2012, 8:13 pm
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@HCStrategists: RT @kassipr: Gundersen Lutheran is firing bullets, pulling research and delivering results. Great case study http://t.co/o8ndOmYp #hcms12
April 30, 2012, 8:13 pm
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@KariShimmel: “@cjbryant: Need to get this msg out! RT @TenAdams Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12 #hcmktg” WOW!
April 30, 2012, 8:15 pm
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@jessicascarlson: Not very many health care organizations using display advertising.n #hcms12
April 30, 2012, 8:15 pm
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@kassipr: online ads are great for reaching providers? interesting… #hcms12
April 30, 2012, 8:17 pm
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@jessicascarlson: Next week at the @iprospect client summit, the audience will likely all do SEM! Here at #hcms12, a small minority.
April 30, 2012, 8:18 pm
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@kevinstejskal: @Geonetric Develops Blogs that Build Relationships. How are you building patient/employee relationships? #hcms12 http://t.co/IeqN3Jdl
April 30, 2012, 8:20 pm
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@kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 8:21 pm
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@bstamats: Nice “internal buy-in” video for employees for Indiana U Health rebrand campaign. Vital to get all behind the rebranding effort. #hcms12
April 30, 2012, 8:21 pm
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@jessicascarlson: RT @kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 8:21 pm
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@TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:22 pm
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@dandunlop: MT @kevinstejskal: @geonetric Develops Blogs that Build Relationships. How are u building pt/emp relationships? #hcms12 http://t.co/roBWZ3Ba
April 30, 2012, 8:22 pm
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@crlganz: The most beloved stories touch an emotional and rational note. #hcms12 the guy in the purple sports coat believes
April 30, 2012, 8:23 pm
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@spaley: And surely growing RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:24 pm
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@crlganz: RT @kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 8:24 pm
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@dsgold: RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:24 pm
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@crlganz: RT @spaley: Google: “to figure that out we’d have to know a lot of personal info about you…” Huh? You don’t? #hcms12
April 30, 2012, 8:25 pm
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@David_Wiggin: RT @dsgold: RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:26 pm
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@crlganz: Issues faced by Dean Clinic during rebranding http://t.co/JyEpZxjl #hcms12
April 30, 2012, 8:27 pm
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@pammyers310: RT @kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 8:28 pm
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@pammyers310: RT @kassipr: Internet ads get noticed more than both TV and Print ads #hcms12
April 30, 2012, 8:29 pm
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@GwaltneyLee: Glad 4 those that R! (“attending” from afar) RT @spaley How in a conf. of 100s of mktg experts R there only like 8 people tweeting? #hcms12
April 30, 2012, 8:29 pm
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@jessicascarlson: RT @dsgold: RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:30 pm
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@spaley: Google: patients gather healthcare info across multiple platforms: GDN, YouTube, mobile… Not just search. #hcms12
April 30, 2012, 8:30 pm
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@GwaltneyLee: RT @jessicascarlson Next week at the @iprospect client summit, the audience will likely all do SEM! Here at #hcms12, a small minority.
April 30, 2012, 8:31 pm
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@spaley: About 80 people in room. Google guy asked us to raise our hands if we use Google+. I’m the only one. #Ibarelyuseit #hcms12
April 30, 2012, 8:35 pm
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@crlganz: Women will control 2/3 of spending in the next 10 years. #hcms12
April 30, 2012, 8:35 pm
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@ThoughtLP: Read The Thought Leaders Project: Hospital Marketing yet? http://t.co/sfG0itHC. Many authors speaking today at #hms12 #hcms12
