Lexington Medical Center (LMC) in West Columbia, South Carolina, has established a tradition of producing a special TV commercial each year that airs during the holiday season. In many ways, the spot ends up being a gift to the community. Although my firm works with LMC, the hospital’s marketing team produces its own advertising, including television commercials. This time of year I’m always excited to see what theme their holiday TV spot will take.
Fittingly, this year the team at LMC used their holiday commercial to recognize the men and women who serve in our armed forces. The holiday season is a wonderful time to recognize the contributions and sacrifices of these individuals and their families back home. You may not know this, but Columbia, South Carolina is home to Fort Jackson, the largest and most active Initial Entry Training Center in the U.S. Army, training 50 percent of all Soldiers and 60 percent of the women entering the Army each year. More than 44,000 soldiers go through basic training and advanced individual training every year at Fort Jackson. Additionally, more than 3,500 active duty Soldiers and their 12,000 family members are assigned to the installation and make the Midlands of South Carolina their home.
With that said, I am proud to share with you Lexington Medical Center’s 2011 Christmas television commercial: