Over the years I’ve written a ton of posts about hand hygiene. I’m passionate about it. I’ve develop hand hygiene campaigns, spoken on the topic at healthcare conferences, written articles about it, and was even quoted in USA Today in a story about the H1N1 or swine flu where I discussed the importance of hand hygiene to help manage the spread of the flu (“Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009). So I was thrilled to see this crazy SportsCenter commercial from ESPN. The announcers from ESPN discuss (tongue and cheek) how rapidly and mysteriously colds spread throughout their office. You’ll understand why in the commercial below. Have fun.
Agency: Wieden + Kennedy New York; Director: Jim Jenkins