My friend Howard Luks, an orthopedic surgeon and early adopter of social media, wrote a blog post recently about the need for “practical guidance” for organizations and individuals entering the healthcare social media realm. He has branded this level of content “Tactical Healthcare Social Media” and is using the hashtag #thcsm. For those of you who don’t know Howard, he is a trailblazer when it comes to healthcare social media. At New York Medical College he is an Associate Professor of Orthopedic Surgery where he is training of the next generation of Orthopedic Surgeons. At University Orthopedics, PC and Westchester Medical Center he serves as the Chief of Sports Medicine and Arthroscopy. But enough about Howard, let’s talk about his idea!
You can read Howard’s post about #thcsm by going to his website and blog at http://www.howardluksmd.com. He is concerned that once an organization or individual decides to engage in social media, they will “require real world, best practice examples of how to proceed, how to follow, who to learn from,…” Despite all the talk about healthcare social media, right now there is very little tactical, real world guidance for people just getting started (physicians, healthcare providers, marketers, nurses). Howard cautions newbies to beware self-proclaimed social media experts. It is his hope that by creating this new twitter hashtag and #thcsm initiative, people with experience in healthcare social media can step up and give newbies much needed guidance. We can use the new hashtag to denote particularly practical pieces of information and best practices.
I plan to write a lot more about this project in the future, and look forward to working with Howard to bring it to fruition. For now, if you’re a healthcare marketer or communicator, I recommend you follow Howard Luks MD’s blog for a little practical wisdom! He is a straight shooter and brings a distinctive voice to the social media conversation. As you can tell, I am a fan. Go to http://www.howardluksmd.com/orthopedic-social-media/.