April 30, 2012, 8:35 pm
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@spaley: RT @kassipr: Google guy ask how many people are on Google+ and only 2 people raise their hands? me and @spaley really? #hcms12
April 30, 2012, 8:35 pm
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@WaxCom: Text Messaging Helping to Keep People Healthy http://t.co/zmpsrSJS #hcmktg #hcms12
April 30, 2012, 8:35 pm
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@kassipr: RT @KariShimmel: “@cjbryant: Need to get this msg out! RT @TenAdams Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12 #hcmktg” WOW!
April 30, 2012, 8:36 pm
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@crlganz: Women are okay if you mess up the healthcare on their husband, but if you mess up on her kids she will leave. #hcms12
April 30, 2012, 8:36 pm
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@kassipr: RT @spaley: Google: patients gather healthcare info across multiple platforms: GDN, YouTube, mobile… Not just search. #hcms12
April 30, 2012, 8:37 pm
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@crlganz: Wow – RT @kassipr Google guy ask how many people are on Google+ and only 2 people raise their hands? me and @spaley really? #hcms12
April 30, 2012, 8:37 pm
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@RH_DScott: RT @crlganz: Women will control 2/3 of spending in the next 10 years. #hcms12
April 30, 2012, 8:38 pm
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@healthythinker: RT @crlganz: Women will control 2/3 of spending in the next 10 years. #hcms12
April 30, 2012, 8:39 pm
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@spaley: RT @crlganz: Women are okay if you mess up the healthcare on their husband, but if you mess up on her kids she will leave. #hcms12
April 30, 2012, 8:39 pm
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@kevinstejskal: Check out recent GeoVoices blog posts on social media. #hcms12 http://t.co/b70Pmpv1
April 30, 2012, 8:40 pm
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@kassipr: “@crlganz: Women are okay if you mess up the healthcare on their husband, but if you mess up on her kids she will leave. #hcms12” lol
April 30, 2012, 8:42 pm
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@crlganz: Dean Clinic has a major “purple cow” going on 🙂 #hcms12
April 30, 2012, 8:44 pm
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@calvinhp: RT @kassipr: Google guy ask how many people are on Google+ and only 2 people raise their hands? me and @spaley really? #hcms12
April 30, 2012, 8:47 pm
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@crlganz: Being exceptional means being part of the community. Great point Dean Clinic. #hcms12
April 30, 2012, 8:48 pm
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@MissDanaSmith: RT @crlganz: Being exceptional means being part of the community. Great point Dean Clinic. #hcms12
April 30, 2012, 8:50 pm
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@MissDanaSmith: RT @stremcha: If I tell my friends on FB about your brand, it’s because I like my friends (not because I like your brand). #hcms12
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @dsgold: RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @kevinstejskal: @Geonetric Develops Blogs that Build Relationships. How are you building patient/employee relationships? #hcms12 http://t.co/IeqN3Jdl
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @kevinstejskal: Learn about connecting with patients on the go through this @Geonetric webinar. #hcms12 http://t.co/gWYnRUv1
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @dandunlop: Florida Hospital applies rigor to physician strategy and planning. Intense process related to physician placement. #hcms12
April 30, 2012, 8:51 pm
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@spaley: RT @crlganz: Being exceptional means being part of the community. Great point Dean Clinic. #hcms12
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @kevinstejskal: Heading to Orlando, FL. Looking forward to seeing familar faces during #HCMS12.
April 30, 2012, 8:51 pm
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@HCStrategists: “@crlganz: Being exceptional means being part of the community. Great point Dean Clinic. #hcms12”
April 30, 2012, 8:51 pm
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@MissDanaSmith: RT @HCStrategists: Headed to Orlando for #hcms12? Connect with the new mobile app by @sixfeetup | http://t.co/ZTVNAJDG
April 30, 2012, 8:52 pm
