I am advocating that Twitter is a wonderful professional development tool for healthcare marketers and communicators. To make that point, I’m sharing within this post some of the tidbits shared on Twitter by our peers over a one hour period on Wednesday, October 5, 2011. This is just a tiny snapshot of all of the content shared by way of tweets. However, it should give you a great feel for the depth and variety of healthcare content shared on Twitter. The tweets are important, but the links they provide are even more important. The tweets are usually stepping stones to more information and much greater detail. In my estimation, Twitter is one of the best ways to quickly and efficiently keep abreast of developments in our field.