Advertising Campaigns Health Insurance

Humana Healthcare Ad Campaign

Humana is a healthcare brand on the move. Their mantra:
“Pursuing our dream of helping people achieve lifelong well-being.” From my perspective, they seem to be moving aggressively to establish their relevance with consumers. And they are doing it in a really appealing manner. Their advertising creative definitely speaks to the “high touch” side of our business. Check out these commercials from their ad campaign.




2 comments on “Humana Healthcare Ad Campaign

  1. Steve Calabrese

    Dan,

    Does this campaign past the “brand test.” Couldn’t any health care company put its logo on this one?

    Thanks,
    Steve

    • Heck of a question. Only if they can own this position. And it looks like they are trying to do just that. But to your point, it is generic. My question is does it differentiate them from their competitors?

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