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@MissDanaSmith: RT @crlganz: Women are okay if you mess up the healthcare on their husband, but if you mess up on her kids she will leave. #hcms12
April 30, 2012, 8:52 pm
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@MissDanaSmith: RT @WaxCom: Text Messaging Helping to Keep People Healthy http://t.co/zmpsrSJS #hcmktg #hcms12
April 30, 2012, 8:52 pm
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@MissDanaSmith: RT @crlganz: Women will control 2/3 of spending in the next 10 years. #hcms12
April 30, 2012, 8:52 pm
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@MissDanaSmith: RT @spaley: And surely growing RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12
April 30, 2012, 8:53 pm
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@MissDanaSmith: RT @kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 8:53 pm
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@MissDanaSmith: RT @HCStrategists: “@chrisboyer: @jessicacarlson here’s a good free tool to measure social media sentiment: http://t.co/KEjxMJ9H #hcms12”
April 30, 2012, 8:53 pm
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@crlganz: “Dean Clinic and St Mary’s have been dating for 100 years, maybe we should talk about getting married.” LOL #hcms12
April 30, 2012, 8:53 pm
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@crlganz: RT @HCStrategists: Headed to Orlando for #hcms12? Connect with the new mobile app by @sixfeetup | http://t.co/ZTVNAJDG
April 30, 2012, 8:53 pm
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@calvinhp: *gulp* RT @crlganz Women are okay if you mess up the healthcare on their husband, but if you mess up on her kids she will leave. #hcms12
April 30, 2012, 8:53 pm
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@crlganz: Word of mouth translates in word of mouse. #hcms12
April 30, 2012, 8:55 pm
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@calvinhp: RT @HCStrategists: Headed to Orlando for #hcms12? Connect with the new mobile app by @sixfeetup | http://t.co/ZTVNAJDG
April 30, 2012, 8:55 pm
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@matt_dillingham: 10 People to Meet Today at #HCMS12 http://t.co/b72rr1ki via @dandunlop – wish I were there. See you next year.
April 30, 2012, 9:01 pm
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@spaley: Google guy mysteriously suggests that I double down on Google+ starting right now. “but I can’t say why. Just trust me.” #hcms12
April 30, 2012, 9:08 pm
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@MissDanaSmith: RT @matt_dillingham: 10 People to Meet Today at #HCMS12 http://t.co/b72rr1ki via @dandunlop – wish I were there. See you next year.
April 30, 2012, 9:16 pm
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@RH_DScott: #hcms12
April 30, 2012, 9:17 pm
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@crlganz: RT @spaley: Google guy mysteriously suggests that I double down on Google+ starting right now. “but I can’t say why. Just trust me.” #hcms12
April 30, 2012, 9:17 pm
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@RH_DScott: Sorry about last inadvertent tweet! all fellow tweeters: anybody up for dinner tonight? have car, will travel 😉 #hcms12
April 30, 2012, 9:20 pm
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@kevinstejskal: How is your social media creating loyalty through conversations? Check out @ChildrensColo @AtlMedicalCtr #hcms12 http://t.co/1s400U8l
April 30, 2012, 9:20 pm
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@AmendolaComm: Are you missing #HCMS12? Here is a #Twitter transcript of what’s happening http://t.co/VkpqzNxP | #hcmktg #HITsm #hcsm #sm
April 30, 2012, 9:22 pm
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@calvinhp: RT @CJForse: @spaley Are we using the wrong channel for the #hcms12 audience? LOL Next year I’m doing a print ad
April 30, 2012, 9:22 pm
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@AtlMedCtr: RT @kevinstejskal: How is your social media creating loyalty through conversations? Check out @ChildrensColo @AtlMedicalCtr #hcms12 http://t.co/1s400U8l
April 30, 2012, 9:34 pm
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@IntervalChris: see everyone at branding at the bar! #hcms12
April 30, 2012, 9:38 pm
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@kevinstejskal: Is your hospital sending quality traffic to your site? This campaign generated more than $400k in charges. #hcms12 http://t.co/jp6bNViq
April 30, 2012, 9:40 pm
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@MBCassociates: “@HCStrategists: Paul Keckley @ #hcms12 top recommendation for hospitals “Go big or get out.” bigger chassis w/synergies that reduce costs”
April 30, 2012, 9:50 pm
