Trends Wow!

Behind the Medicine: 12 Hours in the Emergency Department

What is life like in one of the busiest trauma centers on the east coast? You’re about to find out if you view this five-part web mini-series documenting 12-hours in the busiest Emergency Department (ED) South Jersey. “Behind the Medicine” was filmed on location at Cooper University Hospital on Tuesday, February 15, 2011. Cooper is located in South Jersey, a stone’s throw from Philadelphia. The first webisode will premiere online July 21st. View the series trailer by going to http://www.cooperhealth.org/behindthemedicine/#.TiBnf2TUG-g.tweet. (In the spirit of full disclosure, Cooper University Hospital is one of my firm’s clients and we are proud to promote its achievements.)

Each Webisode features patients who were filmed during one, 12 hour shift and provides a firsthand look at life in the ED. Cooper’s emergency department provides patients with 24/7 access to specialists in cardiology, surgery, orthopaedics, otolaryngology, opthalmology, urology and pediatrics in addition to social service assistance, lab services, medical imaging and cardiopulmonary services.  The Emergency Department encompasses an impressive 33,000 square feet of space, which was recently renovated as part of the $220 million hospital expansion. It includes 36 patient rooms including: 5 fast track rooms, 17 adult treatment rooms, 6 private pediatric exam rooms, 4 adult resuscitation rooms and 2 pediatric resuscitation rooms. Cooper has implemented a Fast Track program to increase “through-put” of less serious patients.

Post by Dan Dunlop, The Healthcare Marketer

2 comments on “Behind the Medicine: 12 Hours in the Emergency Department

  1. Pingback: Behind the Medicine: 12 Hours in the Emergency Department (via The Healthcare Marketer) « lava kafle kathmandu nepal

  2. I’m a student at Rutgers Camden and whenever I drive by Cooper going down Haddon Ave. I always see something going on in the parking lot. I have to show alot of respect for the doctors in Cooper Medical. I know that recently Rowan opened their medical school at Cooper, I wonder how that will compete with UMDNJ. I know a few people going to med school for in order to practice Pain Management New Jersey which is well respected career.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: