Breast Cancer Awareness health care social media conference Social Media Conference

October Wrap Up: A Victory for Breast Cancer Awareness

October 2011 turned out to be a really good month. At the top of the list was the announcement yesterday that my client, Lexington Medical Center, won the International Pink Glove Dance Video Competition! The win by this suburban hospital in West Columbia, South Carolina, is a testament to the spirit of the employees, the culture of the organization, and the resolve and vision of its marketing team (headed up by my friend Mark Shelley).

This was a big week for Lexington Medical Center (LMC) and its supporters. LMC was featured on the ABC Evening News Thursday night and on Fox & Friends Morning Show Friday morning. Below is the story from Fox & Friends (after a brief commercial interlude):

Vodpod videos no longer available.

Earlier in the month I attended one of my favorite events of the year: Women’s Night Out at Lexington Medical Center. What could be better than an event that celebrates breast cancer survivors, attended by 500 women? Everyone has a great time.

October also included my participation in the Ragan Mayo Health Care Social Media Summit and my first trip to Mayo Clinic in Rochester, MN. The Summit was an amazing experience, as was my tour of Mayo.

In the middle of the month Brian Biebaum’s book was published, The Thought Leaders Project: Hospital Marketing, which contained my chapter on the evolution and future state of service line marketing. It is currently available on Amazon.com in a Kindle edition. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers.

I ended the month by speaking at the New England Society for Health Communications Fall Conference. The topic I covered was using Facebook to engage brand constituents. It was a pleasure to take part in the conference and to listen to the other presentations. Below is the slide deck from my presentation:

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