The Thought Leaders Project : Hospital Marketing

Several months ago I was approached by Brian Bierbaum, a national digital healthcare consultant, to contribute a chapter to a book he was putting together on healthcare marketing. He called this “The Thought Leaders Project” and was focused on including some of the top minds in our business. I’m honored to have participated in this project with industry thought leaders such as Lee Aase, Chris Boyer, Meredith Gould and Jesse Stremcha.

Whose insights are featured in this book?
Lee Aase – Mayo Clinic
Brian Bierbaum – Priority Integrated Marketing
Kathleen Armstrong – Lehigh Valley Health Network
Chris Boyer – Inova Health System
Randy Bunker – United Health Group
Dan Dunlop – Jennings
Gabrielle Detora – Strategic Healthcare Consultant
Tyler Haney – Wake Forest Baptist Health
Anne Marie Gothard – Mount Sinai Medical Center
Meredith Gould – Healthcare Author and Social Media Counselor
Albert Maruggi – Provident Partners
Lisa McCluskey – Memorial Health Care System
Peggy Mika – Christiana Care Health System
Donna Teach – Nationwide Childrens Hospital
Trisha Torrey – Every Patient’s Advocate
Jesse Stremcha – Minnesota Childrens Hospital
Suzanne Sawyer – University of Pennsylvania Health System
Robin Segbers – Segbers Brand Health
Debra Stevens – Phoenix Children’s Hospital

The book has just come out in an Amazon Kindle Edition. You can check it out online at The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers. It covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. My chapter is on the evolution and future of service line marketing. Overall, this is a unique project and I hope you find the book to be of value and perhaps challenging!

5 comments on “The Thought Leaders Project : Hospital Marketing

  1. Do you know when a hard copy will be available for purchase? Thx!

  2. KT McGraw,

    Thanks for asking. A date has not been set for a hard cover release. If you do no have a Kindle, you can still purchase the book. There are a number of free reading apps for everything from a phone, ipad, or computer at

    Thanks for the interest in the book!

  3. Looks like interesting and very essential. How can i get it???

    • Using one of the links in the blog post, you can order the book online. You can also go to

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