If there was ever a time to be a healthcare marketer, this is it! Transformation is all around us. We are fortunate to be practicing our profession at a time when it is coming of age. There are many facets I enjoy about being a healthcare marketer. Here are five benefits that make my job more interesting:
- There is an altruistic aspect to what we do. Most of the people I know who work in healthcare marketing derive some satisfaction from their belief that ultimately we are trying to “do good.” Occasionally our work makes a difference in the life of some individual who discovers a valuable piece of health information or attends a screening event because of communication we’ve helped to produce.
- Our learning curve is immense, and stays that way. As a marketer, if you’re not learning, you’re becoming irrelevant. Our field is changing rapidly and if you’re not keeping up with the new communications tools and methods for engaging consumers, you’re being left behind. That means we are faced with an exciting challenge…
- Healthcare compels us to be students of consumer behavior. ln healthcare, it helps if you see yourself as a cultural Anthroplogist or ethnographer. The increased prevelance of patient- and family-centered care has made this concept all the more relevant. As hospital marketers and communicators, it is important for us to value our customers and design care delivery models that fits within their lives. The same is true of the marketing we use to engage these individuals. By developing a multi-dimensional understanding of consumers and their lives, we can design marketing programs that speak to their needs, desires and values.
- We get to work with really smart people. There was a time, years ago, when it was easy to feel isolated as a healthcare marketer. Even then, we got to interact with incredibly smart people within the hospital setting (doctors, nurses, administrators). With the rise of social media, we now have the opportunity to engage with peers around the country on a daily basis. For me, this development has been transformative.
- There’s power in focus. As a marketer focused on healthcare, I enjoy having a niche and having the opportunity to develop expertise within that niche. There is certainly no chance for boredom with all the change taking place around us. Both marketing and healthcare are going through significant change. There’s never a dull day in healthcare marketing! That’s fine with me. I also find it rewarding to be a part of the larger healthcare marketing community.
Post by Dan Dunlop, The Healthcare Marketer