BRANDfog Survey Reveals that CEO Engagement on Social Media Positively Impacts Brand Image, Trust and Purchase Intent
As a CEO who blogs and is active on social media, I was interested in the results of this study by BRANDfog reporting that c-suite executives who are engaged in social media are perceived to be better equipped to lead their companies and champion their brands. If you click here you will find a link to download the report.
The purpose of the survey was to better understand the connection between C-Suite engagement on social media, and the attitudes of customers and employees toward the brand. BRANDfog’s survey findings overwhelmingly confirmed that C-Suite executives who engage in social media are viewed as better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world. Specifically, the survey found that more than 80% of respondents believe that CEOs who engage on social media are better equipped than their peers to lead companies in a Web 2.0 world. What’s more, 93% of respondents believe that CEO engagement on social media helps communicate company values, and grow and evolve corporate leadership in times of crisis.
However, the reality is that most CEOs are not engaged in social media. “Despite high levels of brand participation across various social channels, CEOs are still slow to adopt social media as a key communications vehicle. Only 50% of survey respondents stated that their CEO was engaged on Twitter, 47% listed LinkedIn, 45% listed Facebook, and 38% listed a corporate blog. Notably, 25% of respondents reported that there was no social media engagement at all from their CEO.” (Source: BRANDfog 2012 CEO, Social Media and Leadership Survey.)
I encourage you to download the report and perhaps share it with your leadership. Below are some of the findings from the BRANDfog report in the form of infographics: