Yesterday I received the brochure and agenda for the 2012 Healthcare Marketing Summit. The Summit is being held in Orlando, Florida at the Ritz-Carlton, April 29 – May 1. Judy Neiman and her team at the Forum for Healthcare Strategists have done a great job assembling a remarkable line-up of speakers for this year’s event. I’m really looking forward to being a part of the festivities!
The conference kicks off officially at noon on April 29th. And right out of the gate (1pm) there is a presentation by Karen Corrigan and a panel of experienced marketers discussing how we can position healthcare marketing departments (and marketers) for the future. To show you just how good this conference promises to be, at the same time my friend Jesse Stremcha and his colleague Bjorn Gunnerud are presenting on philanthropy and the importance of collaboration between marketing and fundraising. Jesse is an expert in ePhilanthropy at Children’s Hospitals and Clinics of Minnesota. He is a terrific presenter and will share solid information. So you can see, right off the bat I am conflicted between two promising sessions.
On Monday, April 30, there’s a session at 11:15am where Marc Beaumont, Daniel Fell and Linda MacCracken are speaking about using marketing analytics to help drive results for your hospital. Daniel and Linda are two of my favorite healthcare marketers. They are both incredibly smart and deeply immersed in our industry (lots of experience). Their session should be a good one!
There are so many other presentations worth noting. My friends Chris Bevolo and Chris Boyer are presenting on “Breaking the Rules of Website Design.” They are great presenters – very entertaining. I am presenting with Jill Lawlor (Cooper University Hospital) and Lyle Green (MD Anderson) on “Integrating New Media into Physician Marketing.” We’ve got a good story to tell. Bill Gombeski from UK HealthCare is presenting on growing new business via word of mouth marketing. Carla Bryant (Corrigan Partners) and a team of presenters will address aligning brands across digital channels – a really important topic that most organizations have not fully addressed. My colleague Gabrielle DeTora is taking on the controversial subject of hospital rankings with her presentation – “Hospital Ranking Matters!” She is presenting with Sean Young of Penn State Hershey Medical Center and Health System.
You can see, this promises to be a terrific conference. Lots of good learning and great people with whom to network. If you haven’t already signed up for the conference, you can check it out online by clicking on this link and download the conference brochure. I hope to see you there!