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@MassMediaHealth: RT @kassipr: Great exhibit hall! #hcms12 I have literally met a dozen partners/vendors who can help with my clients needs
April 30, 2012, 10:06 pm
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@MassMediaHealth: RT @kassipr: 88% of searchers convert after being to your site from a non-branded search #hcms12 @MassMediaHealth
April 30, 2012, 10:08 pm
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@MassMediaHealth: RT @kassipr: 68% of healthcare site visitors visit YouTube. Make sure you are using this platform @MassMediaHealth #hcms12
April 30, 2012, 10:08 pm
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@kevinstejskal: Learn how to design a cost-effective ad campaign that gives your site competitive visibility. #hcms12 http://t.co/rKseSAzJ
April 30, 2012, 10:15 pm
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@MissDanaSmith: RT @WaxCom: RT @MissDanaSmith: RT @CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12 #hcmktg
April 30, 2012, 10:30 pm
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@MissDanaSmith: RT @WaxCom: @MissDanaSmith We are as well! #hcms12
April 30, 2012, 10:30 pm
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@jessicascarlson: hmm “@spaley: Google guy mysteriously suggests that I double down on Google+ starting now. “but I can’t say why. Just trust me.” #hcms12”
April 30, 2012, 10:46 pm
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@jenafeekay: RT @crlganz: Women will control 2/3 of spending in the next 10 years. #hcms12
April 30, 2012, 10:59 pm
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@ahaval: “@spaley: And surely growing RT @TenAdams: 20% of healthcare consumers use their mobile phones to research healthcare purchases. #hcms12”
April 30, 2012, 11:15 pm
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@spaley: Rock on #HCMS12 – sorry I have to head out tonight. Enjoy the @dmscott keynote. You’ll learn a ton. Enjoyed meeting so many of you!
April 30, 2012, 11:43 pm
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@spaley: A special thank you to the wonderful @sixfeetup for bringing me to #hcms12 – if you need cms or intranet help, call them!
April 30, 2012, 11:49 pm
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@pammyers310: RT @kassipr: Google guy ask how many people are on Google+ and only 2 people raise their hands? me and @spaley really? #hcms12
May 1, 2012, 12:00 am
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@MissDanaSmith: RT @dandunlop: MT @kevinstejskal: @geonetric Develops Blogs that Build Relationships. How are u building pt/emp relationships? #hcms12 http://t.co/roBWZ3Ba
May 1, 2012, 12:53 am
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@MissDanaSmith: RT @TenAdams: @dandunlop Thanks for including us on the list to follow at #hcms12
May 1, 2012, 12:54 am
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@MissDanaSmith: RT @TenAdams: New website rules: prioritization, relevance, ease of use, engagement, measure + adjust. #hcms12
May 1, 2012, 12:54 am
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@MissDanaSmith: RT @TenAdams: Website rules to break: provide everything, to everyone, everywhere, one and done. #hcms12
May 1, 2012, 12:54 am
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@MissDanaSmith: RT @TenAdams: Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12
May 1, 2012, 12:54 am
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@MissDanaSmith: RT @TenAdams: What makes a leader? Fanatic Discipline. Words=Actions #hcms12
May 1, 2012, 12:56 am
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@WendyBlackburn: RT @cjbryant: Need to get this msg out! RT @TenAdams Ad recall: online ad 56%, print ad 32%, tv ad 25%. @google #hcms12 #hcmktg
May 1, 2012, 12:59 am
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@abosio: RT @spaley: Google guy mysteriously suggests that I double down on Google+ starting right now. “but I can’t say why. Just trust me.” #hcms12
May 1, 2012, 2:19 am
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@calvinhp: RT @spaley: Rock on #HCMS12 – sorry I have to head out tonight. Enjoy the @dmscott keynote. You’ll learn a ton. Enjoyed meeting so many of you!
May 1, 2012, 2:50 am

3 comments on “Twitter Transcript from Day Two of #HCMS12

  1. lkafle

    Reblogged this on lava kafle kathmandu nepal.

  2. Dan, thanks so much for putting together such a fascinating compilation of tweets from #hcms12. I have learned so much from reading back through them.

    • dandunlop

      Thanks Marie. It was my pleasure. I’m glad you found the transcripts useful.
      Dan

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